The development trend of health clubs among people of different genders and ages is a small topic in the current IHRSA trend report.
The survey shows that actively catering to women is a good medicine for their club development members. It can not only maintain existing members, but also bring new members to join. One out of four females will have participated in the club group exercises. In contrast, the proportion of men is 20%. Jay Ablondi, executive vice president of Global Products at IHRSA, said: “In the United States, one out of every five females is a member of the club. Our research shows that the use of the group exercise course provides membership qualifications, especially for women. Will greatly benefit the attraction of many female friends." This trend report was launched in association with the Leisure Trends Group in Boulder, Colorado. The report also provides data to explain why Americans have joined the health club as their members? Here are the top five factors about men and women joining the club:
Men: Maintaining Health; Maintaining Body Type; Feeling Good; Maintaining Strength; Strengthening Muscles.
Women: Staying healthy; feeling good about yourself; becoming more beautiful; losing weight;
First, the cost is the number one barrier for men and women to join the club. Of course, most women choose this reason relative to men. The distinction of gender and the span of time make club operators must make potential plans. For example, Eisenhower's people liked 'various instruments' more than other generations and did not like trouble. Well, if you want to attract these people to join the club, club managers can provide users with easy-to-use equipment, and ensure that the club is located close to the community.
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