Consumers who lived in the 21st century, who were intense, overburdened, and excited, still showed great appeal for products and services that would make their lives more “convenientâ€. When many packaging designers are looking for simplification, speed, or simply for the convenience of the consumer to complete everyday tasks, convenience has become their curse.
Just because we know that consumers need convenience does not mean that convenience is always easy to define. We are talking about convenience. It seems that it is a clearly defined special measurement system, just as there are three "convenient basic theorems" of Newton. But what is the convenience? In terms of packaging design, how should we consider this element?
At the heart of convenience is the concept that we don't have to sacrifice everything on a product or package they love when we complete a task or activity for consumers that is better, easier, simpler, or faster. Or, in the words of a consumer I recently interviewed, "Eliminating all the troubles and chores in my life without losing happy elements."
But from the standpoint of packaging design, what does this mean, and how can designers focus their efforts on what really matters? What we need to do is to extract the essence of this element and make it into a measure of scale that can fully reflect the scale of the human factor in operation and make these dimensions a convenient template.
The time invested is precious all the time. How long will this take? Convenience seems to depend on how much time consumers need to invest to successfully perform a task. This is really a method that includes all the factors. It's easy to imagine that you will know how to open a package, how to handle it after opening it, how to use it correctly, and how to clean it afterwards. . Measurement time is definitely a starting point, but it is not the only measure that can help us understand the value brought by convenience.
Intuitive impression 1. Number of steps. How many steps? The ability to successfully learn, remember, process, and execute steps is inversely proportional to the number of steps. The more steps we have, the less we will feel that a product is convenient. If we are more likely to have short cuts, there will be fewer failures or bad experiences when using packaging and products. Convenience is probably the minimum number of steps. Think about the frustrations consumers experience when they need to open multiple packages and read 6 to 10 step instructions. You may also know some examples of so-called convenience products, because the product needs to clean this step, so that consumers overburdened and defeated the convenience of experience. Convenience means that packaging can deliver products more efficiently and economically, just like this "Easy Steam" package popular in Sainsbury, UK.
2. Spiritual effort. How much do I need to consider for this factor? Conveniently carrying a spirit of "nothing to think about". There are too many other things that consumers need to consider now, and they cannot tolerate being disturbed by complicated packaging. If we can reduce some of the required mental effort, then consumers will think this product is more convenient. Those packaging and products that do not need to learn new methods of operation or can affect people's pre-set conditions are very convenient because they are simpler or more advantageous when we use them. Presupposition states include what is familiar, already known, known in advance, instinctive, or part of our human function code.
3. Skills depend on. Do I need instructions or training? Something that is in the product and packaging is very reassuring, and hardly needs people to think or operate through design. Have you seen your iPod's usage guide? It seems that if we can closely integrate the functions of packaging with what we already know, do and understand, we can make the product more convenient. Convenience includes simplifying the learning curve and affecting what you already know.
Ergonomics 1. Design all performance. Is it possible to meet the product performance levels required by all consumers? It's foolish to think of your consumer group as someone who has "unusual ability". This group consists of consumers who have different skills, aptitude, physical and spiritual needs and have different views on convenience. Think of more than 80 million people born in the baby boom and are said to be experiencing increasing problems such as poor eyesight, sensitivity to font size, contrast, and luster, lack of dexterity in their hands/finger, and inability to learn and adapt to new things. For baby boomers, convenience may mean adapting to some of his limitations, such as not being able to hold hands easily, being as strong as before, being unable to read small prints easily, or not being able to manipulate small items. Rich content is the spirit of designing all performance.
One of the most important and easiest ways to design conveniently is to save the consumer's time, otherwise it will make people feel less worthwhile to wonder how to use a package correctly. Uncle Ben's description of this Ready Rice package may be valid again.
2. Simple and comfortable. Is it suitable and able to move my body? Every industrial designer and packaging designer understands the concept of innovative solutions, that is, meets the needs of human appearance, is comfortable to use, and can adapt to the differences between people. Convenience Needs to include comfort because it makes things easier, more acceptable, and easier to apply. We are always surprised to find that the so-called convenient packaging can cause severe pain, leg bruises or cuts in the hand when opening the package. This can also be the smallest detail that creates a convenient design failure. One example is the closure of a failed shampoo bottle, which can cause injury when the consumer attempts to place a finger or nail under the sharp flange on the bottle cap.
