Superior Chen Haoran: Designed to be thoughtful

优越豪庭家具有限公司 总裁陈浩然

Chen Haoran, President of Superior Haoting Furniture Co., Ltd.


[Reporter]: What do you think of the relationship between home and users in Superior Europe?


[Chen Haoran]: Our business develops to both ends: one is to develop products with innovative ideas and guide users to change their lives; the other is to listen to the voice of users and to create the requirements of users; we are designers, we are still users. friend. This is the creed of the European Home Experience Center.


[Reporter]: What was the original intention of setting up the European Home Experience Center?


[Chen Haoran]: Today's consumer society provides a large amount of material needs. We have moved away from the age of material scarcity, houses are getting bigger and bigger, and furniture is getting more and more, but has our quality of life been greatly improved? Are we really satisfied with our home? The European Home Experience Center provides a platform for communicating users and designers to help users rethink what they should be.


[Reporter]: What kind of change does the superior company hope to promote?


[Chen Haoran]: In the past, the business model of furniture companies often pursued “good sales” and “cost-effective”, and what we are pursuing is the value and feeling of users, guided by the satisfaction of users, we hope to promote business. The pattern changes and is promoted in the future, which is what we hope to do for the furniture industry.


[Reporter]: What is the most prominent feature of the European Home Experience Center?


[Chen Haoran]: This is a place where you can retreat to the impetuous and return to silence. I think this is the biggest difference from other home experience centers. Walk into our experience center, chat with tea at Otea, slow down, talk to the designer, and think about what kind of home you need. Tea culture is a carrier to return to silence.


[Reporter]: What kind of experience can users get in the home experience center in Europe?


[Chen Haoran]: We launched the concept of “O Experience”, which aims to emphasize the meaning of life from the heart. The experience center naturally focuses on the “experience”. Here we can not only experience all our home products, but also get the advice of the designers. We have an innovation, that is, in the OM, some people are invited to hold home and life lectures, play videos, and bear Establish a connection with the community and convey the concept of slow life and quality life. This has never been seen in previous home experience centers.


[Reporter]: What is the design concept of the European Home Experience Center?


[Chen Haoran]: "Design is simple, considerate in the heart" is the philosophy that Europe has always adhered to. Simplicity is not the same as simplicity. It contains an understanding of life. In addition, we also highlight local characteristics, such as in the dialect of Shunde, the saying of "meal" has been used until now. It carries the characteristics of Shunde's food culture and the hospitality of Shunde people. In the “dining” restaurant, our staff and guests can taste the traditional and modern food culture from Shunde.

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