Analysis of the Problems Existing in the Application of Digital Printing

Relevant persons have done a simple analysis and positioning of the problems in the application of digital printing, and they are quoted as readers.

Positioning to be accurate

With the popularity of digital printing concepts in China, the digital printing market is gradually being opened, and more and more customers are beginning to accept digital printing products and have created new demands. Huge profits and market space have attracted a large number of people, and even some people outside the printing industry are rushing in. As most people are concentrated in the same market competition, the price war has intensified and the market competition has become increasingly intense. However, in the fierce competition, a number of outstanding digital printing companies have also emerged. They have a clear understanding of the market and have a clear understanding of their own advantages. Therefore, they have found a suitable position and have gone beyond the price war.

Cai Feng Zeng company, the person in charge pointed out that the current application of digital printing is very wide, but the company's positioning should be accurate, but also suitable timing. Caifeng has a slogan “Colorful Peaks Creates a Digital Printing Production Base for You” in all branches and stores, making the company’s clear positioning deeply rooted in the hearts of the people. Caifeng mainly serves advertising companies, printing plants, and business customers. Business printing is the main business, and "traditional" express printing services such as architectural graphic output are rarely carried out. In addition to the positioning of the business, the positioning of the market is also very important. According to Hu Yonghua, when Cai Feng first opened a branch in Shanghai, he saw that there was a gap in the Shanghai fast printing market, that is, a large number of fast printing shops in the market served the graphic industry, and a small number of fast printing companies were positioned. In the case of high-end customers, the demand of the middle part of the customer was not satisfied. This market opportunity eventually led Caifeng to gain a firm foothold in Shanghai, where Shanghai Express Printing is highly competitive.

Digital printing equipment continues to be innovative, technology content is getting higher and higher, and functions are gradually improving, which lays the foundation for broadening the application of digital printing. Many digital presses now have reached the level of industrialization. Many companies are located in integrated printing companies and provide customers with a full range of services. There are graphic and text services such as advertising planning, engineering drawings, and renderings that most digital printing companies can do, as well as traditional color printing. There are a few printing companies involved in variable data printing and security printing. This has made Wenkang one of the few comprehensive printing companies in Hangzhou that can provide a full range of unlimited print services.

Application to innovate

Taking "positioning" as a base point, taking it as the center and goal, carrying out the company's business and expanding the related application fields, this is the principle and key point of the work of digital printing companies. At present, in the digital printing market, in addition to well-known digital printing businesses such as business quick printing, personalized products, and on-demand printing, there are still some businesses in the development and development stages. They are likely to become digital printing in the future. The main direction of application.

Digital printing under the network

The emergence of the Internet has completely changed people's lives, and at the same time promoted the development of various industries. This change and promotion are more reflected in services. Similarly for the printing industry, the addition of network elements also enables printers to provide customers with a wider range of value-added services.

Some companies began to try online printing very early, combined digital printing with network printing, launched a commercial printing platform, combined IT technology with digital technology, and eliminated the bottlenecks in personal personalization and business transfer.

Variable data printing

The demand for variable data printing in the digital printing market is increasing, and the scope of application of variable data printing has gradually expanded to direct mail, lottery printing, charging details, and trademark printing. The premise of developing a variable data printing business is the establishment of a standardized database and good database management. In addition to telecommunications, a monopolistic industry, it has established a very well-established database. Other companies need to help printers establish databases suitable for their printing equipment.

Security printing

The functions of the digital press in the market are now relatively complete, and many applications can be completed by different machines. However, there are some highly specialized areas, such as security printing, which have a high demand for digital printing equipment. The security printing business is difficult for other digital printers. The investment in new equipment further improved the scope of Wenkang's services.

Artwork copy

Art reproduction is derived from traditional businesses. It is closely related to the development of traditional businesses and the categories of traditional businesses. In this "Critics Cup" digital printing works Grand Prix, works of art for reproduction have won many awards, and the judges also praised such works.

To make rice paper digital printing requires two conditions: one is the control of color, and the other is the quality of the image. The high-precision digital back can clearly reproduce the details and levels of the entire screen. Not only is it free from roughness and graininess, but also the color reproduction is better.

in conclusion

The future of digital printing in China is bright and bright, but no one can predict the future direction of digital printing. Although we can introduce the successful applications and successful experiences of successful companies to everyone, perhaps there is some inspiration for the peers of digital printing, but the advantages of each company are different, blind imitation will only once again fall into the price war. swamp. Therefore, we should first analyze the characteristics and trends of the market, recognize its own advantages, identify the right positioning, make a distinctive business, and achieve a distinctive business!

Source: Youyin