2011 is a severe test for China's economy. The price index continues to rise, inflationary pressures continue to increase, SMEs are struggling to survive, export trade is severely hampered, and the employment situation is not optimistic... Under such circumstances, the government introduced monetary policy adjustments, increased housing construction, and housing purchase restrictions. These policies not only affected the real estate industry, but also affected the pan-home industry in the real estate downstream industry. Some experts predict that in the next year and a half, the furniture industry will encounter an economic "cold winter", and the marketing channels of the furniture industry will undergo revolutionary changes. Under the uncertain economic environment, what is the operation status of traditional home stores? How can consumers buy affordable money in such an economic situation? With these questions, the author interviewed Chengdu Jiufeng International Home Furnishings, The current situation of market consumption has been analyzed in depth.
"I have long been optimistic about this set of sofas. Now it is just a big price reduction, so I bought it quickly. It’s really cheap." Ms. Wu, who is buying furniture on the Gis sofa, said. Affected by the seasons and the weather, every November and December, the furniture industry has basically entered the off-season of sales, and furniture stores often show a bleak picture of people. This year, because Jiufeng Home and the major furniture manufacturers launched a variety of large-scale preferential promotions early, many consumers waited for the opportunity to move, so that the entire Jiufeng home market customers gathered, the off-season is not weak.
At the end of the year, increase sales promotion
At the end of the year, the author learned from Jiufeng home high-end furniture stores that compared with the usual, the major furniture merchants launched the promotion activities at this stage this year is the biggest, and hope to promote the sales in the off-season. Mitigating dealers is affected by state regulation policies. The famous furniture brands Louis Era, Gis Sofa, Fengqingju, Mubaomeijia, Xiaoyue Lehman Furniture have launched a promotion to ensure the lowest price in the whole year, adopting the principle of limiting the highest price, unifying the discount, and rebing according to the total purchase amount. At the same time, manufacturers, shopping malls and dealers linked to maintain the price system to ensure that the price of the furniture bought by Jiufeng wherever consumers are located is the lowest price of the year.
Experts pointed out that in this era of rational consumption, on the basis of ensuring the quality of products and other ancillary services, the price of the product is the ultimate magic weapon for the actual sales of the product. To let consumers buy your account, it is necessary to reduce the intermediate links. Discrimination, the real benefit to consumers.
Various forms of promotion
In the interview, the author also found that in addition to the simple discount and price reduction methods in the past, many furniture manufacturers also launched a variety of promotional activities such as limited time draws, double points, group purchases, etc., which not only attracted consumers but also gathered quite large. The popularity, these dazzling promotions, hangs on the appetite of consumers. For mass consumers and netizens who are about to “hand outâ€: the truth is the last word. Don’t be misled by the “low discount†on the surface, calculate the actual price, compare the added value of the product, and make the purchase decision.
Buying furniture in the off-season is a smart choice
Promoting promotions in the off-season is an effective means of increasing the traffic of store visitors. Some savvy customers like to seize this opportunity to purchase products of good quality and low price. Mr. Zhang, who just bought the furniture, said to the author: "If the price is much cheaper, the product quality and sales service can be guaranteed, why not?" Mr. Zhang gave the author an account, he bought Huahe Furniture, originally more than 9,000, and now only spend more than 7,000, only this piece of furniture saved nearly 2,000 yuan.
In fact, like Mr. Zhang, many consumers will “target†the appropriate furniture styles in advance, and then pay attention to the information of the major home stores. Once the store launches the preferential policy, they will immediately buy the same item, but less Spend a lot of money, buying furniture in the off-season is a very wise choice.
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