3. Laborsaving. Need a lot of effort? It is important that we address and understand the need for effort. Conveniently contains the idea of ​​"easiness" (under the definition of understanding), so as a designer, we need to understand the labor-saving needs of all relevant consumers. Take some time to observe a child who tries to insert a drinking straw into a juice package, and treat him as a good example. It is not easy to do this design because children lack good motor skills and physical strength in making packaging for their services. In addition, the consequences of failure - splashing and soiling - are high.
Convenience simply means that consumers do not have to spend too much thought on how to properly use the packaging or product. The goal is simply to be intuitive, comfortable and efficient when people experience a package.
Appearance 1. Efficacy and commitment. Does this really work? What I want to say at the end of the day is that a convenient solution needs to be able to deliver the product in a correct manner in a way that is consistent with what the consumer is expecting and that it can do it every time. It seems that one of the inherent flaws in people's thinking is that a more convenient product or package can actually count on the consumer to express the performance of the product or the product is delivered in a way that suits people's convenience (for example, not too much, Do not be too big, not too messy. Expect a little compromise.
The usual challenge is to create a "reason for consumers to believe" in the performance of a new product to demonstrate its promised performance.
Fault tolerance. Does it have the flexibility to allow for errors? There is nothing worse than a convenient product or package that is not versatile or durable and that cannot work in most or all conditions. The fact is that many times packaging is used in a hurry or when using these products is not a "correct" choice. Convenience is quick and easy, so why not make a package work properly in a hurry? How many times did you quickly open a bag of grains or coffee and inadvertently torn the side of the package opening, breaking the function of repeated closures and spreading the contents over the floor?
3. The dependence of the tool or device. Do I need to use other things to make it work? Finally, convenient packaging and products really should not be made to work with special tools and devices. The special tools that are packaged often become bad or missing parts, time-consuming or less effective.
The "efficacy" of packaging design sometimes means that the packaging function is as it was designed, and that it conveys its promised function, which is also what this innovative dispensing package does.
The essence of convenience is a design method that is integrated in the integration, and the focus is on these human factors that make tasks simpler, easier, more comfortable, and can create a good overall feeling for consumers. In the case of encounters where consumers really hate to do a task, our experience is to eliminate trouble and allow freedom to do something more pleasing. For other tasks, the advancement of convenience is as simple as making a package that can correctly serve the consumer's different lifestyles. So, when you are experimenting creatively to design the next generation of convenient packaging and products, consider decomposing the analytical results of the problem into human convenience scales. Then, relying on these measures, you can assess how well the task at hand will behave - and where to find opportunities for improvement.
Just because we know that consumers need convenience does not mean that convenience is always easy to define. We are talking about convenience. It seems that it is a clearly defined special measurement system, just as there are three "convenient basic theorems" of Newton. But what is the convenience? In terms of packaging design, how should we consider this element?
At the heart of convenience is the concept that we don't have to sacrifice everything on a product or package they love when we complete a task or activity for consumers that is better, easier, simpler, or faster. Or, in the words of a consumer I recently interviewed, "Eliminating all the troubles and chores in my life without losing happy elements."
But from the standpoint of packaging design, what does this mean, and how can designers focus their efforts on what really matters? What we need to do is to extract the essence of this element and make it into a measure of scale that can fully reflect the scale of the human factor in operation and make these dimensions a convenient template.
The time invested is precious all the time. How long will this take? Convenience seems to depend on how much time consumers need to invest to successfully perform a task. This is really a method that includes all the factors. It's easy to imagine that you will know how to open a package, how to handle it after opening it, how to use it correctly, and how to clean it afterwards. . Measurement time is definitely a starting point, but it is not the only measure that can help us understand the value brought by convenience.
Intuitive impression 1. Number of steps. How many steps? The ability to successfully learn, remember, process, and execute steps is inversely proportional to the number of steps. The more steps we have, the less we will feel that a product is convenient. If we are more likely to have short cuts, there will be fewer failures or bad experiences when using packaging and products. Convenience is probably the minimum number of steps. Think about the frustrations consumers experience when they need to open multiple packages and read 6 to 10 step instructions. You may also know some examples of so-called convenience products, because the product needs to clean this step, so that consumers overburdened and defeated the convenience of experience. Convenience means that packaging can deliver products more efficiently and economically, just like this "Easy Steam" package popular in Sainsbury, UK.
2. Spiritual effort. How much do I need to consider for this factor? Conveniently carrying a spirit of "nothing to think about". There are too many other things that consumers need to consider now, and they cannot tolerate being disturbed by complicated packaging. If we can reduce some of the required mental effort, then consumers will think this product is more convenient. Those packaging and products that do not need to learn new methods of operation or can affect people's pre-set conditions are very convenient because they are simpler or more advantageous when we use them. Presupposition states include what is familiar, already known, known in advance, instinctive, or part of our human function code.
