R&D of old-fashioned product packaging is not to be delayed

Physical requirements of the elderly

Older people not only experienced declines in five types of functions (viewing, listening, smelling, smelling, touching), but also the ability to experience life such as memory and comprehension. The deterioration of the photosensitivity and color perception of people begins as early as the late 20s, and it becomes apparent by the age of 40. Due to the hardening of the lens of the eye, many 40-year-olds lose their ability to focus and need bifocals, typically 40 cm (reading) at a short distance, and 7 m (driving) at a long distance. When the focal length is fixed, it is difficult for elderly people who are on 80cm shelves to recognize it. The government regulations require that the written description on the packaging must be exhaustive, which inevitably results in a smaller printed text. If these packages are placed at 40cm, the young people see a very clear picture, while the elderly see from the bifocal glasses, but it is a vague image.

The cornea or crystals of the elderly's eyes often produce turbidity, the structure and sensitivity of the retina also changes, the diameter of the pupil cradle shrinks, and the light response into the retina decreases accordingly, which affects the brightness that must be achieved when reading. In general, people are required to double the brightness every 13 years after the age of 45. Therefore, 80-year-olds need 3 times more light to read than 20-year-olds.

Packaging design elements
Packaging shapes, sizes, color combinations, screen styles, business logos, and texts are the basic elements of packaging design. In these elements, color matching is very important. It directly affects the readability of the package: generally speaking. The combination of red and yellow is more easily identified than the combination of green and blue. If the green and blue are used as the main colors on the package for color matching, it is said for elderly people. Due to the limitation of physiological factors, it is almost impossible to extract the above text information = same. If the text on the package has been known to consumers since the inception of the text, easy changes will affect the recognition habits of consumers and affect the sale of goods.

Design Concept and Aged Physiology
Consumers must rely on the composition of the packaging design to identify the characteristics of the product. Due to the particularity of elderly consumers' physiology. In order to facilitate the elderly in the identification of packaging and products, packaging designers need to make an overall consideration of the components of the package. For example: use a contrasting black background to print high-contrast text (for example, white); if you must print small text, you can only print black ink on a white, light brown, light gray background; avoid shiny Printed on the surface; Do not use fluorescent colors; Emphasize the appearance of the package with a strong contrasting color; Avoid using handwriting or other fashionable fonts; Contrast the text of the product ingredient list, net weight, user guide, and precautions with the background color , At the same time printed into larger fonts insert the package and so on.

For a long time, food and drug manufacturers have a special preference for youth products. The primary reason for this is that this market has the highest returns. The packaging of these products is often the most fashionable. The use of non-traditional, crisp colors and exotic shapes symbolize the young people's hobbies, aspirations and hopes. The elderly have become physically declining. Therefore, it is necessary for all design activities to take into account the particularities of this group, combine the physiological characteristics of the elderly with the components of packaging design, and integrate them into the packaging design. Design packaging for the elderly with a green packaging design that is easy to understand and remember. An elderly patient undergoing treatment, with difficulty in memory and comprehension, takes several medications according to the doctor's prescription and at different medication times, and the patient often forgets to take medication or overdose. In packaging design seven, the following measures can be taken to avoid mistakes: increase the daily dose package or single-dose packaging system; use the timing to release the internal volume system.

Healthy and comfortable packaging. Let the elderly feel quietly, physically comfortable, and visually gracious. It is a concrete embodiment that fully respects the design of the elderly. For example, a soft-touch material is used to make packages or containers; Mingyue’s green shades, which can eliminate eye fatigue, are used. Packaging scales are suitable and so on: After some design measures can better solve the difficulty of decline in living ability due to age, the fork can stimulate and arouse the confidence of the elderly in the society and the right of life. In order to feel comfortable and healthy life.

Designed for easy opening of packaging. Tactile gradual attenuation. Declining muscle control has caused difficulties in opening the package. Therefore, it should be designed to meet the needs of elderly consumers convenient and safe opening system in order to facilitate opening, in the current shape of the packaging to increase the number of torn perforation for a few days, widen the tear bar, reduce the use of carton / carton The amount of sealant is used to enlarge the volume. Use a good texture cover and stretch film. Try to avoid all small, thin, thin wires, ropes, or other parts.

Source: China Packaging Industry