In 2014, the "big home" trend continued to thrive, and the demand for "whole kitchen" solutions remained strong among cabinet brands. Beyond meeting consumers' needs for one-stop shopping, the synergy effect of integrating different products also brings significant market stimulation. The whole kitchen sector has vast market potential and is more advantageous in terms of industrial chain integration. As a result, many brand companies have gradually expanded their large home business, leading to another round of intense competition in the industry.
The home industry is now crossing into the overall kitchen market. According to relevant data, the total kitchen market space is expected to exceed 30 billion yuan in the next three years. If combined with a large number of kitchen appliances, the market could reach 400 billion yuan within the next decade. This massive opportunity has attracted many investors, not only traditional cabinet enterprises but also companies from the building materials industry, such as home appliances, sanitary ware, and hardware, all eager to seize this chance in the 100 billion yuan market.
The term "whole kitchen" has sparked a new wave of fierce competition in the industry. The true concept of a whole kitchen refers to a modern kitchen that integrates cabinets, range hoods, and stoves. It's a customized, non-standardized product where elements like refrigerators, disinfection cabinets, dishwashers, and even washing machines are designed to fit seamlessly into the kitchen layout, with cabinets being organically matched.
Kitchen-electric integration has become a key trend in the industry. However, most kitchen brands currently only produce basic cabinets and rely on third-party suppliers for appliances. This approach often leads to challenges in design, installation, and after-sales service, making it difficult to maintain high-quality standards. To truly capture the huge market potential of the whole kitchen in the big home environment, cabinet companies must focus on integrating cabinets with other home appliances and improving product installation and after-sales services. By doing so, they can enhance customer satisfaction and secure a stronger position in the competitive market.
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Queen Furniture Co., Ltd. , https://www.queenfurnitures.com