(CCTV Finance "Transaction Time") Recently, a new round of price hikes can be described as a trend, wood prices, sponge prices, hardware rises, packaging materials and even money can not buy goods. Affected by this, the supply of furniture raw materials is in short supply, the profits of the company are lost, and the furniture factory is sleepless all night. Look at the CCTV financial reporter's investigation.
Furniture raw material sponges up 70%, factory profits are lost
Zeng Guangyue, who was originally the technical director of the Dongguan area of ​​a large paint company, started his own small factory specializing in the production of solid wood furniture three or four years ago. Although the factory is not big, but because his products work fine, delivery on time, the days are very happy. However, the price of furniture raw materials has risen this year. Only a rise in solid wood has almost eaten most of his profits. Zeng Guangyue feels that his life is not good.
Zeng Guangyue, general manager of Dalingshan Guangyue Furniture Factory in Dongguan, Guangdong Province: The recent rise in raw materials has put a lot of pressure on our operations and is more anxious. For example, in terms of wood, it used to be 2,900 yuan, and now it is 3,300 yuan, or even more. In the past, our prices may not change for half a year or even a year. Recently, suppliers often send faxes and send WeChat to tell us that wood is constantly fluctuating and growing.
Dongguan City, Guangdong Province, Daling Shan Kwong Yue furniture factory manager had guangyan: carton suppliers do not have a price, a price in the morning, the afternoon is a price. Today's quotation is 20% higher than the original price, and 30% tomorrow. This is not allowed. The price increase of hardware has reached more than 20%. In the past, a set of hardware was 0.16 yuan, and now it is more than 0.2 yuan, one price per day.
Not only the price of hardware, cartons and solid wood materials has risen, but the price of plates has also risen a lot. Li Gan is located in a company that produces plate-type whole-house custom-made furniture. The amount of plates purchased each year exceeds 1 billion yuan. Since the beginning of this year, the price of sheet metal has risen. In the year of 2016, due to the increase in the price of sheet metal, the material cost of the company was more than 50 million yuan.
Li Gan, general manager of Foshan Weishang Furniture Manufacturing Co., Ltd., Guangdong Province : We talk about long-term price, friendship price is good, our price increase is about 16%, I believe other companies must not only this price, at least 20% .
Zhang Kaisheng, who started his own self-employment in 2005, founded the mattress manufacturer with a pure design and foundry model, earning a lot of money every year. In the tide of rising raw materials prices in 2016, the price of soft furniture raw materials rose the most, and Zhang Kaisheng’s factory profits were almost lost.
Zhang Kaisheng, Chairman of Shenzhen Zhongshen Ai's Bedding Technology Co., Ltd.: Take the shape of the mattress as an example. The total level of the mattress is divided into several categories. There are chemical fabrics in the fabric. This increase has exceeded 15%. The highest peak of the category went to 70%; like steel, this is a spring, and the steel category rose by about 55%. Therefore, the average increase in the entire mattress should be around 20%-30%.
Zhang Haojun, general manager of Hong Kong East China Co., Ltd.: Our sponges are mainly two kinds of raw materials. The raw material of TDI has risen from 13 to 54 in September, which is basically 4 times. This raw material has risen very sharply.
The price of raw materials is not rising, and the furniture is not up to the order.
The price of raw materials has risen sharply. Can furniture companies directly increase the cost of diluted sales prices? In addition to the price increase will not bring other troubles to the company?
Zhang Kaisheng's clients are long-term old customers. The price is long-term to sign a contract, and can not be breached, and can not temporarily raise prices. If you can't think of a solution, Zhang Kaisheng's foundry mattress will lose money. Zhang Kaisheng now opens his eyes every day to think about how to reduce costs and when raw materials can cut prices.
