A large part of the current market has created a theme park by combining regional culture or introducing foreign culture. The theme park management is designed with a cultural subject as the central content, with amusement and viewing projects as the main body, and a place for people to entertain and entertain. The theme is clear and the characteristics are distinct. A mimetic landscape that gives visitors a special memory. United States Disneyland first opened up this form and move with the development of theme parks around the world. Shenzhen Jinxiu Zhonghua, which was founded in 1989 in China, has created a small people's theme park that brings together China's scenic spots and traditional characteristics. This marks the birth of the theme park in China and has become a successful case. In the central cities where modernization has developed to a certain extent, people are beginning to get tired of the hustle and bustle of the city. In order to return to nature and relieve stress, people begin to walk towards the embrace of nature. Therefore, an ecological paradise with an ecological theme has been developed. The ecological paradise allows the exhausted people to experience the vastness of nature's original ecology, while at the same time creating some natural leisure and entertainment projects. In this way, people and nature are in harmony, so that people can release their own pressure through the beautiful natural environment.
First, to create a historical and cultural theme, such as the Qingming Shangheyuan is a large-scale Song Dynasty folk customs amusement park in which the Song Dynasty's famous paintings in the Song Dynasty, 5 Qingming Shanghe, and the blueprints are in accordance with the ratio of 1:1 . Qingming Shangheyuan set a ticket income of more than 3 million yuan in just two months after the opening of the park.
Second, the introduction of foreign cultural themes, such as the Chongqing Caribbean Sea World with the theme of Caribbean culture, the water park on June 10, 2009, set sail, will create a precedent for China's water theme park. There are some thrilling large-scale water recreations in the theme atmosphere, such as a large number of large-scale products such as the slopes, giving visitors a new experience.
Third, performance planning a theme, such as large-scale performance of real landscape of Guilin "Impression" is a beautiful scenic Lijiang River Third Sister Liu Song Wei core project, he served as the general director Zhang Yimou, which lasted three and a half as a complete system. It is a combination of the landscape of the Lancang River, the culture of Guangxi ethnic minorities and the creation of Chinese elite artists. It is the first new concept of landscape performance in China.
The water park management attracts a wide range of tourists through such strategies, and enhances the popularity of its own amusement brand, adding to the success of its park. In addition, it is the four-dimensional integration of the food, accommodation, travel and tourism of the park. It provides a full range of services and convenience for tourists. It is also a major strategy for the operation of the park.
IV. Radiation Market Expansion Business Fields Some large group companies are slowly expanding their markets to other business areas while operating a paradise, which is the Strategy of Diversification. This is also a major trend in international and domestic park operations. Diversified management means that enterprises should increase the categories and varieties of products or businesses as much as possible, and produce and operate a wide variety of products or businesses across industries , expand the scope of production and operation of the enterprise and market scope, give full play to the company's specialties, and make full use of the various enterprises. Resources, improve operational efficiency, and ensure long-term survival and development of enterprises.
Some typical cases in China are to develop the paradise, drive the popularity of the surrounding market, and get involved in the real estate industry. Because amusement is established in a certain area and forms a certain scale of tourism resources, the surrounding market is active and becomes a development area of ​​a certain city, so it is a wise choice to develop real estate in this area. Due to the increase in the popularity of the surrounding area, the development of the restaurant business has gone with the flow and continues to radiate from the center of the park. Travel agencies, including the travel agency industry, can be born. By expanding their business areas, companies enhance their market competitiveness, reduce their risk rate in a single industry, and maintain the vitality of their markets. The famous OCT OCT Group Corporation in the development of tourism bred OCT real estate, OCT Hotel, OCT Asia, and Konka Splendid China, Window of the World, Happy Valley, Portofino, town of Interlaken OCT Hotel, Venice hotels, city inns and many other famous companies and brands that are familiar to people.
Fifth, create a reasonable park business model according to regional conditions. The most important thing in the operation of the park is popularity, how to attract local tourists and even distant tourists. In addition to the clear theme of the image , it is necessary to formulate business strategies according to local conditions during daily operations. The most likely to attract tourists with potential spending power.
“From having a place to play, to being able to play betterâ€, water park operators need to consider the needs of customers to carry out reasonable and novel design planning operations.
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