The good news of offset printing books and papers

The paper market, which has been declining for several years, finally blew up a small “bull market” in the early spring when the ice and snow melted in the new century. Offset book paper is used as the publishing owner's paper, and has become the leading singer in the paper industry. Paper, or the piece of paper, factory, or the original factory, yesterday, "jumped off" to sell, today's scenery reappears, has become a sought-after Qiaohuo, the reason is really difficult to ponder, and the supply and demand relationship has undergone subtle changes. The exchange of the subject and the object, the original decline in corporate popularity once again climbed, and the paper mills who had deserted for several years ushered in a turnaround.

The market itself is ever-changing, and any change in it has its precursors. Change is the normal state of the market, and it is people's mentality that remains unchanged. Although it is difficult to make accurate predictions about the market before the ever-changing situation, it is also a smart move to sum up lessons learned and make rational thinking afterwards.

For a long time, offset printing has been the main paper in the body of the publication, and it is one of the best. With the acceleration of the publishing industry, in the paper industry, writing paper, low-quantitative offset paper, and light-coated paper have gradually become the rookies, occupying the “half of the country’s paper” in the main body of paper. Replace the trend of traditional paper. The strength of other papers and the shrinkage of adhesive papers should be said to be inevitable under historical conditions at that time.

As manufacturers, they all have a strong desire for market share. They are eager to recover and they are eager to have the balance of the market tilted toward them on a certain day when the sun rises. Finally, after five years of silence, offset printing books once again hit the market.

I. The control of the country’s macroeconomic policies is the leading cause of the popularity of offset printed books and periodicals. Reform and opening up has brought prosperity to all industries, and education as a basic industry is also the case. Our party and country have always attached great importance to the development of education. Textbooks have taken the road to refinement of grades as a basis. This undoubtedly has an intuitive effect on teaching and has stimulated the interest of students in Guangku University. In a period of time, the printing of textbooks produced a qualitative leap.

All things have a disadvantage and a disadvantage, a large amount of capital investment has also increased the weight of the code ocean. The increase in textbooks and printed books will inevitably increase the burden on students. China has a population of 1.3 billion. There are hundreds of millions of family groups and hundreds of millions of students. The burden of students directly aggravates the burden of many social groups. Especially under the current circumstances, what we are facing is uneven economic development. The gap between the rich and the poor in the regional industries is too large. The low-income waiting-for-paid workforce continues to increase. After several years of exploration and calm thinking, the burden has become history. The inevitable, reducing burdens and seeking development are the consistent voices.

It should be noted that the introduction of any one of the policies and policies of the country has its historical background and preconditions not isolated. Only when people think about history continuously will they become clever. The lightening is in line with national conditions and is a matter of facts. Offset books and papers have become the first choice for books, papers, papers, papers, papers, and papers.

Second, the gap in raw materials led to paper gaps, paper from the stagnation change in recent years, two years of tears, "sell", "jumping" of some large paper companies, put a lot of accumulated paper warehouse pressure to the market, the result is no progress However, the value of the account has plummeted, and companies are desperately frustrated. When it is time for the end of the downfall, it seems to be the turning point. Therefore, mobilizing all the machines and driving at full speed is difficult to fill the appetite of the market. From the CEO of the company to every worker, they are filled with emotions: Even if the sun rises in the east, the rising sun is different.

One thing is not smooth, and the shortage of raw materials pulls the back of the paper machine. Due to the adverse global climate of El Nino, most parts of the country, especially the northeast and north China, have experienced excessive rain and snow during the winter and spring. The severe winter disaster has come early and the river ice level has increased. In addition to the mechanized operation, wheat straw required for papermaking is needed. Reeds and other straw harvesting mouthwash is too high, the effective loss of resources is too much, the purchase price of wheat straw and other materials with the rise, so that paper-making enterprises are facing a dilemma of insufficient food, production is subject to objective conditions. In addition, some large paper-making companies have experienced difficulties in operating conditions in the past three or four years. They are hard-pressed to make changes in the old equipment. When the opportunity comes, even if they are overloaded, it is difficult for the old cattle. On the fast lane, the production capacity lags behind the design capacity and lags behind the market demand. Although the company is full of energy, but unfortunately there are too many ropes tied on the body, which objectively restricts the production of sufficient paper, and exacerbates the tension of the paper.

In addition to its own efforts, the survival and development of a paper-making company depends on the collaboration and cooperation of many related industries in the entire society.

Third, the objective conditions determine the relationship between supply and demand cuts continue According to the General Administration of Press and Publication statistics show that the current national book printing capacity is close to 40 billion printed sheets, paper consumption of 1 million tons, of which textbooks printed on about 19 billion in India , with paper up and down 450,000 tons. In recent years, the country’s 550 publishing houses have accelerated the pace of reform. The types of publications, the level of printing, the fields involved, and the content of new knowledge have all been incomparable in the past. The prosperity of publishing is obvious to all.

In spite of this, because people appreciate the continuous improvement of taste, the pursuit of change and personalization, publishers are hard to pinpoint the pulse of readers, it is difficult to determine the choice of topics and book plan. Due to the increased blindness in publishing, the pursuit of publications and similar publications flooded the market, resulting in a publishing code that was overwhelming and the capital was under pressure. At present, though the various types of books on the shelves are well-chosen, the prices are notoriously low, and it is difficult to draw readers to complete the transactions between foreign countries and currencies. The chief executives of publishing companies must not invest in anything other than high-quality books. Suffice it to say, moderately priced paper.

Take Jincheng Offset Book Paper as an example. After suddenly becoming popular in April, the market price was only 4,750 yuan per ton, which is 400 to 500 yuan lower than the paper “new” writing paper per ton. For Jincheng offset book readers and publishers All of them adopt an attitude of approval, and reducing the burden fundamentally has become the need of the publisher’s own interests.

Offset books and papers regained their popularity, and the first-in-a-kind recipients remitted large sums of prepayments to the accounts of the paper mills. Some long-term users quickly signed supply contracts for the whole year, and those who realized were taking the lead and slowing down. .

Although the popularity of offset printing books and papers is a market phenomenon, we have also been influenced by this phenomenon. However, while we are exposed to this phenomenon, we should also make the following thinking:

Whether it is a production company's publishing unit or a material supply department, it needs to provide insights and understanding of the country's policies and policies in a timely manner, and timely grasp the dynamics and information from all aspects. The spirit of burden reduction proposed by the relevant ministries and commissions of the country is no longer a recent topic. The acquisition of wheat straw has continued for many years, and the high cost of publishing has been heavy to a certain extent. It is imperative that self-adjustment is necessary. For industry insiders, these are definitely not unforeseen. . When the market is in a static state, we must see potential dynamic changes, and we cannot take the initiative in the tide of the market economy.

The popularity of offset printing books and papers also enables us to recognize the multiple solutions of the market equations. Whether it is oversupply or supply, things can always reach balance in contradictions. Market change is the touchstone to test the relationship between supply and demand. We must maintain a good attitude, whether it is change or change, and we must not lose trust in friends due to the gains and losses of one-time events. The repulsion and attraction of market gravitational field are all relative. .

Nowadays, the peak of textbook paper is ushering in, and the demand for offset printing papers has risen sharply. However, after the completion of this campaign, whether offset papers can continue to fire and whether other paper products can compete for beachheads requires us to keep close Concerned.

(Author: China Printing Materials Corporation)

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