In the French wine region, the Bordeaux wine packaging is new. The top winery Chateaud'Arche in Sauternes has introduced a test-tube bottled wine with a capacity of 100 ml. This section focuses on young drinkers at night clubs.
In September this year, d'Arche Winery launched its second brand new wine, LaPerled'Arche, in nightclubs in Bordeaux and Singapore.
Jérome Cosson, general manager of the winery, said: “A lot of young people don’t know about Susie wine or think it is too expensive, but when they taste it, they feel that they have a great taste. We hope to cooperate with nightclubs to give consumers more choice ."
The 100 ml bottle-shaped bottle of wine is sealed by a screw cap, which is easy to carry and can be placed in hand luggage in aviation.
Cosson also revealed that the winery will also develop boxed wines, mainly exported to Australia and Far East countries, and is also actively seeking the Anglo-American market. The new boxed wine will include five different years, the first being the 2005 vintage.
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