3. Skills depend on. Do I need instructions or training? Something that is in the product and packaging is very reassuring, and hardly needs people to think or operate through design. Have you seen your iPod's usage guide? It seems that if we can closely integrate the functions of packaging with what we already know, do and understand, we can make the product more convenient. Convenience includes simplifying the learning curve and affecting what you already know.
Ergonomics 1. Design all performance. Is it possible to meet the product performance levels required by all consumers? It's foolish to think of your consumer group as someone who has "unusual ability". This group consists of consumers who have different skills, aptitude, physical and spiritual needs and have different views on convenience. Think of more than 80 million people born in the baby boom and are said to be experiencing increasing problems such as poor eyesight, sensitivity to font size, contrast, and luster, lack of dexterity in their hands/finger, and inability to learn and adapt to new things. For baby boomers, convenience may mean adapting to some of his limitations, such as not being able to hold hands easily, being as strong as before, being unable to read small prints easily, or not being able to manipulate small items. Rich content is the spirit of designing all performance.
One of the most important and easiest ways to design conveniently is to save the consumer's time, otherwise it will make people feel less worthwhile to wonder how to use a package correctly. Uncle Ben's description of this Ready Rice package may be valid again.
2. Simple and comfortable. Is it suitable and able to move my body? Every industrial designer and packaging designer understands the concept of innovative solutions, that is, meets the needs of human appearance, is comfortable to use, and can adapt to the differences between people. Convenience Needs to include comfort because it makes things easier, more acceptable, and easier to apply. We are always surprised to find that the so-called convenient packaging can cause severe pain, leg bruises or cuts in the hand when opening the package. This can also be the smallest detail that creates a convenient design failure. One example is the closure of a failed shampoo bottle, which can cause injury when the consumer attempts to place a finger or nail under the sharp flange on the bottle cap.
3. Laborsaving. Need a lot of effort? It is important that we address and understand the need for effort. Conveniently contains the idea of ​​"easiness" (under the definition of understanding), so as a designer, we need to understand the labor-saving needs of all relevant consumers. Take some time to observe a child who tries to insert a drinking straw into a juice package, and treat him as a good example. It is not easy to do this design because children lack good motor skills and physical strength in making packaging for their services. In addition, the consequences of failure - splashing and soiling - are high.
Convenience simply means that consumers do not have to spend too much thought on how to properly use the packaging or product. The goal is simply to be intuitive, comfortable and efficient when people experience a package.
Appearance 1. Efficacy and commitment. Does this really work? What I want to say at the end of the day is that a convenient solution needs to be able to deliver the product in a correct manner in a way that is consistent with what the consumer is expecting and that it can do it every time. It seems that one of the inherent flaws in people's thinking is that a more convenient product or package can actually count on the consumer to express the performance of the product or the product is delivered in a way that suits people's convenience (for example, not too much, Do not be too big, not too messy. Expect a little compromise.
The usual challenge is to create a "reason for consumers to believe" in the performance of a new product to demonstrate its promised performance.
Fault tolerance. Does it have the flexibility to allow for errors? There is nothing worse than a convenient product or package that is not versatile or durable and that cannot work in most or all conditions. The fact is that many times packaging is used in a hurry or when using these products is not a "correct" choice. Convenience is quick and easy, so why not make a package work properly in a hurry? How many times did you quickly open a bag of grains or coffee and inadvertently torn the side of the package opening, breaking the function of repeated closures and spreading the contents over the floor?
3. The dependence of the tool or device. Do I need to use other things to make it work? Finally, convenient packaging and products really should not be made to work with special tools and devices. The special tools that are packaged often become bad or missing parts, time-consuming or less effective.
The "efficacy" of packaging design sometimes means that the packaging function is as it was designed, and that it conveys its promised function, which is also what this innovative dispensing package does.
The essence of convenience is a design method that is integrated in the integration, and the focus is on these human factors that make tasks simpler, easier, more comfortable, and can create a good overall feeling for consumers. In the case of encounters where consumers really hate to do a task, our experience is to eliminate trouble and allow freedom to do something more pleasing. For other tasks, the advancement of convenience is as simple as making a package that can correctly serve the consumer's different lifestyles. So, when you are experimenting creatively to design the next generation of convenient packaging and products, consider decomposing the analytical results of the problem into human convenience scales. Then, relying on these measures, you can assess how well the task at hand will behave - and where to find opportunities for improvement.
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