Nowadays, in the face of the global oversupply of wine, the winemaking industry is considering the convenience of consumers and at the same time switching to new packaging to attract customers. Among them, some of the United States’ wine production companies are particularly prominent. In order to attract younger generation of customers, these wine producers are preparing to change their image of elitism and introduce simple but interesting wines.
New wine products will be packed in small packages for easy carrying. Considering that more than 60% of U.S. households do not have corkscrews, rotary bottle caps and smaller bottles have appeared in the current wine packaging in the US market. Some merchants try to use aluminum cans. package. Vigorous wine labels are affixed on the outside of the bottle. Young consumers do not pay much attention to the year and variety of the wine. Therefore, the description of the wine label tends to be simple. For example, JakesFault is only indicated on the wine label as Syrah, and Virgin Company only indicates it. Chardonnay and Syrah.
A $10 bottle of wine is considered most suitable for price-sensitive young consumers who want to buy value for money and do not want to buy cheap goods themselves.
Wine box packaging, which has been popular for decades, is now undergoing reforms. The new generation of brewers usually pack the award-winning top wines in pouches and boxes. The plastic bag is accompanied by a faucet-like switch that allows the wine to flow out without letting air in, so as not to detract from the flavor of the wine. This boxed wine can be stored for more than a month after opening, it is convenient for people who drink occasionally, unlike bottled wine, which can only be kept for several days after opening. Currently, boxed wine accounts for approximately 15% to 20% of US wine sales.
Grace Peel of the American Wine Market Association said: "Wine packaging is evolving and we will see more innovative products. Nowadays, the global wine supply far exceeds the demand, which will enable the marketing staff to exert their best ideas."
Reprinted from: Sugar and Wine News
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