Taking the brand development road is the only way to upgrade the industry. However, Henggang's spectacle frames supply companies are big, small and small. For these many individual companies, the government “one pair of N†helps them to create brands. You will lose half the effort. “The current government is mainly to support companies to take the road of brand development, but it is not easy to do branding. Among the 100 companies, it is very good to make 5 Tyrannosaurus companies.†General Secretary of Henggang Spectacles Fashion Association Xu Mingjun suggested that small factories should unite together to make a brand.
For the eyewear industry, regional brands are as important as product brands. Henggang spectacle frame already has a certain popularity in the industry, so the entire industry Baotuan modeling regional brands is also very important, "We hope to form in Shenzhen to buy electronics to Huaqiang North, buy glasses frames to Henggang concept, polished Henggang Spectacle frame this area brand." The relevant person in charge of the Henggang Sub-district Office stated that with reference to domestic and international examples, the promotion and marketing of the brand is very knowledgeable. Shenzhen glasses frames do not have precise positioning of Henggang frames, Henggang has a small entry point, and the spectacle frames industry has a certain degree of certainty. Well-known, more conducive to publicity and promotion, Dafen oil painting, Maotai is a typical case.
At present, Henggang Spectacle Frame Co., Ltd. has declared the “Henggang Spectacle Frame†regional brand in the name of Henggang Spectacle Frame Fashion Association, and received the acceptance notice in June. Xu Mingjun said that the next will be to do a good job in industrial planning, promote industry integration, form alliances with companies that are willing to be brands, have strength to become brands, hire professional brand planning companies to intervene, operate brands, formulate alliance operation programs, and submit reasonable hopes. Supporting programs; eliminate enterprises that are neither integrated nor reluctant to integrate, and whose production capacity is not strong nor standardized. “In the future, as long as they comply with the Henggang Spectacle Frame standard, all members of the association can be marked after applying for approval.†Henggang Glasses Stand "trademark, use its LOGO."
In order to promote the “Hangang glasses frame†brand, Henggang also intends to apply for the Wenbo Henggang Spectacle Frame Branch venue in 2015 to provide a wider and broader exchange platform for the transformation and upgrading of the spectacle frame industry; The company has participated in organized exhibitions of glasses, such as Beijing, Shanghai, Hong Kong, Milan and Paris, with the “Shenzhen Henggang Eyeglasses†regional brand image to promote and expand the depth and breadth of the “Donggang Glasses†brand. .
According to reports, Henggang Street actively organized 56 glasses frame companies to participate in the first time in the "Shenzhen · Henggang glasses frames" regional brand image to participate in the Shanghai International Optical Frame held at the beginning of the exhibition, the effectiveness of the exhibition is very obvious, in one fell swoop billions of dollars Orders, to achieve economic gains and brand publicity double harvest; in May for the first time Baotuan to participate in the Tenth Shenzhen Cultural Fair, the first time since the opening of the Expo opened the glasses frame exhibition area has played a very good brand publicity. The frequent appearance of the next Shenzhen Garment Show and the Beijing Spectacle Frame Exhibition has established the high-end image of the regional brand “Donggang Spectacle Frameâ€. Henggang’s four glasses-frame cities said that after several exhibitions this year, the traffic volume has increased by about 30% compared with the past, and the number of “top 10 new high-end products†selected during the ICIF has also significantly increased.
The creation of regional brands also drives the creation of independent brands. At the beginning of May this year, the first "10 Top High-end New Products" selection event of Henggang Spectacles was officially launched, which opened the premise of creating a local brand of Henggang Spectacle Frame. A total of 16 independent eyewear companies with independent brands signed up to participate in the contest, and over 80 new products such as fashion, sunglasses, and flat mirrors were selected for the competition. 10 local brands such as “Gou Di†won the award this year. Great high-end new product honor.
The relevant person of Henggang Subdistrict Office said that the awareness of developing the self-owned brand in the industry has been enhanced. Among them, the glasses frames products of Huaqiang Spectacle Frame Co., Ltd. have won the “IF Award for the Oscar for Designâ€, and the Bai Qi glasses stand in Shanghai International Eyewear. The exhibition won the "Best Product Quality Award". In addition, the number of self-owned brands of Henggang spectacle frames also increased significantly compared with last year, and the investment of companies in R&D and design has also increased significantly.
--Information from China Spectacle Frame Trading Network:ã€/】,welcome to sign up for free trial,contact number QQ China Spectacle Racks Trading Group: 309726031
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