The information we have obtained shows that Coca-Cola and PepsiCo will invest more than US$4.5 billion in China in the next three years due to the huge space for beverage consumption in the central and western regions. Among them, Coca-Cola has invested US$2 billion and Pepsi has invested US$2.5 billion. The amount exceeds the total amount of investment that Coca-Cola and PepsiCo have accumulated in China in the past.
According to our analysis, in the next three years, relying solely on the investments of Coca-Cola and Pepsi, it will bring in total 400 billion PET bottles (beverage bottles made of polyethylene terephthalate, which are preservative Good, heat-resistant, pressure-resistant and other functions have become the main requirements of today's drinking packaging.
According to statistics, PET bottles were packaged in 30 billion in the entire Chinese market in 2008, so the demand for 40 billion PET bottles brought by Coca-Cola and Pepsi is worth looking forward to.
It is worth noting that we believe the competitive landscape of the PET bottle industry is improving. First, the industry suppliers have no bargaining power, and the PET bottle processing industry adopts a processing fee model for profitability, so cost fluctuations have no impact on profitability. Second, because the blowing and filling plants are connected to produce and share business information, new entry manufacturers need to Establish a corresponding trust relationship with customers, so the new entrants are less threatened; again, according to the trend of lightweight packaging, most of the packaging materials from the use of cost considerations can not replace the PET bottle, so the advantages of alternative materials are not obvious; Finally, the downstream The strong bargaining power of customers has led to an increase in the processing fee of enterprises. However, due to the recent substantial increase in downstream investment, the growth of PET bottles has accelerated. We believe that the profits of the PET bottle industry have entered the fast lane.
According to our analysis, in the next three years, relying solely on the investments of Coca-Cola and Pepsi, it will bring in total 400 billion PET bottles (beverage bottles made of polyethylene terephthalate, which are preservative Good, heat-resistant, pressure-resistant and other functions have become the main requirements of today's drinking packaging.
According to statistics, PET bottles were packaged in 30 billion in the entire Chinese market in 2008, so the demand for 40 billion PET bottles brought by Coca-Cola and Pepsi is worth looking forward to.
It is worth noting that we believe the competitive landscape of the PET bottle industry is improving. First, the industry suppliers have no bargaining power, and the PET bottle processing industry adopts a processing fee model for profitability, so cost fluctuations have no impact on profitability. Second, because the blowing and filling plants are connected to produce and share business information, new entry manufacturers need to Establish a corresponding trust relationship with customers, so the new entrants are less threatened; again, according to the trend of lightweight packaging, most of the packaging materials from the use of cost considerations can not replace the PET bottle, so the advantages of alternative materials are not obvious; Finally, the downstream The strong bargaining power of customers has led to an increase in the processing fee of enterprises. However, due to the recent substantial increase in downstream investment, the growth of PET bottles has accelerated. We believe that the profits of the PET bottle industry have entered the fast lane.
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