Creative Packaging equals 5 seconds of advertising

"People want clothing, Buddha needs gold," and goods must have creative packaging. With good packaging, it is possible for the goods to be sold well in the market. This is a victory in the operation of the company. In the era of information explosion, Chinese companies have only valued creative packaging and it is possible for products to convey more information and brands will become more competitive in the global market.

First, the advantages of creative packaging

1, visually attractive. Creative packaging plays a key role in attracting vision. According to one source of information, in a typical supermarket in the United States that operates 15,000 product items, the average shopper browses about 300 products per minute. Assuming that 53% of purchase activities are impulse purchases, then the packaging effect is quite similar. For 5 seconds of television advertising. Therefore, the role of brand packaging is definitely more than the general effect of advertising. Chinese enterprises should attach importance to creative packaging, and increase visual stimulation in the visual and color matching of packaging and the selection of fonts, so that products can be displayed on display shelves to attract customers' visions, so as to achieve an unforgettable realm. It is possible for companies to compete with strong foreign brands in the global market.

2, enhance the value. Creative packaging can not only increase the sense of value of goods, but also cultivate consumer groups to create loyalty to the brand. Creative packaging is a place where consumers choose their best, as companies have the ability to predict the effect of packaging impressions, fully grasp the likes and dislikes of consumers through packaging, and upgrade the quality of packaging The sense of value really achieves "the value of goods that have become rich, and the packaging has created psychological value." Therefore, creative packaging will only grasp the true value if it grasps the consumer psychology.

3, concept communication. The concept is the soul, which is a style, it can strengthen the guilt of the product.畲锏 畲锏 唬 唬 唬 唬 唬 撇 撇 撇 撇 撇 撇 撇 撇 撇 撇 撇 那 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 淖 이獾 獾 獾 獾 獾 獾 シ シ シ シ シ シ シ. The OGO language "We have been working hard!" The confession of dedication can be more modest, sincere, and implicit than the Philips Deep Blue corporate philosophy. "Let's do better!" This is the charm and taste of language. Another example is the "pragmatic management, self-employed" pragmatic concept launched by "Manager" magazine in December 2001, far better than the previous "smart management, superior management".

4, brand recognition. Brand recognition is the premise of consumption, and it is only a rough or unclear impression in the mind of consumers. Under this impression, when consumers encounter enterprises or brands, they will feel intimacy. This familiarity often leads consumers to identify and shorten the decision-making time when consumers purchase products, leading to rapid purchase decisions. It can be said that without brand recognition, it is almost impossible for consumers to identify with your company and purchase your products. However, with brand recognition, brands will provide a familiar feeling, such as Coca Cola, IBM, Mercedes-Benz, McDonald's, etc., which are rich in creative packaging.

Second, the error of creative packaging

At present, when the industry mentions creative packaging, it will be equivalent to product packaging. The author believes that this is a wrong concept; packaging is by no means only an exterior, and packaging is a mirror of strategy. It is embodied in all aspects of the enterprise. One expert said it well, “Packaging creates illusions and illusions about selling”, so packaging is not a simple exterior.
With the advent of brand globalization, as a Chinese company, if it still ignores packaging and today only understands the exterior, it is very dangerous. This will not only result in the disappearance of the commodity, but also the decline of the enterprise. stage. In western countries, creative packaging has already run through the entire operation of the company. In an accurate all-round strategy, it occupies an important position, and is by no means the single product packaging we imagined. Contrary to the assumption of our Chinese company, it is a three-dimensional, multi-dimensional, and it can build a charming, competitive "four-dimensional space."

China's packaging today is still at the stage where packaging is just packaging. This is a very serious misconception. It is believed that when Casskin, a packaging design consultant, puts forward the conclusion that packaging is a speechless salesman, There will be similarities. Coincidentally, American businessmen have also concluded that “bad sales of goods? Change the form of packaging!” These are the words of the foreigners who sell packaging and enterprise products. "I want to rely on packaging to promote the company!" Perhaps some of the domestic packaging masters do not agree with this statement, that "what can be related to the promotion of packaging companies? Is this possible? This is purely nonsense!" We may wish Looking back, the consumer's buying habits will realize the truth of this concept. As far as the author is concerned, it sounds a bit plausible when I listen to this statement. I have never dared to spread this concept, and after deliberation and discernment, I have to pick up the concept of further sublimation, if not A solid argument is the backing, and the author does not dare to share it with you in detail. As a matter of fact, creative packaging is used in all-around strategies of enterprises. This kind of technique will surely go through the whole process of brand building, leaving a clear impression in the memory of consumers and generating loyalty purchases.

Third, the lack of Chinese enterprises packaging

Chinese enterprises still have serious shortcomings in the understanding and operation of packaging, and their specific performance mainly includes the following aspects:

1, the packaging is the exterior. It can be said that most enterprises still think that packaging is to add a “coat” to the product, ignoring the real power of packaging, and the mode of thinking is still very simple.