Recently, the article "Dongpeng was copied, NVC was smashed into a public hazard" appeared on the Internet. The articles were madly reprinted by major home websites, and consumers began to realize that the "cottage style" has been scraped into the home industry. In fact, the real talk about the phenomenon of the cottage industry in the home industry is still frequent, so in the face of such a cottage market, how to protect the brand business, how to choose the right consumer? Look at the secret of this article together.
Event review: brand name is copied to the cottage home products rampant
True and false NVC lighting trademark comparison
Dongpeng is a famous brand in the ceramic industry. In 2005, Dongpeng's technicians were inspired by the Verona stone exhibition in Italy to develop a series of artificial travertine products that are quite realistic compared to the texture and effect of natural travertine. In August 2006, Dongpeng put the artificial travertine products that applied for the invention patent on the market, and the industry was alarmed. However, from this moment, Dongpeng has been caught in a long-term anti-counterfeiting rights dispute - many peers have a glimpse of the commercial value of artificial travertines, and have copied the travertine products, and some even openly plagiarized products. Canton Fair.
NVC is the "China's well-known trademark" in the lighting industry. Its encounter is that the name has been "smashed". An energy-saving and environmental protection technology company named “Le Shi†has publicly sold energy-saving lamp products in the name of “Lei Shi Lighting†and is still developing franchisees. In a period of time, through the Baidu and other networks to query "NVC Lighting", the first one turned out to be "Le Shi Lighting", and the "NVS Lei Shi Lighting" and "NVC NVC Lighting" trademarks in both Chinese and English There is only one word difference, investors and consumers mistakenly think that the two are originally a family!
Similar events: Nobel Tiles publicizes "Bed by Twins"
Nobel registered trademark and cottage storefront
The same trademark was preceded by a drop of inconspicuous “waterâ€, and the two stores were less than 200 meters apart in the same store – the famous tile brand Nobel suffered such a heart-breaking thing. The reporter surveyed and found that in the “Nobel Sanitary Ware†store with a drop of water on the trademark, the shopping guides were really calmly telling consumers that “the two Nobels are oneâ€. This statement was categorically denied by Nobel Tiles.
It is understood that in June 2011, the registered trademark of the Nobel English logo was officially recognized as a well-known trademark by the Trademark Office. It seems that Nobel tiles have made a "handcuffs", however, Nobel sanitary ware still exists. The reason is that the relevant enterprises have already filed a lawsuit against the resolution. This reconsideration process is protracted. In the process, “Nobel Sanitary Ware†can still use the “more than one drop of water†trademark to obtain more profits.
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