Outdoor clothing LLBean opened flagship store to enter China

LLBean, the outdoor goods and apparel retailer, will open its China flagship store. Run by a 96-year-old sportswear company in Maine, USA, and a joint venture with South Korea's Youngone Corporation. SolanaMall, a mall that represents outdoor lifestyle, is located in Chaoyang Park, one of Asia's largest urban parks. The opening of this store marks the first time that LLBean will offer its products directly to Chinese consumers through retail. - The Official Fashion Store of 126 Brands - The Beijing Branch, which will provide 3,000 square feet of retail space, is the first of five stores LLBean plans to open this year and will be part of the company's China-based joint venture . LLBean, President and CEO of LLBean, said: "LLBean is a truly trusted brand that inspires enthusiasm and support for outdoor activities for individuals and families." China is increasingly keen to participate in outdoor entertaining. The best brand to respond to the needs of the Chinese market We have been studying China for some time as we consider ways to expand our international business and diversify our operations and the growing market in China gives us many opportunities. " The store has been built as an "outdoor lifestyle headquarters," offering a product portfolio that supports the increasingly popular outdoor lifestyle in China. LLBean products will include men's, women's and children's outdoor wear, footwear, luggage, and outdoor items such as hiking and camping gear. The store's design and layout will be based on the company's flagship store in Freeport, Maine. The design uses natural daylight and natural wood to create an outdoor ambience, along with traditional pictures and exhibits highlighting outdoor entertainment.