Adidas launches running application Adidas Go to enhance its competitiveness Date:2015-05-06 10:34
Seeing Nike and Under Armour continue to invest in sports applications, Adidas is not to be outdone. Recently, Adidas and music service provider Spotify jointly launched the running application Adidas Go, this move will also intensify the sports brand in the field of sports and fitness competition. It is understood that Adidas Go applications will have special elements and have core competencies.
It is the wish of innumerable sports enthusiasts to automatically listen to music that matches the running rhythm while running. In early April, Le Sports announced this music matching feature at the launch of its Super Bike. However, Adidas has long been concerned about this area, and launched its own product.
On May 1st, Adidas Go, a new sports fitness and music application, was introduced on the App Store. The application was launched by Adidas in partnership with Spotify, a renowned music service provider. Currently, it only supports iOS device systems.
Music is almost a standard for running sports, but if the rhythm of the music does not match the pace, it will not only have no incentive effect, but will also have an impact and burden on the body. Adidas is also aware of this problem. Thus, using the advantage of partner Spotify in the music field, Adidas Go's biggest bright spot is that it can automatically match the music most suitable for the current exercise rhythm in real time.
After opening the Adidas Go, the user presses the Go button in the middle of the screen before running, and the application will record the pace and frequency of the user's pace through the gyroscope built into the iPhone. Then, the earphones will soon come with automatically matched music. When you are jogging, the music's rhythm will be more stable and soothing. When you accelerate, the rhythm of the song will become strong.
If users want to use all the music on the Internet as their own sports music library, they need to be registered as premium premium users of Spotify. For regular free users, the app will grab songs directly from the local music library. Therefore, as long as you download your favorite songs to your mobile phone, it is still enough to exert the effect of this function.
In addition, like most running applications, Adidas Go can record running data in real time. At the end of the exercise, the app will display information such as running routes and running speeds, which users can share on various social platforms. However, there is a gap between this data recording function and Nike+, and Nike+ is more detailed in fitness records. Adidas focuses on its music matching features and looks more like a running music player. Taking into account the rigid demands of running lovers on music, this idea may be favored by runners.
Unfortunately, Adidas Go is not yet on the App Store in China and can only be downloaded in foreign countries. In addition, due to the environmental impact of domestic pirated music, Spotify, a globally renowned music service provider, has not entered the Chinese market for many years. It is still unknown whether Adidas Go can be launched in China. However, the Chinese fitness market is a fertile land and I believe Adidas does not want to miss it. Therefore, it is not ruled out that German brands will adapt to local conditions in China and will launch Adidas Go in cooperation with domestic local music service providers.
In fact, before this, Adidas has released MiCoach, an all-around sports recording application. This application is currently the most professional technical data recording tool for iOS, Android and most other mobile phone systems. Compared with Nike+, MiCoach supports heart rate belts, pace sensors, and can specifically analyze sports performance data, and is more accurate and comprehensive in data detection. In short, MiCoach is more practical and scientific than Nike+ equivalent software.
Technical expertise is a major advantage of sports tracking applications, but it has also become a weakness for Adidas. Focusing on technology development, MiCoach lacks social functions, and its promotion and promotion methods are far less than those of Nike+, which occupies major social platforms. Therefore, in the popular social Internet era, the software has not yet achieved sufficient results.
At the same time, however, adidas competitors have gained a lot of users in the software field. The first is Nike, with the brand's own influence and offline fitness marketing activities, Nike+ quickly mastered a large number of sticky runners. In early 2014, Nike+ had more than 30 million users, making it the most popular running application on the market. In addition, Under Armour is not to be outdone. In the past six months, it has successively spent huge sums of money on the acquisition of applications such as MapMyFitness, MyFitnessPal and Endomondo. As a result, this young sports brand has accumulated a total of 130 million digital platform users.
Wearable devices and smart hardware are a major trend in the sports field. It has a combined relationship with application software. The backwardness of sports software will inevitably affect the development of Adidas in the future. Therefore, German brands are no longer just immersed in technology, it also learns to find popular factors among consumers. Working with Spotify to develop music matching features, plus social sharing features, is what Adidas has made.
As for whether Adidas Go with new features can compete with Nike+, there is no definitive conclusion. However, if Adidas is equipped with its professional sports tracking technology based on the original features of Adidas Go, this application will become even more invincible.
