Industry exhibitions are developing rapidly: furniture exhibitions are leading the way

The furniture exhibition has become one of the major exhibitions in China. The experience it has formed during the operation, the dealer's attention, the new marketing methods and the innovative design concept will make the furniture exhibition emit more lasting fragrance. A better tomorrow! At the same time, we must also clearly understand that the exhibition is only the starting point, not the end. The real future of the furniture industry still requires all practitioners to establish a brand, do a good job in products and services, so that more consumers can purchase a satisfactory furniture product is the key.

Since the first international fair “World Expo” in 1851, the modern exhibition industry has experienced 158 years. The convention and exhibition industry is known as one of the world's three major smoke-free industries. It plays an important role in promoting urban economic development. It is a witness to economic development. Participants and promoters are also the vane and touchstone of economic development.

The exhibition industry refers to the modern city with the necessary exhibition enterprises and exhibition venues as the core, supported by perfect infrastructure and supporting services, through various forms of conferences or exhibitions, including various large-scale international fairs, exhibitions, Trade fairs, sports games, investment conferences, seminars, etc. attract a large number of participants, exhibitors, traders and the general public to conduct economic and trade talks, cultural exchanges or tourism, thus driving cities such as transportation, accommodation, commerce, catering, shopping, etc. A comprehensive industry for the development of related industries.

Europe is the birthplace of the world's convention and exhibition industry. In the process of industrial development and accumulation for more than one hundred years, Europe's exhibition economy has become an important pole in the world's convention and exhibition industry, and its overall strength is the strongest and the largest. Many countries in the region, such as Germany, Italy, France, and the United Kingdom, are world-class convention and exhibition industry powers. Furniture exhibitions in Milan and Paris have always been the vane of the industry.

The start of China's exhibition industry lags behind the world exhibition industry for nearly a century, and has experienced a slow start period of nearly 30 years under the planned economic system. The real boom has only been in 20 years, but in recent years, along with the economy. With rapid development and increasingly frequent international exchanges, China's convention and exhibition industry has developed at a relatively fast pace and has been showing a rapid growth trend, which has led to a new economic phenomenon in China's economic life. The number of exhibitions is increasing year by year. The South China Exhibition, represented by the Canton Fair, has developed well. In March, the three major exhibitions of the Southern Furniture Industry will be opened, which is the most anticipated event in the industry.

The exhibition industry covers a wide range of fields, including machinery, electronics, metallurgy, minerals, petrochemicals, light industry, textiles, agriculture, forestry, transportation, telecommunications, tourism, and commercial circulation. In the exhibition industry, the home exhibition is like the auto show, and it has the tendency to form a unique exhibition model, including the leading organization in the China Furniture Fair. The Dongguan Famous Furniture Club is launching a distributor for the general consumer. The exhibition venues are about to be completed and put into use, which is a trend change.

In the 2009 national exhibitions held in various fields and industries, furniture and furniture ranked among the best, and the furniture exhibition market was active. The home exhibition ranked third with 8%. In recent years, due to the transfer of the international home furnishing industry from developed countries such as the United States, Britain, and Germany to developing countries and regions such as China, Poland, and Southeast Asia, the rapid development of China's furniture industry. In addition, with the improvement of the living standards of domestic residents, the development of the real estate industry and the construction of urbanization have caused the demand for furniture in the domestic market to soar, thus forming a rapid development of the industry. Due to the rapid development of the industry, it has also promoted the rapid development of furniture exhibitions.

From January to November 2010, the total output value of enterprises completed by domestic scale furniture enterprises was 398.17 billion yuan, a year-on-year increase of 31.86%. From January to November 2010, domestic furniture exports totaled 30.182 billion US dollars, up 32.34% year-on-year. The whole industry basically reversed the decline in exports in the previous two years and resumed rapid growth.

The 16th China Furniture Fair held in September 2010 basically reflects this trend. There are more than 2,000 exhibitors with a total area of ​​more than 200,000 square meters. The exhibition area of ​​foreign exhibitors exceeds 20% of the total area. The audience is 15,000.

In the past six months, there have been a lot of furniture exhibitions. From August 19th to 21st, 2011, Hubei Household Industry Promotion Association held the 2011 Wuhan Furniture Industry Expo in Wuhan International Convention and Exhibition Center; from September 1st to 5th, 2011, Dongguan Municipal People's Government held the Guangdong Modern International Exhibition Center. The 26th International Famous Furniture (Dongguan) Exhibition; from September 14th to 17th, 2011, China Furniture Association held the 17th China International Furniture Exhibition in Shanghai New International Expo Center; October 2011 From the 2nd to the 5th, China World Expo Group held the 2011 World Expo Housing and Home Furnishing Exhibition at the Shanghai World Expo Exhibition; from October 1st to 3rd, 2011, the Shaoxing 3rd Home Furnishing Expo was held in China Textile City International Convention and Exhibition Center; 2012 From January 4th to 7th, Chengdu Century City New International Convention and Exhibition Center launched the 6th Furniture Direct Sales Week; from January 6th to 15th, 2012, Dalian Municipal Government held 2012 China International Home and Living Goods at Dalian World Expo Plaza. (Dalian) Expo and New Year's Fair; March 12-15, 2012, China Forestry Machinery Association held the 14th International Exhibition on Woodworking Machinery and Furniture Manufacturing Equipment at the China International Exhibition Center New Hall; 2012 3 From the 18th to the 21st, the China Furniture Association held the 29th China Guangzhou International Furniture Fair (Civil Furniture Fair) at the China Import and Export Fair Complex; March 19-21, 2012, Shenzhen Furniture Industry Association The 27th Shenzhen International Furniture Fair 2012 was held at the Shenzhen Convention and Exhibition Center.

Zhu Changling, chairman of the China Furniture Association, analyzed the core competitiveness of the China Furniture Fair. First of all, China is a big manufacturing country, and the rapid development of the furniture industry has formed a strong production capacity. Second, with the transfer of the furniture industry, foreign markets have a certain dependence on China, and the proportion of Chinese furniture products in foreign markets. Greatly; once again, established a strong channel with foreign businessmen; in the end, Zhu Changling pointed out that domestic enterprises and foreign exhibitors rushed to participate in the exhibition, forming a good embodiment in the industry.

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