The unique taste of consumers' personality

Introduction: The charm of packaging, naturally want to do "package you like". During this period, the charm of personalized customization is highly sought after.

In order to cater to consumers' pursuit of unique psychological needs, some prophetic companies have targeted the market segment individually and have launched a wide range of customized products such as custom wines, custom cakes and custom gift boxes. Have achieved a good response.

The prospects for the development of the personalized packaging market are noteworthy and expected. The first is that the online shopping market, with its large scale and large number of users, is experiencing rapid growth, which has given rise to massive packaging needs. The second is that the unique personalized packaging is more popular with consumers after 80th and 90th days of online shopping. In order to cater to the psychological needs of this segment of consumers, businesses often have a stronger incentive to adopt customized packaging in order to achieve The same quality product stands out.

Personalized packaging market personalized customization market is considerable.

With the increase in the per capita disposable income of Chinese residents and the emergence of the new main force of the consumer market in the 1980s and 1990s, the consumption pattern has gradually shifted from imitating and consuming to diversified and individualized consumption, and individualized consumption. Has become a popular new trend.

In the era of consumer-led rather than merchant-led consumerism, personalized customization will be an important business model for companies to develop young customer resources and seize new market segments.

One of the biggest personalities for personalization is online shopping. The online shopping market is prosperous. The prospects for personalized packaging are broad. Packaging is the first impression that a product leaves to its customers. It largely influences the purchase decision of consumers. Obviously, the application of personalized customized production to the packaging industry is in conformity with the diversification of the consumer market. The direction of development.

For packaging companies, due to the huge volume and rapid growth of the online shopping market, the personalized customization needs of some of these businesses will breed new markets and provide new growth points for the packaging industry.

The future of personalized packaging is to seize the initiative? Or sit and watch it change? The publicity of the individual packaging public and reasonable, and the woman said that her husband is reasonable.

In the future, small and medium-sized businesses with customized requirements will also be able to produce a larger market cake. The packaging leader also hopes to gain a share.

In order to solve the characteristics of the distribution of small and medium-sized businesses and customized packing orders, it is feasible to provide customers with customized packaging services through the Internet online platform. Allowing customers to customize packaging directly to their own needs on the line can not only broaden the customer resources of packaging companies, but also capture new market segments and save costs for both parties.

In the face of this opportunity, the high cost of traditional printing technology, how to standardize production and how to effectively connect with potential customers and packaging companies have become pain points and difficulties for packaging companies. In terms of technology, as digital printing and stencil printing technologies are increasingly used in the packaging field, personalized customization will no longer be a technical and cost issue.

As a result, packaging leading enterprises with the advantages of customization and standardized production capabilities will seize this segmented market and achieve new business growth.

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