Packaging container design is a three-dimensional space art. Mainly glass, ceramics, plastics and other materials, using a variety of processing technology to create a three-dimensional shape in space. The modeling process of packaging containers is complex and the form is changeable. The designers are engaged in a three-dimensional form of creative process. Reflect the practical value and aesthetic value of packaging containers. Practice has proved that only by mastering the scientific design methods and correctly applying various artistic modeling and design principles, can we design novel works that are unique and full of individuality. To achieve the perfect combination of morphology and functional form and art.
One cut and combination
In the packaging container design must first have the ability of spatial three-dimensional modeling, master the three-dimensional form of the law of change. Cutting and combination are the basic methods of three-dimensional design. When we analyze and study the shape of packaging containers, we will find that many container shapes are cut or combined by basic types. Basic types generally include six basic geometric shapes: spheres, cylinders, cones, cubes, cuboids, and square cones.
1 Cutting First, the basic geometry is determined according to the concept, then flat, curved, and flat-cut combined cutting are performed. Due to the differences in cut points, angles, sizes, depths, and quantities when cutting, different shapes can be obtained. It is not hard to imagine that this can cut out countless new forms. In order to enhance the artistic appeal of the three-dimensional form, it is then further reduced or trimmed at the edge of the geometric body, so that the abstract three-dimensional form has a certain expression and movement, giving the static shape a vitality. The cosmetic design of some well-known brands at home and abroad has left a deep impression on us. The design of the French designer Chanel perfume is very individual. The basic model is a cube, with only a slight change in the corners. The whole shape is simple and modern. Gives a clear and transparent feeling. This modernist design style perfume has been popular since its introduction in the 1920s and continues to this day.
At present, large-volume edible oils and other products sold on the market are subjected to penetrating cutting of the basic shape in order to obtain an asymmetric and balanced aesthetic sense from a plurality of angles. In the design process, from a practical and aesthetic point of view, the handle is not designed to be outside of the basic type, but is instead concave-penetratively cut in the basic part. The shape of the container thus obtained gives people a feeling of smooth lines, a concise and bright overall feeling. And viewing the patterns from different angles is perfect.
2 Combine two or more types of basic shapes, according to the form of beauty rules, in the shape of the amount of changes in the direction of the position, etc., and thus combined into a different three-dimensional form. When designing, pay attention to the overall coordination of the combination. A cosmetic design is very characteristic. It breaks the conventional and traditional styles of small and low-bottle caps that we often see in the past, and distribute them according to the golden ratio. The bottle body is of a straight cylinder type, and the cap is a semi-circular transparent cover that is larger than the bottle body. The shape is varied and can stand out in many similar products. A wine container design, the lower part of the linear type; the upper half of the semi-circular type, from small to large gradient arrangement, a strong sense of rhythm. The bottle cap is a silver light body, the bottle body is transparent glass, and the orange-red wine is mixed with the bottle body to create a unique style. The shapes created by basic combination can be combined and changed at will, which greatly enriches our three-dimensional space imagination.
Dimorphic lines and decorative lines
The line is one of the most basic design elements of three-dimensional modeling and is the most expressive means. Line contrast can emphasize the primary and secondary shape and rich form of emotion. In the packaging container design, the line is divided into two types, one is a body line, one is a decorative line. The body line determines the main body shape and the three-dimensional structure of the packaging container, and is a line representing a front view, a side view, and a top view. The decoration line refers to the line attached to the body, which does not affect the overall shape and belongs to the auxiliary line.
