With the continuous progress of modern inkjet technology in color reproduction, detail performance, cost control, etc., large format printers are changing the business model of many professional fields. For studios of a certain size in small and medium-sized cities, after the image shooting is completed, Canon professional 12-color large-format printers are used for printout, and then the production of photo albums such as photo albums and photo shoots is completed through the album making machine, which can be more The profit savings are in the small and medium-sized studios, and it is also convenient for the studios to independently control the quality and quality of products, to innovate products anytime and anywhere, and to improve core competitiveness.
The pain of scale for outsourcing production of small and medium-sized studio albums
Emerging photo studios have good development in cities at all levels in the country. First, the digital transformation of photo studios is unstoppable. At the same time, post-production of albums has become more professional. Many studios have already started outsourcing mode-output by professional photo agencies to produce albums . These photo agencies mostly use laser printers to complete the output of large-scale high-quality photographic products, but the high cost of the equipment determines that they are only suitable for large-scale production, which is generally found in large cities such as Beishangguang and provincial capital cities. Scale photo agency. Therefore, photo studios at all levels need to transfer the photo files to the photo agency, which will produce professional photo albums, and receive the photo integration products through the traditional logistics system, and then sell them to the end users.
The outsourcing model increases the time period for the studio to complete sales. For small and medium-sized photo studios located in the suburbs of large cities or with large numbers of third- and fourth-tier cities, it is difficult to obtain sufficient attention from photo agencies because of the insufficiency of business scale, and quality and efficiency are difficult to guarantee. The purchase cost and the construction period are also difficult to control. At the same time, the integrative product innovation also lacks the driving force, and can only passively accept the existing products of the photo agency, which is easily imitated or even replaced by other competitors in the same city.
Better alternative to open source and throttling: homemade albums
Open source throttling is a natural choice for most business activities to increase profits, but in fact, changing the business model is a more important option for improving profit outside of open source throttling. For small and medium-sized photo studios, it is a more valuable choice to transform from the outsourcing album model that lacks autonomy to use Canon professional 12-color large format printer inkjet output, and use the album maker to complete the album self-made.
First of all, self-made albums can greatly reduce economic costs. Taking the production of a 12 * 18-inch 10-page leather Bible integrated album that is widely demanded by users as an example, the cost of using Canon printer + ink + ordinary high-gloss photo paper output and film production is much lower than the cost of outsourcing. For small studios with a monthly production scale of 50 copies, Canon iPF6300 printer + Shuangbai 480 coating machine + Shuangbai DT4 album maker + a PC can be purchased as self-made equipment, and the monthly scale is 100 copies of neutral For the photo studio, it is recommended to add RIP software and Shuangbai 480 manual cutter to improve the quality and efficiency of color management, printing / management of typesetting, and post-production of albums. In this way, the monthly production cost of about 5000-20000 yuan can be saved (the specific cost savings depend on the amount of production). The studio can save equipment investment costs in a few months, and then can add additional profits every month.
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Canon large format family: rich products can meet more needs
In addition to the iPF6300, which is very suitable for making small and medium-sized studio albums, Canon's large format products are suitable for studios and video output centers of different sizes. The common features of Canon 12-color large format are accurate color reproduction, high output efficiency, and its own characteristics. For example, iPF9110 is the only 12-color model on the market that can output 60-inch ultra-large format, which can support the special output needs of large image output centers; iPF8310 is a 44-inch model at a suitable price, suitable for medium-sized studios and medium-sized images Output center; iPF6350 and iPF6300 are similarly positioned, and the product parameters are basically the same. An additional built-in 80GB hard disk makes batch printing work easier; iPF5100 is the only 17-inch 12-color model at the current stage, with a small format, suitable for small studios Hecai expands the store with less investment, and can quickly recover costs and increase profits.
In addition, the high-speed and high-quality Canon 8-color large-format printer is also suitable for various photo studios and color output centers. Canon 8-color products can also output high-quality images with a resolution of 2400 * 1200dpi. The standard 80GB hard drive, dual-row high-speed ink, large-size print head / high-density nozzle and other configurations enhance output efficiency. The quality of choice is the main choice for the relatively loose output business. Canon 8-color products currently include three products, namely 60-inch model iPF9010s, 44-inch model iPF8010s and 24-inch model iPF6000s.
After Canon established an independent large-format business unit in 2010, it not only actively promotes and sells new products, but also attaches great importance to the investigation of user needs and actual application environments, with a view to providing professional users with more practical solutions and applications. . This self-made album solution with the 12-color large format printer iPF6300 as the core is tailor-made for small and medium-sized studio users of a specific scale. Canon not only cooperates with other partners in the industry including Shuangbai Album and some well-known RIP software, etc. Provide an integrated solution, fully investigate the real production cost and production scale of the studio, and provide users with the economic calculation model necessary to switch the business model. This fully reflects Canon's professional attitude and rigorous spirit of deeply cultivating user needs.
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