Whole wood home improvement: the advantages of cabinets are obvious European style scratches the popular style

“European-style cabinets are now the most popular, and the trend is to develop in Europe.” Many cabinet dealers have introduced their European cabinets to the author. These products not only have a strong European style, but also have internal structures and functions that are more in line with Western lifestyles. At present, the domestic cabinet enterprises are still in the early stage of development. In order to close the distance from the world brand products, they will be in the imitation stage in 5 to 10 years.

Contrary to the European style, Chinese cabinets have become non-mainstream. The consumer said to the woman reluctantly: "The overall style of my home decoration is Chinese. I wanted to buy a Chinese cabinet, but only a few can order Chinese style, and the price is very expensive." The author called Kang Jie cabinet Guo Xueying, the manager of the planning department, told the author that Kang Jie produced only one pure Chinese-style cabinet, and most of them were pastoral European style.

The whole kitchen will arrange the cabinets and various kitchen appliances according to the requirements of use, and make a good combination of kitchen appliances. The owners can follow the family members' height, color preference, cultural cultivation, cooking habits, kitchen space structure and lighting. Scientific and rational design makes the kitchen an extension of the living room. In recent years, many cabinet manufacturers have begun to provide overall kitchen configuration services, and kitchen appliances integration is becoming popular in first-tier cities such as Guangzhou and Shenzhen. In Huizhou, the reporter found that in the eyes of many consumers, the “whole kitchen” is still a new concept. Most consumers are still accustomed to buying cabinets and kitchen appliances separately. Only a few owners adopt the “whole kitchen” decoration strategy.

Some brand cabinet sales people also said that the integrated marketing of cabinets and kitchen appliances is a marketing model that achieves win-win cooperation between cabinet makers and kitchen electronics companies. The development of mature cabinets and kitchen appliances integrated marketing is the installation of cabinets and electrical appliances by the cabinet manufacturers to do, generally there will be no electrical models and cabinets do not meet the situation. After the home appliance and cabinet are sold, if there is a quality problem, the consumer only needs to find the cabinet maker, and the cabinet maker can contact the manufacturer to solve the problem. The phenomenon of kicking the ball will not occur, and the owner gets a one-stop service, saving effort and effort.

“The prevalence of European cabinets is not unrelated to the needs of consumers and the design capabilities of enterprises.” Hu Yanan, deputy secretary-general of the Kitchen and Bathroom Engineering Committee of the China Building Decoration Association, told the author that “the number of cabinets in the first-tier cities is only 7%. It is a high-end consumer goods, and the European style is more in line with the requirements of high-end consumers. In addition, because the cabinets are imported, the design and development capabilities of local companies are weak and still in the imitation stage."

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