On June 21st, Chengwai Cheng International Home Furnishing Hall is set to unveil its grand opening. The newly launched International Pavilion, located on the eastern side of Chengwaicheng Headquarters, spans an impressive 50,000 square meters. Positioned as a premium destination, it focuses on "European and American styles" and aims to lead the high-end home furnishings market. The pavilion showcases renowned brands such as Klass Home, West Italy, Lafayette, and Huamei Faro, offering a wide range of international home styles, including American, French, Nordic, Italian, and Spanish.
Fang Yanpeng, Executive Deputy General Manager of Chengwai International Home Furnishing Center, emphasized that European-style furniture has always been highly favored by consumers for its elegant designs, use of premium wood, and rich historical background. He noted that European and American styles have long held a significant position in the home furnishings market. In response to growing demand, Chengwai Chengjia Plaza has undertaken a major transformation, partnering with Huari Group to establish the first large-scale sales market dedicated to professionally managing high-end European and American home furnishings.
The International Pavilion is designed not just as a retail space, but as a cultural and artistic experience. It integrates home design, culture, art, and fashion. The interior features the VIA system, guidance system, and decoration that reflect the harmonious blend of Eastern and Western cultures. The four floors are divided into four thematic zones: Aegean Civilization, Roman Republic, Ionic, and Renaissance, each representing different periods of European history, art development, and home culture evolution.
In terms of customer service, the pavilion offers a comprehensive range of support, including quality assurance, delivery and installation, full-time shopping guides, parking services, prepayment options, eco-friendly materials, no-questions-asked returns, and exclusive member benefits. Fang Yanpeng added that more detailed services are currently being developed to enhance the consumer experience further.
Additionally, the International Pavilion will strengthen collaboration with industry professionals, focusing on designer consultations and art exhibitions. Regular events such as art shows, cultural salons, and high-end summits will be organized to enrich the visitor experience.
To celebrate the opening, from June 21 to June 29, the International Pavilion will host a 9-day event called “Reciprocal Quintet,†offering special promotions. During this time, all products will be available at a 20% discount. Consumers can follow the official WeChat account of “Chengwai Cheng International Home Furnishing Hall†and share the event details to participate.
On June 21, 22, 28, and 29, president signing events will take place, where customers can enjoy a 20% discount on transactions and receive a cashback of 800 yuan. By following the WeChat public account and sharing the event, participants can enter a lucky draw to win any piece of furniture. Each merchant will also feature at least one exclusive product, and the pavilion will host a reserve auction without a minimum price. Additional sweepstakes will be available for visitors to join.
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