The market is unpredictable, Foshan ceramics reproduces industrial advantages

In recent years, due to the continuous increase in the upstream cost of ceramic manufacturing and the constant anti-dumping in the international market, the domestic market situation has also been unpredictable. Especially after the financial crisis, the manufacturing dilemma has intensified, prompting powerful ceramic enterprises to choose diversified investment. Yin Hong, secretary-general of the Foshan Ceramics Association, who has been working in the ceramic industry for more than 20 years, has been paying attention to the development track of Foshan ceramics enterprises. “In 2010, Foshan’s entry into the real estate industry began to increase, but in 2011, with the government’s strong and continuous regulation of the property market, Foshan’s major ceramic companies’ attempts to transform through real estate springboards were significantly weakened. By the first half of 2012, Under the severe market situation, enterprises return to the main business of ceramics, and adhere to professionalism and become the mainstream consciousness of the industry. In the constraints of land, environment, resources, labor costs and other government rectification, China’s “porcelain capital” Foshan ceramics once In the flood season, under the guidance of the government's policy of “removing birds and changing birds”, Foshan ceramics began to shift westward and northward.


The ceramic market is unpredictable. Foshan ceramics reproduces the industrial advantages. “There are the shadows of Foshan ceramics in the main ceramic producing areas of the country. The ceramic bases in Jiangxi, Sichuan, Shandong and Henan have also risen, and the potential of Foshan ceramics has been overtaken. When Foshan successfully transformed from the manufacturing base to the global headquarters economic gathering place and procurement center, the advantages of Foshan ceramic industry were rediscovered, and the capital from ceramics returned to Foshan again.” Yin Hong told reporters. Yin Hong believes that whether it is the domestic market or the overseas market, the market competition will be standardized and fair. Nowadays, Foshan ceramics enterprises that have lost their price advantage to a certain extent have begun to face a real transformation and upgrading. That is, only by strengthening R&D innovation, promoting brand promotion and enhancing product added value, can they be qualified to compete in the ceramic market at home and abroad. High and low.

"At present, most of the ceramic enterprises that can stay in Foshan are brand enterprises, and their production is mostly high value-added products. The market mechanism and price elements have naturally re-established an industrial layout for Foshan ceramics, and the low-end surplus At the same time, the return of capital in Foshan ceramic industry once again shows that the ceramic industry is a non-standard industry and an experience-oriented industry. Environmental factors such as resources, geography and humanities play a decisive role in operating costs. After the financial crisis, the brand enterprises have increased their development momentum, indicating that Foshan Ceramics has been upgraded by branding, and its added value is enough to offset the cost advantage of “local sales on the spot”. The advantages of Foshan ceramic industry reappear. A number of Foshan ceramic enterprises, such as Dongpeng and Ou Shennuo, have gradually become the stamina for impacting the international first-line ceramic sanitary ware enterprises. For the future industrial development, Yin Hong believes that the development trend of the ceramic sanitary ware industry will be to increase the concentration of the industry. Many ceramic emerging areas such as Gao'an in Jiangxi, Changge in Henan, and Jiajiang in Sichuan, if they pass the brand of Taoshan Integrating some SMEs and increasing industry concentration will undoubtedly benefit the development of the ceramic industry.

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