Zhongshan Redwood Furniture Exhibition, foreign monk "good" chanting

On March 15th, 2012 China (Zhongshan) Redwood Furniture Culture Expo and the 9th China Redwood Classical Furniture Exhibition opened at the Zhongshan Expo Center. The small series visited the exhibition on March 15th and March 17th respectively. . It is reported that the exhibition is the first time that the three towns of Dayong, Sanxiang and Shaxi have jointly launched the “Zhongshan Brand”. This should be a good start for the new pace of the city’s Zhongshan, and the exhibition of the advantages of the three towns should be More abundant than a town. However, Xiaobian visited the exhibition for two consecutive days, but the answer was: the leadership idea is very reasonable, and the local enterprises can't afford it.

Only two companies from Sanxiang participated in the exhibition, and there was no single transaction in two days.

As a three-town town that has hosted several Chinese classical furniture exhibitions, well-known enterprises gather. According to a member of the Sanxiang Furniture Association, there are at least fifty or sixty furniture companies in Sanxiang. Only the president and the executive vice president of the exhibition will participate in the exhibition. Even the famous local brands such as Century Mingjia are themselves vice presidents. None of them participated. The reason for Wang is that the exhibition is disorderly and can't find his ideal buyer and refuses. At the Lefu brand booth in Sanxiang Town, Zhongshan City, a person in charge of the scene introduced that the exhibition was entirely for the face of Sanxiang Town's three production offices. Although the booth fee was not paid for a penny, they did not perform well at the exhibition. A single come. Liu Hui, the person in charge of another Qijia furniture site in Sanxiang Town, also revealed to Xiaobian that the company mainly focuses on antique furniture, and most of them use European and American antique furniture as the king's products. In the past two days, they have not signed a contract. However, he admits that because the company does not have the mentality of doing business, it is not disappointed with this situation.

The exhibitor confided to the reporter and looked helpless.

The number of exhibitors in Shaxi is small, and if there are all the stores in Dayong, there are only a number of exhibitors in Shabu, and only one company in Shaxi, Wanfeng Yipinhong, Shuyuxuan, Zhicheng, Hongjuntang, etc. Yong is also only Fuhua No. 2 Factory, Xiaolan Pavilion, Fumeijia, Wei Shi Dongcheng, Hongfa, Yuanmuju, Dazhanju, Heyeju, Yiguxuan and Hongguxuan. Even the high-end brands of the two towns of Dayong and Shaxi are not exhibiting. There are dozens of large mahogany furniture companies such as Yipinxuan, Zimuxuan, Royal Red, and Sensitive Royals. According to the reporter's rough statistics, the ratio of the number of enterprises participating in the three towns to the number of enterprises outside Zhongshan is 9:38. Counting the standard booths, the ratio of the number of local and foreign companies is too large, which is basically an aggressive exhibition!

Grand Exhibition General Manager Xiao Lian talks with reporters

Exhibitor fees are not uniform, thick and thin

The Zhongshan government invested heavily in the exhibition, why is the ratio of local exhibitors and foreign exhibitors so great? There is inside information that the previous China Redwood Classical Furniture Exhibition has been held in Guangzhou, the Asia-Pacific media will The exhibition was placed in Zhongshan, and the Zhongshan government undertook a heavy responsibility. In addition to subsidizing 1 million yuan for the exhibition, the government also assumed the use of the Expo Center for rent, with a fee of 500,000 yuan and a total subsidy of 1.5 million yuan.

According to Xiaobian, the participation fee of exhibitors in Zhongshan is calculated at 500 yuan per square meter, and the government subsidies half, that is, the enterprise bears 250 yuan per square meter. The reporter learned on the spot that some Jiangmen enterprises came to the exhibition, and the exhibitors were about 50% off. The price of the exhibition fee is charged. It can be seen that the exhibitors in Zhongshan have not received any benefits compared with the foreign companies. I have to ask, who should be replenished with the so-called government subsidies?

