As we all know, in the broad sense, home lighting products include light sources, lighting fixtures, lighting, and narrowly defined home lighting mainly refers to crystal lamps, children's lamps, table lamps, wall lamps and other post-modern lighting. In the past ten years, the domestic economy has developed rapidly, driving the real estate, home appliances, decoration industry, and lighting as a daily-use electrical appliance, accompanied by the invasion of fashion trends, the lighting industry marked by decoration, fashion, and practicality came into being.
Monopoly market expansion lighting industry is diversified
In 2010, the lighting store matured, first of all, the main lighting stores in the professional home stores led by Red Star Macalline (), actually home (); second, lighting city, lighting wholesale city, building materials city lighting sales, and lighting supermarket Lighting boutiques, diversified lighting stores, the lighting industry is rapidly expanding, bringing huge market competition. Brand marketing, price wars, after-sales service and other issues have followed, and the lighting industry competition has become increasingly hot.
Chain franchise into the mainstream trend of industry development
In 2010, the professional home store headed by Red Star Macalline and Real Home was swept by major cities in Beijing and successfully replicated more than 30 branches. The opening of the Shilihe Lighting City () Shenyang branch broke the market of the lamps and lanterns in the northeast. It turns out that the development trend of the lighting industry will move toward the franchise model.
In recent years, NVC, Huayi, Op Art and other lighting giants have successively adopted brand marketing as the core in the country, and laid out the national market. In 2010, the art lantern masters successfully recruited 500 art lanterns in the country with the lighting monopoly and brand chain business model. The specialty store is relying on the brand advantage, market advantage and service advantage. The master of the art lamp has moved from a manufacturer of lighting products with a manufacturer to a lighting brand with vertical sales.
Industry whitening competitive brand marketing into a favorable weapon
In 2010, the beauty of the home appliance industry, TCL, Philips, and the success of the United States, once again successfully copied the appliance model to the lighting industry. In order to win word of mouth, in 2010, Lin Zhiling, Huang Xiaoming, size S, Wu Hao and other stars have all endorsed lighting brands, industry lighting giants NVC, Philips, NVC lighting Hong Kong listing, winning ball lighting into the capital and so on, enough I saw that the domestic lighting and lighting industry was surging last year.
In 2011, along with the hot lighting of LED lamps, energy-saving lamps, crystal lamps, sheepskin lamps and other hot-selling products, how can the lighting consumer market be outstanding and become a high-level topic of concern for lighting companies. Experts say that professionalism can be outstanding, and it can be used to satisfy consumers' fashion and taste. It is the way for enterprises to win in the diversified lighting lighting era. Of course, effective brand promotion will greatly enhance brand awareness and give lighting consumers a hint. Disclaimer: Sina's posting of this article for the purpose of transmitting more information does not imply endorsement of its views or confirmation of its description.
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