Commodity packaging and mass life

Since commodity packaging began to appear in commodity packaging, it quietly entered people's lives. It should be said that commodity packaging is the product of the common development of human material civilization and spiritual civilization. With the improvement of people’s living standards, it increasingly reflects its important value and changes its functional focus. In other words, in addition to protecting the goods, facilitating transportation and storage, it is more important to promote the sales of goods and satisfy people's aesthetic psychological needs. Therefore, the first major function of commodity packaging is to promote sales. Only by promoting sales, product manufacturers and businesses can we find our own market. In order to more clearly understand the function, role and purpose of commodity packaging, we need to examine the relationship between commodity packaging and popular life, and allow us to go further into packaging, into the market, and into packaging design. The relationship between product packaging and the public's life, that is, how does it facilitate people's lives? How to beautify people's lives and satisfy people's spiritual needs? How did it activate the market and invigorate the economy? How has it promoted economic and social development and promoted the construction of material and spiritual civilization? Only by understanding these things can we clearly understand how important it is to package people's lives. First, how is commodity packaging convenient for people to live in the oceans of our lives? When we randomly pick a few waves, it is not difficult to find how commodity packaging facilitates people's lives. Phenomenon 1: In terms of daily necessities, it is the closest product to people's daily life. It is inseparable from the three meals a day. When these goods come into the home from the market, they all have packages. If they are not packaged, they are inconvenient. It is also inconvenient to place sales in stores. Phenomenon 2: In terms of food, clothing, living and shelter, this has a closer relationship with people's lives. When you walk from the food market, you have meat, noodles, and vegetables. There are packaging packages for both large and small, even if it is the simplest plastic bag, it is also a kind of packaging; the clothes you wear need to be mentioned. Even the houses that are to be housed have to be decorated; the lines and cars also need to beautify and decorate. Phenomenon three: look at the mall, as large as a few thousand dollars a piece of electrical appliances, as small as a watch, a bottle of cosmetics, there is no such as without packaging; especially food, it is rich and colorful; the most common smoke, Wine, packaging more beautiful. Second, how commodity packaging beautifies people's lives and satisfies people's spiritual needs. The beautification of commodity packaging is in fact "embellishing" people's lives. In the shopping mall, from the counter to the display of shelves, from food to cosmetics, people can give a beautiful decorative and beautiful pleasure. The most obvious manifestations are children's products and women's products. These freely-applicable products are generally of high aesthetic value. Some of them are simply works of art and have endless finishes. From different occasions, different environments, different seasons, different directions, approaching people's lives, beautifying people's lives, it also adds endless fun to people's lives, and it also satisfies people's spiritual needs. In people's lives, there are generally three realm requirements: the first is to meet the basic needs of people to eat and dress; the second is to meet the spiritual needs of people after their food and clothing; the third is to go beyond this material and the spirit of another ecstasy Relieved demand is also a supreme state of people’s aloofness and indifferent to Zhiyuan. But more realistic is this spiritual demand. The improvement of the standards of people's needs and the improvement of the entire national culture is bound to sublimate on the scale of people's aesthetic standards. Therefore, the pursuit of everything that pleases consumers, satisfies consumer aesthetics, loves beauty and yearning for beauty is accelerating. In order to cater to and satisfy people's psychological needs of this beauty, manufacturers and merchants are also creating a more beautiful image in the packaging of goods, allowing consumers to fall in love at first sight, to leave, to yearn to appreciate, to put it down, to Ultimately achieve the psychological satisfaction of such an ultimate goal. The packaging value of this commodity has been truly realized. For example, Wen Xin's irritated and unwitting child's carelessness is a study of the habits and preferences of consumers. First of all, as far as the product itself is concerned, how to establish its aesthetic orientation is crucial. From an aesthetic point of view, the beauty of goods should include these aspects: First, the shape of the goods should be beautiful; second, it should have practical and convenient functions; and third, it should have a beautiful and pleasing image. The so-called self-shape is best reflected in children's foods, especially children's sweets, cakes, biscuits, etc., not only externally packaged, but also the internal shape is very beautiful, some like animals, some like fruits, some like toys , And also with a variety of good patterns of modeling, so that children can not help but exhilarated. Convenient and practical functional products, which can be seen everywhere in many household products, are everywhere, and the packaging of many products also has a certain extension of practical value. Moreover, the pleasing beauty image is the ultimate goal of any kind of commodity packaging, especially cosmetic packaging, and some cigarette and wine packaging are more like an artwork. The beauty of these products not only beautifies people's lives, but also mainly satisfies people's aesthetic needs. Second, from the perspective of consumers, commodity packaging itself needs to meet the aesthetic needs of consumers at different levels. For different levels of consumers, the taste of the beauty of the packaging of goods will produce a wide range of differences, so the need for manufacturers, especially those engaged in market planning, especially packaging designers to seriously study and analyze, treat differently. In the orientation of commodity packaging, the intellectuals have a strong cultural flavor; children are mostly lively and naive; young people are mostly romantic and fanatical; middle-aged people are more splendid and pragmatic; Concentrated by simple, dignified odor; women are more imaginary and fragrant of rose odor... In short, different people have their own different interests, if these hobbies are thoroughly studied, a product is cut into the market positioning and cutting into the previous product The concept of positioning is extremely important. 3. How commodity packaging has activated the market and invigorated the economy According to a formula provided by the international community, good product packaging can increase sales of 15-20% of a product. This is a manifestation of the value of a good product package. The reason why a good product is packaged is that it can activate the market and invigorate the economy. The main reason is its own promotion. With this kind of sales promotion, of course, the market is also active; when the market is activated, it naturally stimulates the economy. However, there are still many people who do not see its value in the role of this kind of commodity packaging. In particular, entrepreneurs of some companies do not realize this. This is very bad. Often result in first-class products, third-rate packaging, the final result will make them lose a lot. With the active market economy and the competition of commodities, people must establish the sense of the times that the commodity packaging is the advertising of the company, the image of the enterprise, and the wealth of the enterprise. Only in this way can it truly reflect its own value and develop the enterprise. The prosperity of commodities, the active market, and the economic prosperity have played an important role. 4. How commodity packaging promotes economic and social development and promotes the construction of material civilization and spiritual civilization. If we speak from a broader and broader perspective, its positive role can ultimately achieve the promotion of a country’s economic and social development. Promote the construction of material and spiritual civilization. With the maturation of the market economy and the fierce competition in many types of commodities in the market economy, it is even more necessary to call for packaging designers to do a good job of “dressing” them and promote sales. Naturally, commodity packaging will also be a very prosperous era with the abundance of commodities. It will not only promote economic and social development, but also promote the coordinated development of the entire material civilization and spiritual civilization, and add new life to enrich people's lives. Brilliance, new fun. In short, the relationship between commodity packaging and popular life, from the original protection of the original commodity, to facilitate sales to today, in addition to protection and convenience, the more important is to facilitate consumers, service consumers and meet consumers, and ultimately win the maximum consumer ownership Promote the active market, promote the development of society, and promote the development of the entire productive forces. From this, it can be seen how important and how close it is to the lives of the general public. Therefore, commodity packaging should attract the attention of all of us, and entrepreneurs, businesses, and packaging designers must pay more attention.