The professional store of furniture is coming to an end to diversify the development of e-commerce

This year's Tmall "Double 11" event, the 19 home stores such as the Real House and Red Star Macalline jointly signed the "Opinions on Standardizing E-Commerce Work", clearly stating: "No merchants are allowed to spread in any form in the store or Promote double 11 activities on other e-commerce lines; strictly investigate and deal with merchants using Alipay POS machines to make online sales; strictly prohibit merchants from placing orders for factory orders on other e-commerce lines." This indicates the signal that the domestic furniture professional store is coming to an end, and it is also the beginning of the diversification of domestic furniture retailing with e-commerce as the main form.

In a mature market economy, the furniture retail industry is an independent industry, which is in keeping with the furniture manufacturing industry and complementing each other. The furniture retail industry has capital, stores, warehousing, logistics, etc., and relies on the advancement of marketing technology to continuously increase sales. The domestic mainstream market model is mainly controlled by commercial real estate. Retailers do not own the above-mentioned production factors. What is more serious is that commercial real estate owners are the most important producers of furniture retail industry because they do not sell furniture. Factors - marketing technology is not interested. The owners of the professional market and the dealers of the interests of the dealers are in a state of divergence.

In today's era, the consumption pattern has undergone fundamental changes. Personalized consumption has become the mainstream, especially the main consumer group is the younger generation after 80. They require more personalized products and require more convenient purchasing methods. In addition, they have higher cultural standards and master more. With more modern information technology, e-commerce has become an important way for them to shop.

The furniture retail model is also undergoing a fundamental shift. The most important thing is that the furniture retail industry should keep abreast of the changes in the times and the changes in consumption patterns.

How to provide personalized products, how to provide more convenient delivery methods, how to minimize the cost of shopping, how to provide better pre-sales, sales, after-sales service, etc. is the key to determine the success or failure of the furniture retail industry, but also decide Which model of China's furniture retail industry will become the main factor of the mainstream.

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