In addition to the fact that there are no Chinese furniture companies in the World Cup, almost all of the eye-catching advertising positions now have brand advertisements for furniture companies. Furniture advertisements are often seen in CCTV's gold advertising hours, hot TV dramas, and high-speed rail station waiting rooms, station platforms, subways, airports, and highwayside billboards. Even on the streets of third- and fourth-tier cities, there are many large billboards for furniture companies that attract the attention of passers-by.
At first glance, the Chinese furniture industry seems to be booming. Looking at the financial statements of listed furniture companies, most of their performance growth is still considerable. The overall profitability shows that the development of this industry is healthy and upward, not the false prosperity of face-to-face life.
Opinions 未æ¥The future profit of the furniture industry mainly comes from brand value (Source Network)
Consumption upgrade home first
China is currently in the initial stage of consumption upgrading. China is gradually getting rid of the primary development stage of manufacturing and entering the middle and high-level development stage of service and high-end manufacturing. In this process of development and evolution, it is inevitable that labor is reduced, labor prices are rising, and high-end consumption is expanding. A lot of data confirm that China is on the path of development that developed countries have gone through.
With the upgrading of consumption, it is obviously a special concern for the upgrade of the “living space†in the four basic needs of eating, drinking and living. At present, the integration trend between the furniture industry and the big home industry is very obvious. Among the various needs related to housing, each production company finds that consumers tend to solve the problem in one-stop and centralized.
Therefore, the integration of upstream and downstream enterprises has become a hot topic in the home furnishing industry. The latest trend is that a company will solve all the problems related to housing, which is the so-called self-installation business, one-stop completion of soft and hard clothing. The emergence of this new type of consumption is also the most obvious feature of the upgrade of household consumption: people want to live comfortably, live beautifully, and want to enjoy more convenient services in the process of realizing these two needs. Living is inevitable, just need, consumption upgrade, home first.
Brand advertising seizes air superiority
It is the great potential of the consumption upgrade of the living space. Of course, the transparent financial data of listed furniture companies have repeatedly stated that consumers are willing to invest in living space. Since the furniture industry has a listed company, the business data is no longer a fog, guessing, and arguing, there will be no so-called industry secrets.
Consumers have invested in the upgrade of the overall home space, making the company that has made customized production and services have achieved unprecedented development. The various sectors of the furniture industry have seen the fundamentals of this industry, so they have made efforts to build their brands and compete for the air superiority of the furniture industry. Brand advertising is to plant a seed in the minds of consumers. When he has consumer demand, the first one thinks about it. This is the value of the brand. In modern business warfare, brand warfare must be won. Just like modern warfare, only the army and no air force are not wars but massacres.
In the sky of the furniture industry, there are not many decent brands, it is a good time to compete for this sky. Many furniture companies have increased their funds after listing, and they are more qualified to launch large-scale brand air battles. Combining the traditional channels to sell power, the ambition of becoming the dominant player in the industry is undoubtedly exposed.
The future profit of the furniture industry is mainly derived from the brand value.
In the past, Chinese furniture companies could rely on large-scale manufacturing to obtain manufacturing benefits through cheap labor and low environmental costs. This development model is entering a dead end. Unfortunately, many people don't quite understand the direction of such industries, or do not want to see such industry trends. They always feel that with the population of China, low-end furniture manufacturing will not have no way to go.
In economically developed countries, even the furniture manufacturing industry cannot afford to sacrifice the environment and reduce the remuneration of workers and the health of workers. At the same time, in developed countries, small and medium-sized enterprises in the furniture industry may not be able to create high-end brands and obtain high-return brand profits. In any case, the future small and medium-sized furniture enterprises will no longer be the image of ignoring the working environment and low pay.
In the future, whether it is a small or medium-sized furniture enterprise or a large-scale furniture enterprise, its main source of profit will come from its brand value. In this sense, many companies are now desperately fighting for brands, and some even take out most of the profits for brand promotion, and desperately squeeze into the first square to get more living space.
Looking at the ubiquitous furniture advertisements, it shows the ambition of furniture companies. It is not an exaggeration to say that the moment is the peak period of brand building of Chinese furniture companies. The future is in the hands of today, and today we need to pave the way for tomorrow. After the climax of brand building, the market will form a new pattern – it will control the big pattern that will be difficult to shake in the next few decades.
(Source: First Furniture Network)
1.The thickened bowl is waterproof and oil-proof to ensure that it is watertight for 72 hours. Ideal for everyday use, family gatherings, outdoor picnics, travel. Can also pack food, it is a good takeaway food container, and perfect for refrigerator fresh.
2.Microwave and Freeze safe: Our bowls are safe for hot and cold foods alike. They can be safely stored in the microwave, or even in the refrigerator. Pre-prepared bowls, portion control, healthy nutritious meals and take-out meals are super convenient.
3.Oil resistant and durable: These boxes have a polyester coated interior designed to prevent sauce or oil soaking. The transparent lid gives a clear view of the delicious food inside.
4.Easy to use: Our disposable cartons can be used directly without assembly and are readily available.
Simple and clear design: The cowhide carton has a high transparent plastic lid, so that you can clearly see the delicious food inside, but also prevent the food deformation, easy to pack and carry.
5.Multiple uses: Not only suitable for filling rolls, but also bread, biscuits, sandwiches, sushi, fruit salad and other food. Our disposable boxes with clear LIDS can also be used for picnics, gift-giving and various occasions.
Kraft Paper Sushi Container,Biodegradable Bowl,Kraft Paper Sushi Tray,Kraft Paper Food Containers
EVER GREEN(ZHEJIANG)NEW MATERIAL CO., LTD / KUNSHAN GREENPACK CO.,LTD , https://www.zjchangjingpack.com