Just like the relationship between a man ’s heart and his stomach, in the fashion and home furnishing industry, grabbing the consumer ’s heart is about grabbing the consumer ’s eye. Whether we can grasp the trend of home furnishing in one year or even several years means whether we can grasp the focus of all consumers. Home is a popular culture around us, and the floor is an important part of home. Choosing the floor that suits you not only meets people's daily needs, but also imprints people's values, longing life taste and aesthetic taste. Through in-depth analysis of the spirit of the times, lifestyle, consumption preferences and value orientation, Whirlpool, combined with market research and expert research and development forecasts, finally determined the theme of the new year's floor fashion is "organic" and "style".
Organic, traceable fashion
Focusing on the development trajectory of Chinese flooring for many years, "environmental protection" is an eternal theme. However, from the initial "green" to "original ecology", to "Lohas" and "low carbon" in recent years, along the way, "environmental protection" is no longer a simple health, from the physiological level to the right The attitude of life, from the focus on the floor product itself to the experience of the overall home style, should people's pursuit of home life also move toward harmony and sustainability? !
The new year will be the year when the floor material returns to its origin. Solid wood flooring that can give full play to the natural properties of wood and its own advantages will occupy a dominant position in consumption. Aristocratic solid wood flooring and high-end laminate flooring will be the mainstream trend.
Style, beautiful and dazzling fashion
"The color is the last word." Some people in the flooring industry put forward this view many years ago. Over the years, the flooring industry's pursuit of monolithic art has risen to the overall grasp of home style. It always captures the frontiers of trends, summarizes and integrates popular patterns, considers the application of various board types in different environments, and adapts to different home style systems. It has become a necessary homework for flooring brands moving forward on the fashion road. And this is what Whirl Floor Style Design Studio has been doing. The launch of the Whale Stylized Experience Pavilion, which is made in conjunction with today's mainstream decoration style, provides Whale with an example to demonstrate the pulse of floor fashion.
In Whale's view, the three major styles popular in flooring this year will be "cross-border", "return" and "color lure".
Cross-border: Chinese or European style, classical or modern, originally existed in different spaces and decoration styles in different periods, achieved through clever mix and match. Under the guidance of the outlandish creative spirit, it creates an unexpected fashion sense. It can be a combination of modern panel furniture and European classical decoration, but also a combination of modern space and classical furniture. Its open creative ideas are loved by the avant-garde fashion people who pursue creative life in the city.
Whirlpool recommended products: WF13-Old Redwood
Return: Derived from the culture of the integration of man and nature in the United States and Northern Europe in the 1920s, it emphasizes the close integration of architecture and the natural environment. Compared with the traditional country style, it pursues elegant and romantic space temperament, emphasizing the comfort and fresh and elegant living. The natural and soft, fragrant vanilla color is the iconic color choice of the style. Pure and beautiful and full of warmth, it touches the softest corner in the hearts of the successful generation after 80s.
Whirlpool recommended products: RC915-Pastoral Phoebe
Color lure: The use of highly saturated colors creates a colorful, full-bodied, visually striking spatial effect. Through excellent color grasping and process treatment, the pure, bright and dazzling fascination of colors is fully displayed, making the home style more rich and diverse, and publicizing the unique personality of the owner of the living room. This style is suitable for young, active, persistent and sensual fashionistas.
Whirlpool recommended products: RF69-Saint Sophia
Unique style branding
Modern society has entered an era of extreme advocacy and pursuit of individuality. From NIKE to Apple, from MUJI to Chanel, all brands with unique aesthetic styles have become consumers' personal expression labels. Whoever has his own brand of style will be recognized by consumers.
The slogen of Whirlpool Floor is "style, interpretation of exquisite life". From this sentence, the core value passed by slogen-"style", allows Whirlpool's top ten style floor products to obtain the unanimous approval of those striving for life and understanding the basic material life enjoyment. From the release of the first Whirlpool style floor to the establishment of a cutting-edge style design room to the establishment of a style experience pavilion, Whale will continue to expand and extend Chinese The development path has constantly opened up a blue ocean of its own in the fiercely competitive flooring market.
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