On October 30th, Tencent.com and Tencent.com Asia Pacific Home will hold the China Home Internet Marketing Summit in Guangzhou to discuss the new trend of 2014 home Internet marketing methods with many home brand leaders in South China. Recently, the keywords of several summits such as “Integrated Marketing Combination? Openness® Mobile Internet Mobility†have become the focus of the industry. In fact, Tencent.com and Asia Pacific Home jointly created the home Internet platform - Tencent.com Asia Pacific Home is one of the earliest cases of "integrated marketing + open platform" in the industry. Its growing and mature is also realizing the Internet for the home industry. Maximize the value of marketing to make various attempts.
With the increasingly fierce competition in Internet marketing, it is difficult to achieve optimal results by relying solely on a network marketing method. At this time, it is necessary to integrate multiple network marketing methods, such as search engine optimization, B2B platform submission, Internet advertising, mail and database. Marketing, yellow pages, industry directory submission, microblogging, blogging, photo marketing, etc. By integrating each independent marketing into a whole and effectively matching with the objective needs of customers, we can provide customers with the best one or more network marketing methods to produce synergies. In mid-2012, Tencent.com and Asia-Pacific Home jointly created a home website that integrates Tencent's various advantageous resources with the channel resources of the Asia-Pacific home rooted in the industry, and achieved good results in the industry. After more than a year of precipitation and construction, Tencent.com Asia Pacific Home has gradually provided home enterprises with a platform for faster and more resources, and realized the brand value of Internet communication.
When Facebook became popular through the open platform, the world's major Internet companies began to compete to launch their own open platform strategy, and the prospects for the Internet as an open platform were optimistic at home and abroad. Various portal websites have launched their information exchange platforms such as Weibo. It seems that overnight, Weibo has become an open platform from the government to the ordinary people, and has become one of the most concentrated platforms for all kinds of information. Home furnishing companies also invest in such open platforms, but with the proliferation of Weibo information and the rapid update of marketing methods, many people in the industry are bothered – how to do brand marketing of open platforms. And this question, I believe you can find the answer in the China Home Internet Marketing Summit.
The Internet is a virtual world and a powerful communication platform. Tencent provides users with a 24-hour comprehensive life demand platform, which is rich in products and can meet various needs of users. The core strength of Asia Pacific Home is the integration of resources, and it has deep and wide professional authority in the pan-home industry. The two are strong and strong, and realize the value of maximizing the spread of the home industry in the network age.
Today, with the rapid development of social media, the traditional way of communication is being transplanted, the voice of the public is more easily understood, the desire to share is stimulated, and the social interaction makes everyone a big speaker. The brand uses a friend to cross the bridge to produce a viral transmission effect. Asia-Pacific Media and Tencent.com have joined forces for more than a year. Through continuous integration and transformation, they have walked in the forefront of the pan-home industry and led home people to exercise and warm up in the harsh winter.
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