1 Body Lines The body line is the basic element that makes up the outline. It determines the basic shape of the container. When designing, it is necessary to determine whether the shape of the container is based on a straight line, or whether it is based on a curved line or a straight line. The shape and edges of straight lines often give people a solemn and concise feeling. The shape of the curves gives people a feeling of softness, liveliness and movement. The complex and varied shape of the body line determines the colorful and ever-changing container shape. After we have designed a more satisfactory front view, we can change the side view of it, and we can transform a variety of bottle shapes. Then we can analyze, filter, and modify a variety of styling solutions, and finally make the design ideal and perfect. The container shape is generally divided into three parts, head and neck, chest and abdomen, and sole. In the shape of wine packaging containers, the chest and abdomen generally adopt a straight line, and the neck and shoulders adopt a curve. Through the change of length and angle and curved line type, many shapes can be produced and their characters are different. Some wine packaging containers shape, chest and abdomen straight part of a long, shoulder shoulders. The shape gives a solemn, majestic feeling. Some wine packaging containers shoulders using a slip shoulder shape, curved arc, a natural transition between the straight line and the arc. This style is fresh and free, gentle and beautiful.
2 The decoration line on the decoration line packaging container is a part of the overall shape of the container and can play a role in enhancing the decorative effect of the bottle body. Decorative lines can not only enrich the morphological structure, but also create different textures and texture effects. When designing, we should pay attention to the application of the contrasting effect of the direction, length, honey, and straightness of the decoration line. In the design of some high-grade liquor and cosmetics bottles, decorative lines are often used in pursuit of pleasing visual effects and high added value of goods. In France, a famous wine package uses a smooth curve from the top to the bottom of the bottle to make a rich change in the bottle body, showing that the wine is elegant and extraordinary. A perfume design, the bottle arranged a set of different curvature of the wave curve, in the light, the transparent bottle body refraction effect, crystal clear, unpredictable, full of mystery and romanticism. In 1915, designer Alick Shan Samson of Rutter Glass Company improved the bottle of Coca-Cola that had been in use for 20 years since 1894. The original bottle shape is monotonous, stiff and lacks decorative aesthetics. The new bottle body adopts smooth and lively arc lines, and is divided by the concave and convex decorative lines to enhance the three-dimensional and layered appearance of the bottle surface. The results received unexpected results and the design achieved great success. There are also some foreign wines that are decorated with animal reliefs. Japanese crane wine packaging design, around the bottle decorated with a variety of cranes, highlighting the noble quality of famous wine. In daily life, we can see that in the design of some beverage containers, the designer intends to decorate some lines in the hand-held parts. These decorative lines are both partial details and overall images, which can increase the strength and have a decorative effect. , And the product does not slide easily. Meets ergonomics.
3 Simulation and Generalization Anything beautiful in nature can cause people's rich associations. It is the source of our artistic creation. In terms of the design of packaging containers, people use simulations and general expressions to create countless forms that exude beautiful works.
Simulation and generalization are based on the natural and artificial forms of the natural world as the basis of design. It has vivid and natural features and can increase the emotional personality of the work. In the era of digital informationization, people’s material lives are extremely rich. It is required that design works not only be practical and beautiful, but also give more spiritual, cultural, and emotional meanings in the design. A foreign wine packaging container design, designers ingenuity, bold creativity, based on the animal form, seize the characteristics of the cute and attractive like the big dumb bear, and then processing and refining, summarize the most infectious part, so that It conforms to the design rules of the container shape. In this way, the original merciless goods became lively and lively, with fun and life. Can meet the modern people's pursuit of relaxed, humorous, pleasant consumer psychology. At the same time, it also reflects the people's good wishes of "protecting the environment and caring for animals". A French whisky packaging design that simulates the French Arc de Triomphe. The author is inspired by the classic architecture of the world. Arc de Triomphe represents the French civilization, unique style, imposing. Designers use post-modernist design styles to modernize some of the elements of the traditional model with aesthetic concepts, and present France’s long history and splendid culture to the world. Inspire the curiosity and interest of consumers in various countries. Stop to watch, it is refreshing and arouses people's yearning for a better life. Has a very high cultural taste and collection value. Can cultivate people's sentiments.
In the 21st century, design advocates diversity, personalization, and a variety of design styles coexist. Only by constantly improving their own artistic accomplishments can designers make designs more attractive and meet the requirements of the times.