Only culture is irreplaceable - the industry's ideological feast is colorful

In the brand war of not seeing smoke, corporate culture is the most irreplaceable soul. In 2013, Shenzhen International Home Textiles and Home Decoration Exhibition promoted the theme of “Great Home Cross-border Cooperation”, and the most worthy of expectation is the innovation forum of each enterprise----this is a real confrontation of corporate culture: long The embankment space and the Italian designer GianpietroVeronese bring the latest interior design and fashion trends; Yi Manqi invites American designer Sarah and Canadian designer Jason to promote the pure American life concept; French authoritative expert Olivjer Dehomme presents the most advanced flame retardant technology. Li Xiaoduo, a master of Shanghai Mingcheng, shared with us the design and trends of high-end star-rated window shades; and Fulvio Alvisi and Eliane Hamousin analyzed the 2014 surface design trends and the perfection of the famous Dutch designer Aldo Bakker about function and aesthetics. ...... The company is proud to be the home textile exhibition. The business model of the company has undergone a qualitative change, and it has gradually changed to the change of ideology. “Being a promoter of life philosophy” instead of mechanically imitating products, I believe this The forum forum war will certainly ignite the fog for many companies. The only way to find a way is to build a unique corporate culture and business philosophy to build a core competitiveness that cannot be replicated.

Accept ideas rather than accept products

Since 2006, Yimanqi has participated in the Shenzhen Home Textiles Exhibition every year, but he has never held a corporate forum in Shenzhen Home Textiles Exhibition. This is the first time this year is also a heavy attack. For example, Yimanqi will be the United States "Vanderbilt" at the exhibition. The design style was originally moved to the scene; the design director personally visited the scene to make "American style" and "American classical style" cultural exchange. For the purpose of the corporate forum, Yimanqi Li Civilization Manager said: "We hope to introduce the most pure American concept to China, which is an exchange between the same industry and does not specifically target dealers." As many experts have seen This phenomenon: domestic production technology and hardware are very good, but there are still some brands that “simple imitation does not add any creativity”, this is very rigid, but through the forum, from the design source, to the fabric production, to the finished product Can learn advanced technology.

In the country's overall soft wear, the British beauty and we revealed that this year, the British beauty is also the first to bring Taiwan designers about the "soft design space" lecture! The British beauty has always advocated a forward-thinking business management thinking: "to accept a model, not to accept a product." In the soft assembly industry, the high-profile Hong Kong brand Zu Designer, the high-end hotels and clubhouses' soft-packing projects and flame-retardant technology are their strengths, although they have always required companies to reach the forefront of the industry, but never Ignore the exchange of ideas and culture. Zu Designer is very happy to share the top technology with its peers. This corporate forum is to share the “pre-development of flame retardant technology in environmental protection, pollution index and safety”. They believe that for many domestic small and medium-sized enterprises, lack of ideas, lack of experience, but only one-sided consideration of profits and risks, lack of long-term business sense, this is also the reason for not long-term. Therefore, the continuous promotion of advanced business strategies from the cultural level is the secret to maintaining the company's standing.

"Only by operating a corporate culture can we become stronger and bigger"

Very gratifying is that in the Secretary-General of the Guangdong Home Textiles Association Xiao, I learned that in the preparation of this forum, the experts of the company are very active and active, Yimanqi, Yinglunmeijia, Changdi space, Mingcheng, etc. Their attitude towards participating in the forum is both relaxed and rigorous. Their attitude is open and diversified. On the one hand, they have no slight jealousy. They are very happy to share the brand's business philosophy without reservation. On the other hand, they also look forward to the "success of success" of other companies, and hope to make more progress and make more progress. “In previous years, inviting designers and experts to give lectures was a major problem for us to prepare for the exhibition. However, this year, the company itself is actively making a forum. The situation of corporate thoughts is the biggest surprise.” Secretary Xiao shared happily.

Let us look forward to it, the home textile industry is a battle of ideas and collisions!