Zhang Kaisheng, Chairman of Shenzhen Zhongshen Ai Bedding Technology Co., Ltd.: The order volume has skyrocketed. Our factory has received a lot of orders here. I have been very happy and happy to receive orders in the past. Now I have an embarrassing order. The raw materials are so mature, what cost do we use to face this market, and there are many products that have already been set at the market price, and we are also very contradictory.
Like Zhang Kaisheng, Zeng Guangyue, who saw the order, also had a large price increase in raw materials. Some small informal factories were difficult to survive, and factories that went straight down or went home early to go home for the New Year abound. Some factories that barely support orders have received a lot more orders than at this time in previous years, but on the one hand they face rising prices of raw materials, and on the other hand they have signed contract prices with customers, and cannot ruin price increases. The edge of the loss is paralyzed.
Zeng Guangyue, General Manager of Dalingshan Guangyue Furniture Factory, Dongguan City, Guangdong Province: As long as the customer has an order, we will pick it up. Now it's different. Now let's first consider the payment method. This is a priority. On the other hand, we will consider the price. If the price is too low, we would rather not do it.
Because of the rising prices, raw material suppliers at all levels are afraid to stock up. The Zhang Haojun family manages sponges for 28 years. The semi-finished products of sponges are mainly supplied to the Pearl River Delta region. The annual production capacity is about 1 billion yuan, accounting for about 20% of the total sponge consumption in the Pearl River Delta region. In the past, when prices were stable, Zhang Haojun would hoard raw materials for about three months as inventory. Because of the price increase, Zhang Haojun could not hoard too much raw materials.
Zhang Haojun, general manager of Hong Kong East China Co., Ltd.: There was a stockpile before, and now we are now reducing the stock. Now it is to look at the demand for procurement, it will be purchased when it is needed. The impact is very big. Before we bought four cabinets, we can only buy one cabinet now, so the capital pressure is very large.
Zeng Guangyan, director of Dalingshan Guangyue Furniture Factory in Dongguan City, Guangdong Province : I can't sleep. I wake up the next day and don't know where the materials come from. This is the first problem. The second problem is that even if you have money. If you get the money, can the supplier pick up the goods? Basically, the order was out of stock, especially the carton.
Supply reduction demand increases furniture raw materials in short supply
Timber prices have risen, sponge prices have risen, hardware has risen, and packaging materials have not been able to buy goods. A new round of price hikes can be described as a raging trend. So what is the reason behind the price increase?
Many raw materials in the furniture industry have always had no standard and less supervision. In order to achieve a sound development of the furniture industry, the state has introduced a series of remediation measures. Many large enterprises have to stop production and maintenance in strict accordance with the regulations. The informal small factories, especially those with environmental protection standards, have experienced the phenomenon of shutting down production and closing the door. The direct result is that the raw materials available for purchase in the market are reduced, and the supply of raw materials is in short supply.
Zhang Haojun, general manager of Hong Kong East China Co., Ltd.: The most important thing is that environmental protection is more formalized. Small manufacturers or manufacturers that do not meet the standards will stop production, so the price will skyrocket. In the process of madness, our sponge manufacturers will be out of stock, and the shortage of goods will be higher in the market.
Industry insiders told reporters that with the improvement of domestic consumption levels, consumers' demand for high-quality products is slowly increasing. Demand for high-end raw materials for high-quality furniture production has also increased significantly, and is one of the main reasons for raising raw material prices.
Li Gan, general manager of Foshan Weishang Furniture Manufacturing Co., Ltd., Guangdong Province: Some enterprises used to import plates, but now the import is difficult and the cost will increase, so it is also transferred to domestic demand. Because of the country's requirements for sheet metal, the requirements for interior furniture are getting higher and higher. In the past, some small brands used materials that were relatively poor. Now there is no way to pursue some good materials. The demand in this place has increased.
Zhang Kaisheng, Chairman of Shenzhen Zhongshen Ai Bedding Technology Co., Ltd.: The development demand of the whole country is getting bigger and bigger. For large-scale or regular factories, the order volume has increased, but at the same time raw materials are rising because some small The scale and informalization of the factory has been closed, becoming a rise, and the demand for sales is rising.