Seeing Nike and Under Armour continue to invest in sports applications, Adidas is not to be outdone. Recently, Adidas and music service provider Spotify jointly launched the running application Adidas Go, this move will also intensify the sports brand in the field of sports and fitness competition. It is understood that Adidas Go applications will have special elements and have core competencies.
It is the wish of innumerable sports enthusiasts to automatically listen to music that matches the running rhythm while running. In early April, Le Sports announced this music matching feature at the launch of its Super Bike. However, Adidas has long been concerned about this area, and launched its own product.
On May 1st, Adidas Go, a new sports fitness and music application, was introduced on the App Store. The application was launched by Adidas in partnership with Spotify, a renowned music service provider. Currently, it only supports iOS device systems.
Music is almost a standard for running sports, but if the rhythm of the music does not match the pace, it will not only have no incentive effect, but will also have an impact and burden on the body. Adidas is also aware of this problem. Thus, using the advantage of partner Spotify in the music field, Adidas Go's biggest bright spot is that it can automatically match the music most suitable for the current exercise rhythm in real time.
After opening the Adidas Go, the user presses the Go button in the middle of the screen before running, and the application will record the pace and frequency of the user's pace through the gyroscope built into the iPhone. Then, the earphones will soon come with automatically matched music. When you are jogging, the music's rhythm will be more stable and soothing. When you accelerate, the rhythm of the song will become strong.
If users want to use all the music on the Internet as their own sports music library, they need to be registered as premium premium users of Spotify. For regular free users, the app will grab songs directly from the local music library. Therefore, as long as you download your favorite songs to your mobile phone, it is still enough to exert the effect of this function.
In addition, like most running applications, Adidas Go can record running data in real time. At the end of the exercise, the app will display information such as running routes and running speeds, which users can share on various social platforms. However, there is a gap between this data recording function and Nike+, and Nike+ is more detailed in fitness records. Adidas focuses on its music matching features and looks more like a running music player. Taking into account the rigid demands of running lovers on music, this idea may be favored by runners.
Unfortunately, Adidas Go is not yet on the App Store in China and can only be downloaded in foreign countries. In addition, due to the environmental impact of domestic pirated music, Spotify, a globally renowned music service provider, has not entered the Chinese market for many years. It is still unknown whether Adidas Go can be launched in China. However, the Chinese fitness market is a fertile land and I believe Adidas does not want to miss it. Therefore, it is not ruled out that German brands will adapt to local conditions in China and will launch Adidas Go in cooperation with domestic local music service providers.
In fact, before this, Adidas has released MiCoach, an all-around sports recording application. This application is currently the most professional technical data recording tool for iOS, Android and most other mobile phone systems. Compared with Nike+, MiCoach supports heart rate belts, pace sensors, and can specifically analyze sports performance data, and is more accurate and comprehensive in data detection. In short, MiCoach is more practical and scientific than Nike+ equivalent software.
Technical expertise is a major advantage of sports tracking applications, but it has also become a weakness for Adidas. Focusing on technology development, MiCoach lacks social functions, and its promotion and promotion methods are far less than those of Nike+, which occupies major social platforms. Therefore, in the popular social Internet era, the software has not yet achieved sufficient results.
At the same time, however, adidas competitors have gained a lot of users in the software field. The first is Nike, with the brand's own influence and offline fitness marketing activities, Nike+ quickly mastered a large number of sticky runners. In early 2014, Nike+ had more than 30 million users, making it the most popular running application on the market. In addition, Under Armour is not to be outdone. In the past six months, it has successively spent huge sums of money on the acquisition of applications such as MapMyFitness, MyFitnessPal and Endomondo. As a result, this young sports brand has accumulated a total of 130 million digital platform users.
Wearable devices and smart hardware are a major trend in the sports field. It has a combined relationship with application software. The backwardness of sports software will inevitably affect the development of Adidas in the future. Therefore, German brands are no longer just immersed in technology, it also learns to find popular factors among consumers. Working with Spotify to develop music matching features, plus social sharing features, is what Adidas has made.
As for whether Adidas Go with new features can compete with Nike+, there is no definitive conclusion. However, if Adidas is equipped with its professional sports tracking technology based on the original features of Adidas Go, this application will become even more invincible.
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