How do cabinet companies maintain relationships with dealers?

Although the cabinet industry has been in a rising period in recent years, since the cabinet industry belongs to the traditional manufacturing industry, its basic operation mode is to manufacture products, so the dealer model has always been the first choice for cabinet enterprises. The maintenance of the relationship between cabinet companies and dealers has become the focus of every cabinet company.

In general, cabinet companies should grasp the following two points when maintaining their relationship with dealers.

Follow the contract

Whether it is a cabinet company or a dealer, we must unify our thinking before we cooperate, and correctly understand the importance of cooperation. The two sides use the agreement as a framework to achieve a true understanding. Only in this way can we ensure that both parties attach importance to Fulfill this basic code of conduct, avoid all kinds of contradictions that will occur in the later period, and even misunderstand people who are not doing things right.

The experience, economic background, professional quality and cultural level of the two sides of the cooperation have certain differences. The principle of "seeking common ground while reserving differences" is to formulate a cooperation text, avoiding the formal clauses of the formalities, and truly avoiding the contract being ineffective, so that the two sides can truly It is smoother and farther.

Integrity

In the actual cooperation process, the situation that the manufacturers and the market's marching rhythm are fully matched is rare. There is a certain degree of contradiction between production and sales for a long time. Cabinet companies are constantly maturing and growing in contradictions. This is a normal imagination.

Most of the cabinet enterprises are likely to encounter the following two situations: the supply is in short supply, the production cycle is long, the customer is not satisfied, the dealer is not satisfied; or the order is insufficient, the production capacity is wasted, the management difficulty is increased, and the boss is not satisfied. In this case, it is important to keep the information between the factory and the market in time and to maintain the true accuracy of the information. Some companies have not grasped this basic principle, or transmitted inaccurate information, or intentionally transmitted false information, or did not timely transmit information, due to information misleading caused by the escalation of conflicts between dealers and customers. The customer is not satisfied and forms a dispute; the dealer is not satisfied, and the resignation is initiated.

Therefore, no matter the manufacturer has any change, we must notify the dealer in advance, and let the dealer know the actual situation of the cabinet enterprise in a timely, accurate and true way, so that it can communicate with the customer well and solve the crisis or contradiction with the enterprise. Cooperation and mutual responsibility.

In the long-term, stable and effective way of cooperation, the principle of good faith must be grasped, covering all aspects of cooperative behavior and following the progress of cooperation.

This article Source: China Cabinet Network