In 2014, the trend of "big home" continued to thrive, and it remained highly attractive to cabinet brands. Beyond satisfying consumers' demand for one-stop shopping, the "synergy effect" also brought significant market stimulation. The "whole kitchen" sector holds massive market potential and is particularly advantageous in terms of industrial chain integration. As a result, many brand companies have gradually expanded into large home business, leading to another round of fierce competition within the industry.
The home industry is increasingly crossing boundaries into the overall kitchen market. According to relevant data, the overall kitchen market space is expected to exceed 30 billion yuan in the next three years. If a wide range of kitchen appliances are integrated, the market could reach as high as 400 billion yuan within the next decade.
The "whole kitchen" market has attracted numerous investors. In addition to traditional cabinet enterprises, companies from the building materials industry—such as home appliances, sanitary ware, and hardware—have also entered the field, aiming to capture a share of this 100 billion yuan market.
The concept of the "whole kitchen" has sparked intense competition among industry players. New requirements for the overall kitchen are very high, as it involves not just cabinets, but also hoods, stoves, refrigerators, disinfection cabinets, dishwashers, and even washing machines. These appliances must be carefully placed and seamlessly integrated with the cabinetry.
Industry insiders suggest that a true "whole kitchen" should be a modern, customized, and personalized product. It requires careful design and coordination between all elements, ensuring that every appliance fits perfectly into the kitchen layout.
Kitchen-electric integration has become a key focus in the industry. However, most kitchen brands currently only produce basic cabinets and rely on third-party suppliers for kitchen appliances. This approach limits their ability to maintain high profits and often leads to challenges in design, installation, and after-sales service.
To seize the huge market opportunity in the "big home" environment, cabinet companies must prioritize the integration of cabinets with other home appliances. They should also enhance product installation and after-sales service to meet consumer expectations and stay competitive in this rapidly evolving market.
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