Matching the home with a suitable piece of furniture will reflect the taste of the home owner. What do you say about the current furniture market? It’s not a market, it’s a show. Look at the amazing price tag, don't you know if you are buying furniture or vanity? Is that high-end furniture really "high-end"?
Production link: limited cost foreign imported furniture also has Y goods
"One type is 'branded production', that is, a domestic merchant entrusts a foreign factory to produce a designated brand product, and the manufacturer produces a product of a specified grade according to the requirements of the merchant." Mr. Shen pointed out that in this case, foreign manufacturers only have their own products. The brand products provide quality guarantees, and are not responsible for non-manufacturer brands. If domestic merchants control the price, for example, if foreign manufacturers are required to reduce the cost of production, the quality of the products will naturally decrease accordingly, and thus there will be multiple parties with the original products of the manufacturers. difference. Although these products are imported, they do not have the high quality of those furniture in the European and American markets.
The other is "OEM production." Foreign companies first place orders for domestic furniture factories, only OEM, not OEM. Then, dozens of domestic manufacturers, using domestic materials, invited domestic designers, as well as domestic workers, after the completion, they will send the furniture to the bonded port area according to the specified requirements. Then these companies will adjust the goods according to the needs of the stores across the country. Before shipment, they will be labeled as foreign.
"So the original price is only a few thousand yuan of furniture, turned into hundreds of thousands, even millions of furniture."
Related reading: Custom furniture is a bit tricky, and consumer purchases need to be cautious
Propaganda link: hit three cards to build momentum
The first step: hit the "original natural imported forest" card.
"Things are rare, the things of wood, after being polished into furniture, and then savvy people, can not identify, where the materials come from. Italy, the United States, Canada natural forest farms, are our 'origin', of course, this The origin 'must be quoted oh'. Mr. Shen smiled.
Each company has a special planning department, which is responsible for making some videos, which show the natural forest farms of Canada and Italy. Repeated play, let consumers form a subconscious mind that is really good and expensive.
The second step: play the "foreign teacher design" card.
Once the furniture design is hooked up with foreign designers, it has produced a qualitative leap. The staff of the planning department will try their best to put the furniture in the name of the foreign designer.
“This is designed for the Swedish royal family, which was designed for the Dutch royal family. The picture is beautiful and evokes the consumer’s desire to buy.â€
The third step: publicity also invites foreigners, very wrist feeling.
"Please ask foreigners to grasp the psychology of the people who live in foreign countries. Just ask a foreigner, a suit and a stop, a serious face, it gives a very wrist feeling."
"With the above steps, we have a set of furniture, which may cost only over 2,000 to 2,000, and can immediately rise to more than 10,200,000 yuan."
Sales link: rich people go and fight with consumers
"Now some Chinese rich people, especially love to compare. Just like buying an imported luxury car, you buy that car, I have to buy, increase the price of 300,000 yuan, I have to buy." Shen said, "So, many times, High-end furniture is a psychological game with consumers."
Just like a high-end piece of furniture, affordable people are hundreds of thousands and millions. I don’t care how many tens of thousands of tens of thousands, or 10% or 20%.
Even in many cases, the higher the price, the more you can advertise your identity and attract those who have the right to money.
"Luxury furniture store, do you think it is really a place to buy furniture? Wrong! It is a show, an exchange, and a place where vanity is satisfied." Mr. Shen concluded.
Quality Assurance: Like ordinary furniture, it will fall off when it is raised.
Although some furniture exposed the shady ground of the fake production, it seems that the quality has not been criticized.
Mr. Shen explained: "In fact, the quality of high-end furniture is generally better than ordinary furniture, although this is not directly proportional to its seller."
"The service life of the furniture is related to the air humidity, the degree of maintenance of the consumer, etc. It does not mean that the problems of thousands of pieces of furniture will not appear on hundreds of thousands and millions of pieces of furniture. According to the rules of the furniture industry It is normal to see the appearance of a piece of furniture after three or four years of use, such as the rise of fabric sofas and the falling of wooden furniture."
The way to survive: not open in March, open to eat March profit close to 900%
Many consumers are questioning, often seeing the high-end furniture business with high prices, how to survive in the fiercely competitive furniture market?
“The cost is actually very low, and the profit is very high. It is not open in March, and it is open for three months. That’s it.â€
Take ordinary furniture of about 5,000 yuan, the profit is about 30%. Sell ​​three pieces a day, nearly one hundred in January, but only about 150,000 yuan.
However, luxury furniture, with a price of 500,000 yuan, has a profit of nearly 900%, or 450,000 yuan. As you can imagine, as long as you sell one piece per month, it is the sum of the profits of the ordinary furniture store for three months. There is no need to worry about the living space of these high-end furniture.
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