Liu Xiaowen, General Manager of Shanxi Happy Growth Trading Co., Ltd.
Never give up is the only secret to realizing your dreams
Liu, who entered the baby industry in 2010, just started a small shop and made a toy and crib for a baby boy brand. Although the scale is small, Mr. Liu is not sloppy, and he is diligent in managing himself. s company. Liu’s contribution was not in vain. Soon, Liu always aimed at a business opportunity.
Aspiring people have their own ways, and those who have no ambitions only feel that it is difficult.
In 2013, Mr. Liu invested in “happy growth†and was the first person in Shanxi to use a large sum of money to operate toys in the mother-infant channel. In the early days of the venture, Liu’s tone was mixed with helplessness: “It was really I don’t understand anything.†Everything is difficult at the beginning. Although there is no certain experience, Liu is the one who dares to eat crabs!
Since the establishment of the company, Liu has been thinking about this industry. In order to enhance the company's influence and promote the company's products, Mr. Liu personally led the staff to hold a hot sale of gravity-sensing aircraft in the company's building. The event was very hot, and the major websites rushed to report. Even some local leaders actively participated. Everyone knows that there are people selling airplanes in the east! Needless to say, Mr. Liu’s activities were very successful, and at most he sold seventy-eight aircraft a day. Those planes not only attracted the attention of the children, but also "flyed into" the hearts of the adults.
As long as the road is right, you are not afraid of the road.
At present, the company's current situation is still at a preliminary stage of development, but Liu has a good plan for the company's future. Talking about the company's future planning, Liu's ideas are quick and clear, and the first plan is to catch up on the service. Today's consumers are not only satisfied with the requirements of the products, but also pay more attention to the attitude of the company's sales service. The customer is God. This sentence is not just an empty slogan. The customer is a real crowd, what is needed is a real feeling, and this feeling comes from the tangible service we provide. Secondly, the management model of the company team. In order to gain a foothold in the industry, there must be a strong team. The general plan of Liu is to implement the "pyramid" management mode. Logistics, business marketing, store sales staff, etc. all need a "leader" to help companies set a good benchmark, and then extend down to attract more talents to join the "happy growth" team to jointly create a new path .
Photo of Liu and Yule Shuang
God will treat people who are caring
After years of exploration and precipitation, the company has become increasingly stable and mature, all of which are inseparable from the seriousness and persistence of Liu’s years. When talking about the most memorable things in the maternal and child industry, we were all infected by the cheerful tone of Liu. Since the establishment of the company, the most done and done every year is that every time you go to the holiday of the Children's Day, or the anniversary of the mall, the company will come up with a lot of trials, new toys and the like. Things, put them in public places to let more children play. Some children will be more shy, their eyes are full of curiosity but they dare not go forward. At this time, the company's employees will bring the children very kindly, and soon, the children will be integrated into the world of toys. General Liu is full of sincerity and frankly said: "It is a kind of happiness to see the happiness of the children!"
Liu has always done this, and every activity has not slacked off. It is because of this attitude that the company has achieved today's achievements.
People who can overcome difficulties can make difficulties a good opportunity
Recalling the problems that the company had encountered, Liu’s tone was firm and powerful. “In the face of difficulties, you can only rely on yourself!â€.
At the beginning of the company's establishment, because the company has invested a lot of money, the company's short-term capital turnover is not open, which is the first problem facing the company. Therefore, Mr. Liu personally led the staff to find ways to open their popularity, expand the company's influence, slowly withdraw funds, and solve the problem. After the problem of funding was solved, it was found that the right product was difficult to find. In the face of this situation, Mr. Liu personally came to the store to view a variety of new products, a comprehensive analysis of the appearance and quality of the product, carefully selected a variety of products. Therefore, the company's products are always hot. Finally, with the funds and products, the biggest problem was that there was a lack of relevant professionals and there was no suitable person to do a series of things for the company. The problem is not terrible, what is important is how to solve it. Without a moment to stop, Liu Zong first established the company's corporate culture and strengthened the company's core competitiveness.
Mao Zedong once said that an army without culture is a stupid army, and a stupid army cannot defeat the enemy. This sentence applies equally in the company. A company without culture is a stupid company, and a stupid company cannot win in the face of fierce competition in the industry. To do a good job in corporate culture, Mr. Liu has also begun to strengthen the salary and benefits of employees, so that employees can actively serve the company, while also ensuring the interests of employees and achieve a win-win situation. Therefore, the problem of talent is quickly solved.
The method is always more difficult than it is. In the face of difficulties, President Liu never evaded and did not back down, always firmly believe that people will be able to win the day!
Shanxi Happy Growth Trading Co., Ltd.
Human potential is an incalculable deposit, just waiting for us to dig
Everyone's success is not accidental. I can make today's achievements. Liu has paid a lot.
Looking back on the experience of childhood, Liu’s biggest feeling is that although it was poor at the time, life was really rich and happy. When I was a child, family conditions were not good. When children of the same age only knew to watch cartoons and play with toys, Liu began selling ice lolly to subsidize the family. When I was 16 or 17 years old, I was selling firecrackers with my friends during the Chinese New Year. I was on the street and the income was very rich. The money I earned was used to pay tuition for my two sisters. Although the weather was cold at the time, Liu’s heart was very warm. In the twinkling of an eye, the generals of Liu were seen by the teachers of the school. Soon, Liu was elected as the president of the student union. As the president of the student union, Mr. Liu often organizes students to participate in some activities, including some commercial activities, so that Liu, who is still a student, has a small income, and he has set up a business for Liu, who has always loved to do business since childhood. Foundation.
Doing the right thing is more important than doing things right.
Some people brush their circle of friends for entertainment, and some people brush their friends circle to kill time, while Liu’s brushing friends circle has brushed out the business opportunities of the mother and baby industry. Talking about the maternal and child industry, Liu was very excited. When I discovered this industry, I found that the foundation of the maternal and child industry was very solid. This industry is also very sunny, and I feel very passionate about my work. After entering this industry, I found that the maternal and child industry is a big industry, but it is a small circle. Since I entered this circle, I have met many new friends and new partners, including Mr. Cao, who has a "mother and baby business situation". I have always been very supportive of us. We must make friends from all over the world, make friends first, and do business. I am particularly optimistic about the future of the maternal and child circle, so I am willing to do it well in this industry for a long time and seriously.
To be a product, focus on one product. Since the establishment of the company, Liu has never changed. Since he has identified a road, he will not hesitate to go on.
Quick question
1. Are you satisfied with your current status?
General Liu: Not very satisfied.
2. What is the least willing to waste time? What is the most willing to waste time?
General Liu: Trivial things; exercise, tea chat, thought communication and the like.
3. A book or movie that has the most impact on you?
General Liu: The Ordinary World.
4. As far as the maternal and child industry is concerned, what do you think is the most successful decision you have made?
Mr. Liu: Join the maternal and child industry.
5. Which of your peers do you think is the most worth learning? What is worth learning about him?
General Liu: Taiyuan Li Zhiheng Li Zong: storefront display.
6. What characteristics do you value most about your friends?
General Liu: Honesty, punctuality.
7. What do you think is the most important quality of success?
General Liu: Persevere.
8. Please give a score to the status quo of the maternal and child industry? (out of 100 points)
General Liu: 50 points.
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