Wind and cloud printing market

The market for inkjet printing at the next level has grown dramatically as the business in the field of engineering design has become increasingly explosive. The traditional hand-drawing production methods are wasteful and wasteful, which greatly limits the development of the industry. In 1991, HP introduced thermal ink jet technology into the field of engineering drawing and launched the world's first designjet, triggering a revolution in the CAD market. Today's traditional hand-drawing in the CAD market has finally been eliminated. The prosperity of CAD has spawned another broad market space—GIS (geographical information systems). From weather maps to aerial photography, more and more digital processing and storage are required. HP also established an absolute leading position in these two markets, and its market share in 2001 reached more than 70%. The CAD and GIS market is the top priority for the large format printer market, with shipments accounting for 80% of the total large-format printers.

In addition to the CAD and GIS markets, large format printers are also widely used in the advertising inkjet market. ENCAD was the first manufacturer to introduce thermal ink jet technology into the inkjet field. Before 1995, it occupied almost 100% of the inkjet market share. Other manufacturers rose to the chase, and the inkjet printer market saw MIMAKI, ROLAND, MUTOH and many others. Brands, while South Korea's DGI, the United States Witt, Israel's Sailing Angels and Noel and other brands are focused on doing outdoor inkjet machinery and equipment. In 1995, HP greatly improved the price/performance ratio of its large format printers with designjet 400 series products. In 1997, the first time the designjet cp series achieved photo-scale large-format output, it began to enter the advertising inkjet market. Later, HP launched the application jettexpress. The technical designjet 1000 series has greatly increased the output speed of its large format printers. In 2000, the designjet 500, 800, and 5000 series were introduced, and in particular, the introduction of the 5000 series was very successful in the advertising inkjet market.

Large-format printers are also used in printing, photography, etc., but the two major markets of CAD and advertising are mainstream printers of large-format printers. Whoever occupies these two markets will become the leader of the market. Obviously, HP holds CAD. Most of the share is of course the leader, but what are the prospects for HP in the advertising inkjet market? We visited the first-line user Tianmeng with this problem.

Experience the peak of the market and walk into Tianmeng Co., Ltd. There is a strange feeling. Most of the workshops of inkjet printers are male inkjet printers and do not have too many computers around their sides. The company is a few hundred square meters of work rooms full of computers, although many inkjet printers, but they are biased, without the usual prestige. It turned out that this is a professional inkjet printer that thinks its customers have a professional architectural renderings. This company has a relatively strong strength, they are mainly for the customer to do some of the graphic design, and then post-painting. Design is their main business, and the inkjet output only accounts for a very small part of their business.

Obviously, their business covers the entire process from design to production, and there may be unique insights for inkjet printing. We have seen many of their original inkjet printers, such as the HP DJ2500CP, EPSON PRO-7000, PRO-9000, and other large-format printers. We learned that they recently added a new HP designjet 5000. This has given us some Interested. "With so many machines, why buy an HP designjet 5000?" we asked. Mr. Zhang of Tianmeng Company replied: HP designjet 5000 is the top product of the inkjet printer. It is first-rate in terms of speed, color and precision, and it will be of great help to our business development. CAD drawing generally requires high-definition, high-fidelity lines on the graph, the error can not exceed a few thousandths, HP designjet 5000 large-format printers with high precision; fine lines of output, printing accuracy error can be controlled in thousands Within the second, it can satisfactorily meet the drawing and printing requirements of various CAD industries. At the same time, the printed output images are delicate and clear, with sharp corners, and have unique advantages in representing the lines of graphics. At the same time, the hp designjet 5000 series large-format color inkjet printer with intelligent jetexpress technology has a print resolution of 1200 dpi, a 21 mm wide image can be formed with each print stroke, and an output speed of up to 52.86 m2/h. The large format printer can be described as a leader.

In addition, the hp designjet 5000PS ink system is a modular ink system, which means that the entire system consists of ink cartridges, print heads, and cleaning tools. The ink cartridges or print heads can be replaced individually according to usage conditions. Each color ink cartridge or print head is also independent. , The work efficiency is greatly improved, and the print head can be kept in the best working condition; each large-capacity ink cartridge with a color of 680cc is much larger than similar products, which can meet the daily workload of large-scale, fast-printing ink requirements It further reduces the cost of ink. From the above technical indicators can be reached such a conclusion, as a professional CAD service provider, in the expansion of business acquisition of HP designjet 5000 series large format printer is an inevitable choice. From Mr. Zhang’s answer, we felt the strong competitiveness of HP large format printers in the CAD field.

