New feeling of packaging - 3D technology

[Chinese Packaging Network News] Maybe it sounds like science fiction, in the near future, the role of bottle may not just wait for you to come quietly on both sides of the retail channel, but it seems to have to reach out to grab You, or like the neon lights of Thames Square, suddenly light up, or show a brief video telling you the reason to buy it.

There are many companies in the world that are working hard for such technologies. Some of the efforts have already come to fruition in business, and some will soon become a reality. Among them, the electronic paper technology of the Minich company of the German Siemens AG is the most attractive. This breakthrough technology will replace static images. Digital content on beverage labels can flow around the product, showing product ingredients, special promotions, and everything companies want to express. "This technology is still under development," said Norbert Aschenbrenner, Ph.D., spokesperson for Siemens. "We have made progress, but we have still not achieved our goal. There is a product that is likely to adopt our technology. But for other products, In terms of success, the successful use of new technologies depends mainly on project conditions and the investment of resources, funds, and manpower."

In addition, many important technologies in this area have been widely used. One of these technologies is a lens system introduced by Genie Lens Technologies of Golden, Colorado: a liquid lens. The use of glass and plastic bottles by the manufacturer can make the onlookers see a magical phenomenon: as if an object floats around the bottle or about 18 inches inside the bottle. This effect is achieved by the lens placed in the front of the container and the transparent liquid in the packaging container.

Genie Lens also offers another technology, Gwrap. With this technology, 3D images and animation effects can be displayed on the beverage package. GWrap uses a film containing a series of microlens arrays that produces the above-mentioned amazing results when printed or printed on this film in interactive images. Unlike traditional lens technology, these films are typically only 3 mm or even thinner, making them very convenient to use. "We are making every effort to achieve product differentiation," explained Seth Weiss, CEO of Genie Lens Technologies Ltd.

In recent months, there has been a fierce wave of mergers and acquisitions in the industry. It is becoming more and more important for giant companies formed after mergers and acquisitions to truly differentiate themselves from many companies and show their uniqueness to consumers. But this usually does not depend on the beverage itself, but depends on the impression left by the entire package to the consumer.

"At the very least, this is the information we got during the testing process." Dynamic Drinkware has applied Gwrap technology to teacups used in cinemas to create 3D effects.

Another company, Vacumet, located in Wayne, New Jersey, USA, is writing the most wonderful chapter in holographic technology. Using this technique, the image on the bottle (eg beer bottle) appears to protrude on the curved bottle surface. In the Cerveceria's Nacional Dominicana's best-selling brand holiday promotion plan in the Dominican Republic, Vacumet's HoloPRISM holographic paper is printed with a festive snowflake pattern, which is used as the label base for the famous Presidente and Presidente Light beer, thereby highlighting the artistic flavor of the product label.

In the beverage sales market, Coor takes the lead in adopting special effects on its own packaging. It uses a recently launched Cold Activated Bottle. When the beer is cooled to a temperature suitable for drinking, the bottle will automatically change color. Coors said that using this packaging has increased product sales by 7%.

In addition to visually creating special effects, some companies have also introduced a series of packaging for implementing touch effects. For example, Sleever International has introduced Skinsleeve technology that allows packaging to produce six kinds of animal leather touches including lizard skin, snakeskin and ostrich skin. The company believes this is the result of four years of meticulous research.