Where do 2013 cabinet companies go?


In 2012, it was destined to be a cold year for the cabinet industry. Affected by the regulation of the property market, the cabinet industry as a downstream industry is extremely difficult. Many cabinet companies have even scaled down and closed down. Nowadays, 2013 has arrived. When the property market is slightly warmer, new regulation and control policies are frequently introduced, and the two sessions are being held, where do cabinet companies go?

Where do 2013 cabinet companies go?

Product homogenization serious cabinet industry development blocked

China's cabinet industry has achieved great results after years of development, but the weakening of originality has also hindered the development of enterprises and industries. In the industry, once some companies have a reputation, their products will soon be imitated and copied by many peers. The blind imitation of the wind not only makes the product lack of new ideas, but also lacks personalization. It also makes many customers ignore the detailed design and practical experience of the product, and pay more attention to the aesthetics of the design. Therefore, the cabinet industry wants to have better development, and improving the overall innovation and differentiated design of the cabinet industry is an important lesson.

Malignant competition in the market lacks uniform standards

The entry barrier of the cabinet industry is very low, and the brand of cabinets on the market is endless, but the industry lacks standardized management. In order to increase sales, many small cabinet companies continue to fight price wars to attract consumers, which makes unscrupulous merchants take the opportunity to use counterfeit products for low-cost vicious competition. Consumers are not aware of the product, and it is possible to make purchases due to the impact of low prices. Vicious competition is also one of the main reasons that affect the development of the industry.

Where do 2013 cabinet companies go?

Health, environmental protection and service are indispensable

With the improvement of living standards, consumers' demands for environmental protection are also growing. As we all know, the competition in the market has gradually shifted from price competition to service competition. Its health, environmental protection, intelligence and fashion have become the mainstream factors of cabinet products. If cabinet companies want to be able to emerge in many brands, in addition to the appearance of the cabinet, the environmental protection requirements of the products should be guaranteed. The quality guarantee is the first factor for the company to win.

With the foundation of high quality, enterprises also need to cultivate sales personnel with strong sales ability. To do this, we must have a set of sales personnel recruitment, training, on-the-job counseling, daily management and other work systems, and set up corresponding management positions. The next good publicity channel and good image display are all necessary conditions for the success of cabinet companies. There is also the service of the company from beginning to end. The 21st century is an era of service competition. Enterprises are good at pre-sales, sales, and after-sales services, so that consumers can buy peace of mind and peace of mind. In the face of industry characteristics, good service is the best strategy to promote sales.

The competition of modern cabinet companies has changed from pure product competition to brand, service and even all-round competition. Cabinet companies should step up their own "short board" to meet the new challenges in 2013 in a better state.

Source: China Cabinet Network

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