In many people's minds, original consumables are seen as high quality, while non-original ones are considered cheap. This perception has led to confusion among consumers when choosing between original and compatible products. The question of which one to choose often sparks different opinions.
When office supplies first emerged in China, local manufacturers aimed to build a strong brand image by honestly producing their own products. However, with the rapid growth of free trade and the influx of original consumables, the domestic market faced significant challenges. To survive, some companies began to label their products as "original" without truly supporting their own brand identity.
This trend has created a situation where original consumables, despite their higher price, remain highly popular, while domestically developed alternatives struggle to gain traction. As a result, many companies have abandoned their own brands, opting instead to ride on the reputation of foreign labels. But relying on someone else’s brand is not a sustainable strategy, and it often leads to failure in the long run.
Domestic consumable products are not necessarily inferior in terms of research and development or marketing. However, they still face difficulties in competing with original brands. Some may argue that it’s about technology, but even with good quality, consumer trust is hard to earn. That said, there are many domestic products that match or even surpass original consumables in quality. So why does this gap still exist?
One reason lies in consumer psychology. When people buy expensive equipment like a printer, they tend to believe that original consumables are the best match. There's a common belief that higher prices mean better quality. Additionally, merchants often emphasize that using original consumables comes with warranty support, further reinforcing this preference.
Another factor is the pressure on domestic companies to compete through price wars. Lowering prices often means cutting corners on materials and production quality, which can harm the product’s technical value and erode consumer trust over time. Moreover, many domestic products lack comprehensive after-sales service, making original consumables more appealing in terms of reliability and support.
From these points, it’s clear why original consumables remain so popular. It’s also why some companies shift their strategies, adopting the "original" label to gain market share. But without a solid brand identity, this approach is short-lived. For the future of domestic consumables, building a strong brand and focusing on innovation are essential steps.
As a consumer, it’s important to make informed decisions based on your specific needs. Consulting professionals or comparing options can help avoid unnecessary expenses. You can also request a free copy of the Klipp catalog for expert printing solutions tailored to your requirements. Making smart choices ensures you get the most value from your purchases without falling into the trap of blind buying.
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