When many companies are designing product packaging, because they cannot grasp the basic characteristics of product packaging, the designed packaging lacks aesthetics, which affects the sale of products. How to fully display the charm of product packaging?
1. Color of packaging:
More than 80% of the information comes from the vision. If the designer's grasp and use of the packaging color can directly reflect a certain characteristic of the internal items, this product may become the first choice for the buyer.
According to the inherent color of the goods or the attributes of the goods, the use of visualized colors is an important means of designing colors. Food packaging such as cakes and snacks are mostly yellow, tea, coffee, whiskey, beer and other beverages are mostly brown. The lemon shampoo packaging in cosmetics is designed to be lemon yellow. The use of the color of the commodity itself in the reproduction of packaging colors is the most homogenous association of people, so that it has an impression of a basic concept of internal items.
Of course, there is also the opposite phenomenon. Some design masters boldly use color contrast to achieve a better and more strange effect, but if the mastery is not good, it will be counterproductive.
2. The pattern of packaging:
The combination of patterns should be considered from three aspects: one is the way of organization; the second is the theme of expression; the third is the style of display. In terms of organization, more geometrical compositions, abstract compositions, and figurative or materialized compositions are used. At present, those who use geometric or abstract composition are mostly cosmetics or daily necessities. The concrete or physical structure is the most popular in food packaging. Some simply open the window of the package, or use a transparent plastic bag to let people directly see the contents inside. On the subject of expression, although the way of expression is different, the purpose is very clear. In the combination form, some are mainly based on prominent characters, some are mainly focused on real objects, and some are both. No matter which form is adopted, it must be connected with the internal objects to show the distinctiveness of the theme. In the expression of the theme, we should also pay attention to simplifying and simplifying, whether it is text or patterns, we strive to achieve a single pattern, a prominent theme, and simple and clear.
3. The connotation of packaging:
It is mainly expressed in three aspects: the appeal of packaging, the fun of the picture, and the organic combination of product image and corporate culture. In addition, the exquisite packaging is also an indispensable important factor for good packaging, mainly including: first, the exquisite colors, second, the exquisite pattern design, third, the exquisite packaging production, the three are indispensable.
All in all, the packaging design should focus on a theme, start from the whole, think from the big place, meet the criteria of conciseness, individuality, and beauty, and meet the characteristics and consumption of commodities.
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