Last month, PennyMarkt changed its own Bitburger, KonigPilsner, and Adelskronen beer brands into 50-ml aluminum cans, and 33-milliliter aluminum cans were used in Pepsi-Cola and other carbonated beverage production lines. Fanta, Sprite, Coca-Cola and Red Bull use ultra-thin packaging. German retailer Penny Markt has decided to replace PET bottles with aluminum cans on its 10 beverage production lines, a move that signals the end of the consumer boom in PET bottles in Germany.
The company said that their plans will be extended to other federal states in Germany, covering the most market-leading beer brands in each region, and will also extend to a wider range of soft drinks.
The company has already begun to promote aluminum can packaging in the most densely populated areas of Germany. The slogan it has been actively promoting and implementing is “the aluminum cans are backâ€.
In 2003, the consumption of beverage cans in Germany fell sharply. Many retailers began to simplify the packaging of beverages, from aluminum cans to PET polyester, to facilitate the implementation of its simplified plan.
Aldi, for example, handled all aluminum can beer stocks at ultra-low prices in 2003 and immediately replaced them with PET bottled beer. Prior to this, PET bottled beer was limited in quantity and was only provided to passengers at the gas station as a convenience product.
This has a very serious impact on the aluminum can packaging industry, which has reduced consumption by 90% in a matter of months. According to the European Association of Aluminum Can Manufacturers, Germany had consumed 8 billion aluminum cans per year before sales fell sharply in 2003. However, last year, the consumption of aluminum cans was only 750 million units. In the same period, the situation was similar in other European markets.
PennyMarkt said that they decided to abandon PET polyester because aluminum cans were designed to reduce weight by 30%, and the recycling rate also increased, from 36% in the 1990s to 96% today. Aluminium cans can now also be returned in stores just like PET PET bottles, and consumers can get their deposit back at the counter.
The company said that aluminum cans recycling is also reasonable from an ecological point of view. The use of recycled aluminum to produce a new aluminum can only requires 5% of energy. Other benefits are also possible - closed aluminum cans will have 18% less air and 49% more air capacity than PET and glass bottles during transport.
In addition, aluminum cans have higher stability and storage capacity than PET bottles. And it has a long shelf life, and the beer consumers have a strong ability to accept such packaging.
Surprisingly, the return of aluminum cans was not welcomed by some Green Party politicians and environmental protection organizations. Some Green Party representatives said that "this is a systematic destruction of the system and deceive consumers."
The German Environmental Association also said last month that they were very reluctant to see a single use of the packaging industry, whether it be aluminum cans or PET PET bottles. The association is not convinced by the viewpoint of single packaging sustainability of the PET bottle industry and the aluminum can industry. Its chairman, Reich, recently criticized the IK Plastics Packaging Association for the 2010 PET polyester ecological balance study, calling it some Assume that consumers are deceived. “The plastics industry is trying to escort single-use beverage packages through industry life cycle assessment methods, thereby negating the policy of multiple use of environmentally friendly packaging, such as the use of a bottle deposit system,†he said last month. This statement was made in the statement.
At the same time, Dr. Gelder, a spokesperson for the German Environmental Association, told the media that "aluminum cans are the most unfriendly packaging for the ecological environment."
The company said that their plans will be extended to other federal states in Germany, covering the most market-leading beer brands in each region, and will also extend to a wider range of soft drinks.
The company has already begun to promote aluminum can packaging in the most densely populated areas of Germany. The slogan it has been actively promoting and implementing is “the aluminum cans are backâ€.
In 2003, the consumption of beverage cans in Germany fell sharply. Many retailers began to simplify the packaging of beverages, from aluminum cans to PET polyester, to facilitate the implementation of its simplified plan.
Aldi, for example, handled all aluminum can beer stocks at ultra-low prices in 2003 and immediately replaced them with PET bottled beer. Prior to this, PET bottled beer was limited in quantity and was only provided to passengers at the gas station as a convenience product.
This has a very serious impact on the aluminum can packaging industry, which has reduced consumption by 90% in a matter of months. According to the European Association of Aluminum Can Manufacturers, Germany had consumed 8 billion aluminum cans per year before sales fell sharply in 2003. However, last year, the consumption of aluminum cans was only 750 million units. In the same period, the situation was similar in other European markets.
PennyMarkt said that they decided to abandon PET polyester because aluminum cans were designed to reduce weight by 30%, and the recycling rate also increased, from 36% in the 1990s to 96% today. Aluminium cans can now also be returned in stores just like PET PET bottles, and consumers can get their deposit back at the counter.
The company said that aluminum cans recycling is also reasonable from an ecological point of view. The use of recycled aluminum to produce a new aluminum can only requires 5% of energy. Other benefits are also possible - closed aluminum cans will have 18% less air and 49% more air capacity than PET and glass bottles during transport.
In addition, aluminum cans have higher stability and storage capacity than PET bottles. And it has a long shelf life, and the beer consumers have a strong ability to accept such packaging.
Surprisingly, the return of aluminum cans was not welcomed by some Green Party politicians and environmental protection organizations. Some Green Party representatives said that "this is a systematic destruction of the system and deceive consumers."
The German Environmental Association also said last month that they were very reluctant to see a single use of the packaging industry, whether it be aluminum cans or PET PET bottles. The association is not convinced by the viewpoint of single packaging sustainability of the PET bottle industry and the aluminum can industry. Its chairman, Reich, recently criticized the IK Plastics Packaging Association for the 2010 PET polyester ecological balance study, calling it some Assume that consumers are deceived. “The plastics industry is trying to escort single-use beverage packages through industry life cycle assessment methods, thereby negating the policy of multiple use of environmentally friendly packaging, such as the use of a bottle deposit system,†he said last month. This statement was made in the statement.
At the same time, Dr. Gelder, a spokesperson for the German Environmental Association, told the media that "aluminum cans are the most unfriendly packaging for the ecological environment."
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