Offset Printing New Market - Digital Offset Integrated Printing

The biggest advantage of traditional offset printing is the average cost of printing, which decreases with the increase in print volume. For companies that need to issue large amounts of goods to the market, Offset Printing is undoubtedly a very good marketing tool. Commonly-used leaflets, catalogues, and product manuals are the fruits of mass production. However, with the changes in the business environment and the development of information, consumers' tastes are increasingly diversified. It is not easy to obtain satisfactory sales results by buying products that have the same style and the same function as everyone. Coupled with the proliferation of similar products, the life cycle of goods has been shortened, driving companies to seek more efficient marketing programs. Many companies began to divide consumers into target markets with different needs, and designed products with different styles and functions for individual markets. It is hoped that products will be more easily accepted by consumers. In terms of sales promotion, it is no longer the same information to be distributed to all but the individual target markets. Some marketing experts even advocate that one-to-one marketing tactics should be adopted according to the consumer's spending habits in order to maximize the sales. Sales effect. Although these new marketing programs do not necessarily reduce the total amount of offset printing, the number of versions of each type of printing must inevitably increase.
The traditional offset printing production method, in the face of multi-version marketing requirements, the advantages of mass production will be difficult to play. Because the costs of color separation, plate making, and printing are calculated in a single version, they will not decrease with the increase in the number of versions. On the contrary, the more versions, the rapid increase in the cost of individual printed sheets. Even if the printer is willing to reduce profits, the traditional Kosher still has the bottom line of a single version with a minimum number of impressions. Below a certain number of prints, high costs will make any individual marketing plan completely infeasible. If the printer cannot cope with the demand for multi-version printing, the printing business will be greatly reduced.

Can do multi-version printing, mainly using digital printing technology. In simple terms, it means that the two parts will be changed and will not be changed in the printing. There is no change in the printed matter. Offset printing is still used. For those parts that need to be changed, digital printing is used to print up and form a digital plus type printing method. This digital offset printing, in fact, has been affecting the commercial printing market since the launch of desktop laser printers, and it has developed rapidly. In the past, it was necessary to rely on printed forms, documents, and other printed materials. Now all of them are printed directly on a desktop printer via a computer. The used paper is printed with the company's trademark, address phone number, etc. in advance. This kind of application is the simplest digital offset printing technology. Every enterprise now produces a large number of documents in this way every day.

Simple digital offset printing can be solved by using a desktop printer. However, for more complex content such as books and magazines, production in this way is inefficient. The main reason is that ordinary desktop printers print slowly. To print a printer with 8 pages of A4 per minute, it takes up to 83 hours to print 200 books with bottom A4 and 100 pages, and the printing speed becomes the production point. neck. If printers are equipped with high-speed digital printers, they can solve the problem of digital printing for customers, and even bring more orders for offsets, and digital printers can carry out variable printing to make the contents of each book unique. , Become an additional value-added service.
Basically, variable print printing is a necessary technology for personalizing marketing. According to the survey, a printed copy of the consumer's name and the consumer’s most concerned information is more than 3 times more effective than the ordinary promotional print. As a result, more and more companies are using personalized prints to promote sales. This has also made digital offset a new market with huge potential.

In addition to digital marketing, it is used in the production of personalized promotional materials in training manuals, corporate communications, invitations, product brochures, investment advice, business cards, certificates, travel guides, timetables, labels, proposals, price lists, lists, etc. Various aspects are also widely used.

The more business advances, the more complex and diversified the market's requirements. In order to maintain a competitive advantage, printers must tighten the pace of change and provide timely print services that meet market needs. Those printers who still use letterpress printing now have only a handful of printers offering monochrome and two-tone printing. They are also declining. Many printers add computers, and they provide film export services. Need for reflection. Digital Offset is a product of the information era. If a printer can grasp the technology as early as possible, it will be able to provide more additional services to increase the value, and lay a solid foundation for future business development.