It is said that the organizer is full of paintings and calligraphy at the booth, and the auction of famous paintings and calligraphy has taken up more than ten booths. According to the exhibitor Jiangmen Huatingge Ma, the organizer of the exhibition, the Asia-Pacific media earned a lot of money, only spent a lot of money on the spot, but because of the large amount of participation fees, plus the subsidy of the Zhongshan government, it became The biggest winner of this exhibition.

The customs are not rigorous, 90% of the rosewood furniture are knock-off goods

According to the introduction of mahogany experts in Dayong Town, the rosewood is known as the “king of the wood” and is known as the “inch sandal inch gold”. The price of a good rosewood material is even more than three million yuan. On the market, almost all the woods with similar color and rosewood, high hardness and heavy weight are posing as red sandalwood furniture, but the price of these wood materials is only 20,000 yuan or even a few yuan. For example, the Côte d'Ivoire rosewood, which is called “African lobular rosewood” by the mahogany furniture dealers at the exhibition, does not belong to sandalwood. The furniture made of this wood is easy to crack. Another example is the Lushi black rosewood from Madagascar. Although it is similar to the red sandalwood, the texture is thicker than the red sandalwood. Merchants generally use the "big leaf rosewood" title to fool consumers, the price is only a fraction of the rosewood. At present, there are more than 60 types of wood with the word "tan" on the market, and there are only 33 species of redwood in the "national standard". The real rosewood furniture in the entire mahogany market is less than 70%, and there is a mixture of mahogany furniture sold in the 2012 China (Zhongshan) Redwood Furniture Culture Expo with the red sandalwood flag.

At the exhibition, many mahogany furniture was painted. Xiaobian found in the interview that many consumers said that they did not know how to paint or wax mahogany furniture. Many consumers thought that “painting can protect furniture, The captain makes the furniture more shiny." According to industry insiders, it is precisely because of the “ignorance” of the consumers that they have given the opportunity for unscrupulous businesses to take advantage of the loopholes.

The person in charge of Boji mahogany furniture once told the author: "It is a basic common sense to wax and not paint good mahogany furniture. If you know a little about redwood, you will not choose to paint (mahogany furniture), most of them are painted. They are sold to unclear consumers.” Insiders said that lacquered mahogany furniture can not be clearly distinguished by experts. It is difficult for consumers to purchase lacquered mahogany furniture to face such fraudulent problems. If you choose mahogany furniture that is completely waxed, you can visually check the quality of mahogany furniture at the time of purchase so that the purchased mahogany furniture can be assured.

There are too few professional guests and many ordinary citizens

Many responsible persons of the participating companies reflected that the main exhibitors came to the professional buyers. However, in fact, there are too few genuine professional buyers, and most of them come to the general public. The organizer may even send a buyer's card to the audience in order to make up the number of people. At the scene, Xiaobianguang looked at the documents and almost could not distinguish between exhibitors and real buyers.

Xiao Bian was informed that many citizens just walked into the exhibition platform with a mentality of learning and appreciation. According to Zhang Wenjiang, a school teacher who had been watching for three days, she and her colleagues went to see it almost every day, mainly to increase their knowledge. . There are not a few people who like to see the show in this mood of learning. For the merchants, due to the inability to form large-scale buyers of intentional buyers, exhibitors pay tens of thousands of booth fees and even the cost of booth fees is difficult to recover.

At the scene, many exhibitors expressed their regret for attending the exhibition. Some buyers told Xiaobian that compared with the professional exhibitions in Guangzhou and Dongguan, the exhibition attracted a small number of professional buyers, while the other majors held in other places. At the booth, many of the exhibitors are interested customers, and dozens or even hundreds of products can be easily sold out.

Exhibitors complained to Xiaobian: there are too few professional buyers, exhibitors pay tens of thousands of booth fees, and even the cost of booth fees is difficult to recover.

First cooperation, the purpose is different from the starting point

According to Deputy Director Zheng of the Dayong Economic and Trade Office, the first time with the Asia-Pacific Taiwanese work, it was found that the purpose of the two sides is different. The government-run exhibition is a service enterprise, and the Asia-Pacific office exhibition is to take more money from the enterprise. Any move is based on profit, and the government hopes that the show will not discredit the place. Whether the exhibition has smeared the place only allows the general public to comment.