As one of the world's three major furniture representatives, China's Ming style furniture has been brilliant for some time. British furniture master Chippendale has designed a lot of furniture with oriental flavors. In Europe, furniture and home furnishings with oriental flavors are very popular for a while, but this popularity has become history.
Since the beginning of the 21st century, with the rapid development of China's economic level, traditional Chinese furniture materials - huanghuali, rosewood, have been speculative. In 2004, the price of Hainan huanghuali wood was 80,000 yuan and 1 ton, and rosewood was 200,000 yuan and one ton. Today, in just a few years, Hainan Huanghuali has been fired at a price of 20 million yuan per ton. Although the rosewood is not so outrageous, it has reached a historical high of 80-100,000 tons per ton. The furniture made of huanghuali has become a high price. It is very expensive in the eyes of the Chinese people. It belongs to the state of pricelessness; the rosewood furniture is gradually drifting away with the high price of raw materials. In the traditional Ming and Qing furniture, the last material, the rosewood, is the best material that can be seen in the modern Chinese furniture market. A set of red rosewood furniture is hundreds of thousands of millions, and seems to have become synonymous with luxury furniture.
However, in the past few decades, has our mahogany furniture become a world-class luxury? No! Why can't our mahogany furniture become a world-class luxury? With this question, we visited many people in the industry, economists, and luxury goods experts. Experts point out that world-class luxury goods must belong to the "world" rather than just China. That is to say, it serves the high-end consumers of all countries in the world, and has a relatively fixed share of consumers and consumption in the world. For example, Rolls-Royce, Patek Philippe, Lafite Wine, Hermes, etc., these brands can find its consumer groups in more than 80% of developed countries around the world. At present, the consumer groups of Chinese mahogany furniture are all domestic, not the whole world. Even if you leave the world, it will not be recognized by mainstream consumers. Lacking the world's influence, market share and consumer base, mahogany furniture is always a small luxury, not a world-class luxury lobby.
Global influence, global market share, global consumer reputation, these three conditions are essential for becoming a world-class luxury. By this standard, it is almost impossible for Chinese mahogany furniture to become a world-class luxury. Exquisite craftsmanship and precious materials are the basic characteristics of luxury goods. On the surface, our mahogany furniture seems to have the cost of precious materials. In fact, the value of this material has not been recognized by mainstream society other than China. Only the Chinese use the mahogany to make furniture in the world. People in other countries do not recognize mahogany at all. Of course, they will not take hundreds of millions to buy a huanghuali chair. In recent years, the domestic mahogany furniture industry has adopted a large number of computerized carvings (commonly known as "machine carving"), which has fundamentally blocked the door to becoming a world-class luxury. Every piece of art is an artist's creation in a time, and the individual's thoughts and emotions condensed are irreproducible. Uniqueness is the most fundamental feature of art and the life value of art. There is no doubt that luxury goods belong to the category of art. Every luxury item should be a work of soul. The uniqueness of handcrafted luxury goods is an element of its ability to add value at a geometric level. At this level, the best things produced by the machine, the best materials can not be a luxury.
Mahogany furniture is so expensive that it can't be called a luxury, so what furniture can become a world-class luxury? We can imagine that a Chinese businessman sitting on a French Baroque chair, smoking a Cuban cigar and enjoying the sunshine of Toscana, is a beautiful enjoyment. But the Europeans sitting on a Chinese rosewood furniture, drinking Chinese Maotai, sleep in Beijing Courtyard courtyard, it is difficult to give the world an extravagant sense of identity. Undoubtedly Baroque furniture is a gene with world-class luxury.
As the top material for European Baroque furniture, teak is the first choice for Europeans! 400 years ago, the Dutch East India Company landed on Java Island, and a large part of it was to plunder the teak resources there. The Dutch are known as "the European sea coachman" and the Netherlands is one of the strongest countries in Europe for a long period of time. Sea coachmen need a lot of teak to make a sea-horse---sailing, because the boat made of teak can resist insects, seawater and durability. China has discovered and used teak to make seagoing ships in the early years of Yongle in the early Ming Dynasty. At that time, the world's largest treasure ship, Zheng He Bao Ship, was made of teak wood. The Dutch have long monopolized the teak resources. In Europe, teak is only used to make royal furniture, and ordinary nobles can only hope to sigh. It is like the emperor in the Forbidden City is using rosewood, and the warmth of a large office can only be used with firewood furniture. So in Europe, real old teak furniture is rare and can only be seen in the palace. In the eyes of Europeans and Americans, teak is like a rosewood in the minds of Chinese people. It belongs to the sacred category and can be enjoyed by ordinary European civilians. That's why so many luxury cars, only the Queen's Queen's mount - Rolls-Royce can use the full teak wood to make the interior.
Now, the British brand Settwina () STVILLA has entered the Chinese market. The founder of the company, Mr. James H. Bernie, was once a British soldier guarding Java Island. In 1999, Mr. James began to revitalize the brand and established his own handmade factory in Indonesia, the origin of teak. As a company that has inherited 400 years of hand-carved history, the old-fashioned luxury of teak furniture has begun to revive in his hands.
As a world-class luxury furniture, teak furniture has a wide global recognition, coupled with the traditional practice of using all European classical furniture - all handmade, carved, teak furniture as a world-class luxury on the luxury list Just around the corner.
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