Feeling the wind from the end of Qing Ping, Mr. Zhang then said: We purchased the HP designjet 5000 large format printer because we are now trying to enter the advertising industry. Its outstanding color and precision will allow us to win the opportunity. Mr. Zhang was surprised and surprised us. Advertising industry inkjet products for the speed requirements we understand, but we know that the advertising industry's inkjet products for color and precision requirements are not as good as CAD, so the advertising industry to reduce costs and more use of compatible supplies such as filling ink, The use of original ink for CAD drawings is not a secret in the industry. So we once again asked: Do you mean that the advertising industry's requirements for color and accuracy are higher than CAD? Mr. Zhang replied affirmatively: Of course, I recently met a number of young advertisers who graduated from a professional art academy with a high level of professionalism. They are perfectionists for advertising, and their requirements for color and precision are almost harsh. They are engaged in fine arts work. From the perspective of fine arts, the accuracy of color and the accuracy of lines are of course greater than those of engineers. They are very sensitive to the colors and have very professional eyes. The problems that people can't see can be seen at a glance. Even the problems that the professional engineers don't care about, they will ask them. This explains the trend that with the participation of a large number of professionally qualified personnel, the advertising industry is increasingly developing toward specialization. In the past, the kind of rough management has begun to pursue high, refined, and sharp development. It can be foreseen that in the near future, the demand for print quality in the advertising industry will exceed that of other industries. This is a pressure for companies like ours, but it is more of an opportunity.

Mr. Zhang's deep understanding of the inkjet industry makes us very respectful. He can feel and seize the development trend that has not yet been revealed in an industry. A company must have such a vision to stay competitive. “If you want to be poor and want to go further,” if you want to maintain your leading position in the industry, you must not be complacent in terms of your achievements, surpass the status quo, occupy the commanding heights in the industry, and take full advantage to meet the future. Tianmeng chose the HP designjet 5000 large format printer to be a professional vision. HP designjet 5000 large-format printers have unique advantages in color, and its intelligent color technology is also known as the third-generation “rich” color layering technology.

Smart color technology allows each primary color to print out 17 different levels of color intensity. These colors can be mutually reconciled to increase the color of the printer palette by 100 times, and to achieve 1200×2400 dpi printing accuracy. Since smart color technology can control the amount of ink of each color ink in each printing position, it can make the color range wider and the transition between colors smoother, which can significantly improve the print quality. Large-format inkjet printers with smart color technology can not only automatically select the color or background with the best effect, but also increase the printing speed, effectively control the color by color gradation, and achieve fast printing and high-quality image output. The color of the HP designjet 5000 large-format printer is different from that of some large-format printers. Its color is relatively flat, and it is closer to the original color of things.

In the early stages of advertising development, it is the first choice for most advertisers, and CAD drawing is more focused on the accuracy of color. Therefore, HP's large format printers have become the first choice for many companies in the CAD field. According to Mr. Zhang’s statement, the advertising industry’s demand for color accuracy will exceed that of CAD, and the pursuit of color is more delicate and expressive. Then the HP designjet 5000 large-format printer will have a greater role in the advertising industry. In addition, HP designjet 5000 large-format printers are highly accurate; the output lines are fine, and the accuracy of the printing accuracy can be controlled within two thousandths of an inch. If the future of the advertising industry requires finer lines than CAD, then HP designjet 5000 Large-format printers will make great achievements in the advertising industry.

From the above technical indicators, we can see that the HP designjet 5000 series large format printers are not only inferior to other printers widely used in the advertising industry in terms of technical indicators, but also exceed some products. It can be said that leading. It is no wonder that Tianmeng selected it at a time when it was seeking to expand its business scope and pursue greater development. “If workers want to do good things, they must first sharpen their tools.” Tianmeng's choice proves their vision and insight. We wish them to take the initiative in the new round of competition, stand out from the crowd, and advance in the development of their careers. One floor.