Peng Huan, General Manager of Emperor Standard Home
2012 Emperor Standard strives to create a "new image, new strategy, new service"
[Reporter]: Hello Peng! First of all, congratulations on your success today. In 2012, Emperor Biao proposed the theme of “new strategy, new image, new serviceâ€. Everyone knows that in order to create a new image, Emperor Standards has specially signed a small birthday Huang Xiaoming, which can be said to be very successful, and the image of the imperial standard has been raised to an unprecedented height. The new strategy and new services specifically refer to What are you?
[Peng Huan]: The Emperor will implement the pipelines and channels outside the original market. At the earliest, it only relied on the direct sales of the storefront. Now, we are looking for the second, third and fourth channels, and put forward the strategic things for the dealers. For example, the promotion of e-commerce, many dealers have thought about it, and have tried it, but the profits brought by it are not very large, and the response is relatively slow. In 2012, the company will concentrate on the integration of all the advantages, and establish unified promotion costs and unified marketing measures. Now we have co-ordinated it, and many things we operate in a coordinated manner, let dealers join. Therefore, in the field of e-commerce, dealers only do three things: first, promote advertising with us in the storefront; second, do terminal services, on-site service, sub-regionalization, which market do you lead our brand? In which area is responsible for e-commerce sales products end customer service; third, distribution, there are two models of online sales, physical stores, companies and businesses have conflicts, we now consider it as a market possession tool to compare It is easy to handle.
[Reporter]: Is e-commerce now started?
[Peng Huan]: Started, the mall officially launched on March 15th.
[Reporter]: Can you reveal the goals of the emperor in e-commerce? How much sales will be in a year?
[Peng Huan]: In terms of e-commerce, the goal of 50 million is planned throughout the year.
[Reporter]: What are the requirements for dealers in 2012?
[Peng Huan]: 2012 is the focus of dealers' attention. They pay more attention to services and promotion measures in addition to products. We implement membership in the standard, and our membership system also implements VIP management. This VIP is in 2012. In this difficult market, customers who have lost confidence in 2011, without the support of manufacturers, our company has to stand up and consider the issue of this sector for the dealers, such as operating costs, we have to help him to reduce costs, currently facing the cost In the larger case, the dealer's profit is relatively low, so we are desperately trying to reduce the dealer's operating costs and burden. For example, we are now promoting the cost reduction. We are a membership system, special limited time, and a limited amount for him. The support on the price indicates that the company is willing to work with the dealers to tide over the market.
Emperor standard new product "Bella" to take the high-end luxury route
[Reporter]: The new product "Bellatu" was officially listed in July. You mentioned in the speech that the product has special crafts, special markets, special channels, can you explain certain three specials?
[Peng Huan]: Bellato is a European-style furniture and high-end furniture, which is more common in the market. Why do we say that Bella is not the same? First of all, we have a unique patent for the product itself, including the processing technology, we are creating some new materials into the furniture field. In terms of technology, we have taken more patents and called it glass art. Originally, the market was carved on glass. The market value is relatively high, basically reaching about 4,000 yuan a square meter. The glass we developed is made in the glass, the two sides are very flat, no different from ordinary glass, but we put the art in the glass, now this technology is not available in China, we want to put this The glass art is applied to our furniture, which is the craft. Different from the market positioning, Bellato we mainly want to achieve completely luxurious furniture. After the Da Vinci incident, the domestic speculation was very powerful: some furniture has low quality problems. But what we want to create is pure solid wood and purely artistic. Therefore, we choose markets and channels that are not a group of people in the circle. They may be exposed to people who understand art outside the industry.
[Reporter]: Just said that we are listed in July, how do we look at the 2012 trend?
[Peng Huan]: The biggest change in the whole furniture in 2012 is that the use of color has become a topic of concern for every ordinary person. At present, the focus of consumption is 80 and 90. The characteristics of this group of people are that they like freedom and like leisure, so we For the trend of software in 2012, why do we specialize in the development of our unique fabrics, using customized means to complete? Instead of using ordinary fabrics on the market, we develop a pattern to produce and make products.
[Reporter]: Which style and style do you think are most popular among consumers after 80 and 90?
[Peng Huan]: The main body should be sleek and simple, and their appetite and appetite are relatively close.
[Reporter]: What about the pastoral?
[Peng Huan]: The market has also been a long-lasting product style. After 80s and 90s, young people have different understandings of the pastoral. They prefer the pastoral people who are still around 40 years old. They are more concerned about life. Quality, while young people want a sense of fashion, he feels comfortable.
[Reporter]: After 80, 90, do you care about the surface?
[Peng Huan]: Right.
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