[Reporter] Hello, Mr. Huang! Thank you for accepting our interview. I ask about this at the Dongguan main push products on the international furniture show what is? What are the characteristics and highlights?
[Huang Huakun] At this exhibition, we first launched our high-end brand “Nafiâ€, which is mainly to highlight its modern design.
Xianghe Furniture City official website recommended search reading: Dongguan International Furniture Fair Shenzhen left and right furniture
[Reporter] In the Nafite exhibition hall, we can see that the decoration of this exhibition hall is also very particular, giving people a very comfortable visual enjoyment.
[Huang Huakun] Yes, we have done a lot of homework, including the atmosphere of the entire exhibition hall, including products. For example, we used a very natural marble, including some solid wood, and then made a big upgrade of the whole product through the designer's design, so our Nafite is very popular with customers, especially Many foreigners are very interested in this product.
[Reporter] What is your company's participation target and expected income?
Huang Huakun, Chairman of Shenzhen Left and Right Furniture Co., Ltd.
[Huang Huakun] In fact, we can win awards every year at the exhibition, either the first prize, the second prize, or the merit award. Anyway, there will be one prize every time, but this award is not the most for us. Importantly, the most important thing is that our products are recognized by our customers and can be well received by consumers.
[Reporter] The exhibition is not only to showcase their own products, but also a good opportunity to learn from each other in the industry. What do you think is the main reason for the competition?
[Huang Huakun] The competition of the exhibition is a competition of overall strength. It does not mean that your booth is very luxurious and beautiful, or that if you engage in a lot of promotions, you can attract people and you can do business. The competition is actually the whole. The competition for strength is a systematic competition. From the entire brand image to corporate culture, to products, services, marketing, production, etc., it is a system. And if you want to be able to adhere to the needs of your customers and create value for your customers, then you will be able to be competitive in the long run. Therefore, this phenomenon can also be seen in the exhibition. Many companies are often short-lived. This year, suddenly, which one emerged, the next session will not be seen, and another one will emerge. Therefore, this change is also a transition period for the enterprise. In the future, it will definitely mature gradually. It means that each brand has its own style, and then it will make its own style and make its own products. This is the development direction of our future exhibition.
[Reporter] What kind of marketing means did this exhibition take?
[Huang Huakun] Our different product lines have different marketing policies. For example, our high-end products mainly target marketing to target customers. Our popular products will be marketed according to popular strategies. That is not the same.
[Reporter] Which series have been mainly promoted in this year's exhibition?
[Huang Huakun] We launched Nafia and elegant fabrics in Dongguan. In Shenzhen, we promoted our living room. In Guangzhou, we mainly promoted our international and international leather sofas.
[Reporter] Where do you think the industry growth of the home furnishing industry in 2012 is?
[Huang Huakun] With the improvement of living standards, our furniture sales are growing at a double-digit rate every year. There should be a growth rate this year, which should be similar to last year, because furniture is a kind of people's livelihood. , is a rigid demand, is inseparable from our clothing, food and shelter. People always want to get married, always move, always have to decorate, and the furniture is old and must be changed, so this rigid demand still exists. As far as our furniture is concerned, we are very optimistic about the market in 2012. We feel that this kind of crisis, this kind of predicament is even more challenging, and it is an opportunity to show brand strength.
[Reporter] What kind of corporate image does your company want to show through the exhibition?
[Huang Huakun] The exhibition is mainly about the maintenance and promotion of our brand, including the release of new products, and more importantly, the maintenance and promotion of the brand. Through the exhibition, we can continue to develop new products and continuously satisfy customers. Demand, so the exhibition is more important is the image of a stretch brand.
[Reporter] What is the dealer's reflection this year?
[Huang Huakun] The dealer’s response is very good. The sales of the furniture market in 2011 is relatively weak. Many dealers and many customers are looking for new business opportunities. They are all discovering the highlights. Then they come to our Nafis to see them. They all have a bright future. A different feeling.
[Reporter] What is the difference between this kind of difference?
[Huang Huakun] is mainly reflected in the design and its product value, and it is different from its whole product. We will see that the homogenization of the furniture market has become more and more serious in recent years, so you can see that many products have many similar products, but our products will give customers a feeling of bright eyes.
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