In addition to the direct rise in prices of various raw materials, long-distance transportation costs are also rising. From September 21st, the national road administration, the traffic police carried out a one-year serious rectification of the overload, overweight and extra-wide of freight vehicles. Most of the furniture materials are heavy and large, and the increase in logistics costs is directly apportioned in the price of raw materials.
Li Gan, General Manager of Foshan Weishang Furniture Manufacturing Co., Ltd., Guangdong Province : Just like us, we used to ship a car plate. Our supplier is probably equipped with 71 parties. Now we can only install 50 parties. This will also be for us. There are a few percent rises.
In response to the sharp rise in the price of furniture raw materials, industry insiders said that some material prices have risen normally and reasonably, and some prices have risen sharply due to the speculation of funds, hoping to return to rationality early next year.
Zhang Haojun, general manager of Hong Kong East China Co., Ltd.: The current price, I hope that I can drop a little more next year, because this price is completely unreasonable and it is very outrageous.
The overall trend of the furniture sector is weaker than the broader market
Through the investigation of our reporters, it is found that the raw materials of the furniture industry have brought about a substantial increase in prices due to the tightening of the supply side and the rise of the demand side. What is the performance of the furniture sector in the secondary market?
As of yesterday's close, the overall increase of the furniture industry this year was -17.96%, while the Shanghai Composite Index fell 5.42%, the furniture industry underperformed the market by about 12.54 percentage points. According to the statistics of Winde, there are currently 15 listed companies in the furniture industry. Regardless of the newly listed Gujia Home and Hengkang Home, from the beginning of the year to the latest closing price on Thursday, 4 companies rose and 9 fell. The top three gainers were Sophia, Daya and Meike, respectively. 24.63%, 14.08% and 4.1%.
Yan Dongyan, senior analyst of light industry at China Merchants Securities Research and Development Center: The overall performance is weaker than the broader market. There is a differentiation within the industry. Traditional furniture companies have no growth rate, and customized homes have achieved an industry growth rate of around 30% for several years. Some excellent companies are still out of the 30% increase in the case of this year's broader market conditions.
Mu Fangzhou, chief analyst of Guotai Junan Securities Light Industry Paper Industry: Recently, there has been a certain degree of correction in the furniture sector. We think it may be more of a factor from the psychological level of investors, that is, the small cycle of real estate is over, and his growth is one. Sex has been fulfilled.
The industry believes that furniture as an emerging consumer industry, the development of the entire consumer goods is lagging behind, there should be a certain room for growth in the future. With the increase in consumer income, the demand for furniture will grow steadily. In the long run, the furniture sector will have good growth, but also pay attention to the pressure of short-term digestion valuation.
Mu Fangzhou, chief analyst of Guotai Junan Securities Light Industry Paper Industry: Because the performance of the next period may have to wait for a certain period of time, during this vacuum period, he should have some valuation pressure. This is the first. The two are to say that to distinguish between different companies, in fact, the competition in the furniture industry in the future is mainly concentrated on the competition of brands and channels.
Yan Dongyan, senior analyst of light industry at China Merchants Securities Research and Development Center: The investment opportunities for the home industry in 2017 will appear among companies that rely on design to increase customer unit prices and endogenous growth beyond expectations. Here we also have a risk warning: If the real estate regulation is higher than expected, the stock price will still be affected by the fluctuation of real estate transaction volume in the short term.
China lighter production machine, lighter automation equipment, lighter assembly machine, lighter automatic inflator, lighter automatic lighter, lighter parts assembly machine, lighter accessories manufacturer
Lighter automation equipment,Lighter Assembly Machine,Lighter Automatic Inflator,Lighter automatic production line,Lighter Parts Assembly Machine
Hunan Feituo Automation Technology Co., Ltd. , https://www.feetoolighter.com