From handmade furniture to smart homes, witnessing home changes in 27 years

There is a saying in the home industry: 1986 was the watershed of the industry - before 1986, household products were self-made; after 1986, furniture factories began to appear in the industry.

Years are like water, and we are quietly passing through our lives. Between 1986 and 2013, 27 years later, we are better at living in a better home, witnessing the gratifying changes brought about by the changes of the times.

1980s: "combination" furniture

[Home Memory] Referring to the home life of the 1980s, people will think of green paint walls, soft floor glue, or bare concrete floor, a simple brown bed, and even some places to buy furniture in that era. Use "furniture tickets".

"Combined furniture sofa bed, black and white TV in the center. Three brick houses in the cement floor, rent a truck to pick up the bride." The popular jingle at that time is familiar. This kind of combination furniture often has many functions of furniture: it is a wardrobe, a box, a display cabinet, a TV cabinet, and even a writing desk and a dressing table.

In the early days of reform and opening up, people's material living standards were not high. Many families lived in a very small area. Even a large number of employees lived in the “tubular building”. This combination wardrobe and sofa set met the consumers at that time. Demand is almost a must-have furniture style for newlyweds.

[Industry footprint] In 1986, Red Star Meikailong Chairman Che Jianxin borrowed 600 yuan to establish a furniture production workshop in Changzhou.

1990s: brown furniture and fabric

[Home Memory] White paint painted wall, brown wood furniture, beige fabric and a plastic fancy chandelier, which is probably the home decoration memories of ordinary people in the 1990s. Since that time, the style of home life has gradually diversified, and European, Chinese, and fabric furniture have entered the homes of the people.

Compared with the professional home improvement company, the decoration at that time was basically completed by the street to find the scattered workers, not only the work is very rough, but also the quality is difficult to guarantee, it is reminiscent of the 2005 CCTV Spring Festival Evening Huang Hong played A large hammer of 80 yuan renovation workers "yellow sledgehammer".

[Industry footprint] In 1991, Red Star Macalline opened its first furniture store in Changzhou, Changzhou Hongxing Furniture City, and began to move from Changzhou to the national home market.

New Century: Smart and Environmentally Friendly Home

[Home Memory] In just ten years after 2000, from bungalows to buildings to villas, from decoration to re-decoration to simple decoration to fine decoration, people's home concept has undergone tremendous changes, paying more attention to the personality of the home. And environmental protection, smart home and environmentally friendly homes have entered the lives of the people. At the same time, professional decoration companies have emerged and matured, launching a variety of services suitable for people's decoration, from a single small decoration company to the purchase of main materials and household products, until now the furniture is included in the overall home improvement mode.

Xiaoyue, a girl who is about to get married, said: "My new house decoration style is not only beautiful and practical, but also healthy and environmentally friendly. At the same time, fashion and personality are indispensable. Of course, the color should be matched reasonably, which can reflect individual characteristics. It’s also pleasing to the eye, and the accessories must pursue individuality and creativity...”

[Industry footprint] In 2003, Red Star Macalline entered Hunan, and currently has 3 stores in Changsha with a total scale of 200,000 square meters. From 1986 to 2013, after 27 years of development, Red Star Macalline has opened 115 stores in 85 cities across the country.