As the promulgation of the urbanization development plan is approaching, the road to urbanization in China will become clearer and clearer in the future. The speed of China's new urbanization construction will accelerate, indicating that real estate, urban infrastructure, roads and other related industries will usher in better development.
The furniture industry as a direct downstream industry for real estate and urban infrastructure construction will also usher in spring.
Wang Ke, president of the Guangdong Furniture Association, said: "Don't think that new urbanization is just the demand of the family. The related hotels, tourism and catering industries will be the new growth point of the furniture industry."
Grasping the opportunities of urbanization development
Locking the three- and four-tier cities in the development of urbanization to the office furniture market, and studying the working forms and methods of the new urbanized office workers will be the direction for office furniture enterprises to continue their research.
It is understood that the first draft of the "Promoting Urbanization Healthy Development Plan (2011-2020)" led by the National Development and Reform Commission has been completed. The plan states that "urbanization will drive 40 trillion yuan of investment in the next decade." According to the statistics bureau report, the national urbanization rate reached 51.27% in 2011. In the previous decade, the average annual growth rate was 1.35 percentage points. The Central Economic Work Conference put forward the idea of ​​economic transformation of "new urbanization". Urbanization development can bring about the expansion of urban public services and infrastructure investment. In addition, there are currently hundreds of counties that have set up cities (districts) in the country, and according to local government, there are more than 60 counties in Guangdong, Guizhou, Yunnan, and Shaanxi provinces. The county has a city (district).
Some companies with high market sensitivity have already smelled the business opportunities brought about by urbanization. Since 2013, not only have civilian furniture companies been swaying, but office furniture companies have also attacked. In the Guangzhou Office Environment Exhibition, which was opened on March 27, 2013, some first- and second-line office furniture enterprises have launched small-scale office retail furniture with high cost performance. These furniture are no longer focused on solid wood in materials, but are applied more. The composite material is designed comprehensively, and the size of the desk is also reduced. The overall style is small and practical.
Targeted by political demand
For the government furniture procurement market, urbanization construction has accelerated the procurement of various types of people's livelihood projects, such as the increase in school furniture renewal projects under the improvement of school infrastructure, the increase in furniture projects required for public library venues in infrastructure construction, and the renovation of old cities. The various types of government office furniture demanded by the company.
Enterprises must make breakthroughs in the process of urbanization. In addition to following the footsteps of policies and studying the characteristics of emerging markets, they also need to actively go out. This kind of going out is not going out of the "national gate", but going out of the province and outside a certain area. . The office furniture industry does not lack regional brands, and the lack of national brands that cover a wider range of services. The demand for furniture in first-tier cities has become increasingly saturated, and the new additions to the office furniture market are among the third- and fourth-tier cities.
However, some experts pointed out that enterprises should pay attention to the local market capacity when developing the second and third-line markets, and also study the consumption habits of the target market, and do not over-seek.
Editor in charge: Liu Huan
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