On June 21st, Chengwai Cheng International Home Furnishing Hall will officially open its doors with a grand ceremony. Located on the eastern side of the Chengwaicheng Headquarters, the International Pavilion spans an impressive 50,000 square meters. Designed as a premium destination for European and American-style home furnishings, it brings together renowned high-end brands such as Klass Home, West Italy, Lafayette, and Huamei Faro. The space showcases a variety of international interior styles, including American, French, Nordic, Italian, and Spanish, offering a comprehensive experience for discerning customers.
Fang Yanpeng, Executive Deputy General Manager of Chengwai International Home Furnishing Center, emphasized that European-style furniture has long been a favorite among consumers due to its elegant design, use of premium materials, and rich cultural heritage. "European and American style furniture has always held a significant position in the home market," he said. "Based on growing demand, Chengwai Chengjia Plaza has undergone a major transformation, collaborating with Huari Group to create the first large-scale sales market dedicated to professionally managing high-end European and American home furnishings."
The International Pavilion aims to be more than just a retail space—it’s a blend of home, culture, art, and fashion. The design concept integrates Eastern and Western cultural elements, with the first to fourth floors each representing different historical themes: Aegean Civilization, Roman Republic, Ionic, and Renaissance. The venue also offers a range of services, including quality assurance, delivery and installation, personal shopping guides, parking assistance, advance payment options, eco-friendly products, no-questions-asked returns, and exclusive member benefits.
Fang added that even more detailed services are being developed. The International Pavilion will also strengthen collaboration with designers and artists, hosting events such as art exhibitions, cultural salons, and high-end summits regularly.
To celebrate the opening, from June 21st to 29th, the International Pavilion will run a 9-day “Reciprocal Quintet†promotion. During this time, all products will be available at a 20% discount. Customers can follow the official WeChat account “Chengwai Cheng International Home Furnishing Hall†and share the event to participate.
Additionally, on June 21st, 22nd, 28th, and 29th, the president’s signing event will take place, offering a 20% discount on transaction prices and a cash rebate of 800 yuan. Participants who follow the WeChat account and forward the event information will be eligible for a lucky draw, where winners can randomly win any piece of furniture. Each merchant will also feature at least one exclusive product, and there will be a reserve auction without a minimum price. Customers can also join in the sweepstakes for a chance to win amazing prizes.
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